[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2.4L TLX A-Spec arrives at dealerships today
More.......................
American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acur
More.......................
TOV Video: 2019 Acura RDX overview with Gary Robinson
More.......................
Hondata releases FlashPro for FK8 Civic Type R
More.......................
All-New 2019 Acura MDX A-Spec Variant Makes Surprise Debut at New York International Auto Show
More.......................
2019 Acura RDX Debuts in New York with Turbocharged, Torque Vectoring Powertrain and Onslaught of Pr
More.......................
Tune in for Live coverage of the 2019 Acura RDX at 12:15PM
More.......................
All-New 2019 Honda Insight Production Model Makes Global Debut at New York International Auto Show
More.......................
Today's Reading Links --> Re: de Nysschen out at Cadillac
Join Discussion......
General Talk --> Re: Honda - Shifting Gears Event
Join Discussion......
RDX --> Re: Just Purchased a 1st gen RDX
Join Discussion......
Civic --> Re: New Civic (CTR) Impressions
Join Discussion......
Today's Reading Links --> Honda Tochigi Collection Hall & CEO Hachigo
Join Discussion......
General Talk --> Re: Honda: Era of self-reliance is over...
Join Discussion......
Fuel Cell Technology --> Re: Uh oh, Tony is not going to like this if CA cops are following suit.
Join Discussion......
Professional Motorsports --> Indycar - 2018 Honda Grand Prix of Alabama
Join Discussion......
Accord --> Re: Acclaimed 2018 Accords sit on the lot
Join Discussion......
Accord --> Re: I like the chrome brow
Join Discussion......
MDX --> Re: 3rd Generation MDX Reviews
Join Discussion......
Repair and Maintenance --> Re: Aussie Oil Change
Join Discussion......
General Talk --> Re: Honda concept previews upcoming Brio
Join Discussion......
Type R --> Re: One Dealer with Four “Used” CTRs 😡
Join Discussion......
Fuel Cell Technology --> Re: Got the 1st maintenance done
Join Discussion......
Rumor: Honda/Acura Working on Two New Crossovers
 Date: November 02, 2007 14:52
 Submitted by:  JeffX
 Source: Anonymous
 Credibility Rating: 6


A source with close industry ties has recently submitted some details of two programs that Honda is allegedly working on at the present. Both of these programs are related to new entries into the cross-over market, both with expected launch dates in the fall 2009 time frame. One will wear an Acura badge, while the other will wear a Honda badge.

The Acura product is described as a sort of "MDX/NSX" crossover, which we take as an indication that it will be an "Infiniti FX-fighter". The price range for this product is said to be $50k-60k.

The Honda product is said to be "Accord-based", but confusingly the source also says it's from the "same family as the RDX", which we know is not really based upon the Accord. It is said that this vehicle will be positioned in between the CR-V and upcoming replacement for the Pilot, which is due next year in the May-June timeframe. The '09 Pilot is said to be growing in size, leaving a hole for this new product to slot into place.

TOV Commentary: Automakers seem to think that cross-overs will someday be "red hot", but we don't fully buy into it. After flopping initially, the RDX sales have improved thanks to heavy incentivizing, but even with all of the spiffs it's still only selling at roughly 60% of plan. The redesigned-in-'07 MDX has resulted in a generally flat sales performance and the Pilot's sales have been nosediving. Quite frankly, we think Honda's got the cross-over stuff covered pretty well already with the RDX, MDX, CR-V, and Pilot to choose from today - adding more models doesn't seem like it will help a whole lot. We'd rather see Honda focusing on innovating with new products and categories as opposed to following the herd and spending resources on developing products for a market that's quickly becoming oversaturated.

VOTE in the Acura Product Poll
Tell us what you think Acura needs to be focusing most of its efforts on in this poll.

Last edited by JeffX on November 02, 2007 17:19

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Hate to see BMW beat Honda to the punch
HondaCanuck 0
  Sorry... Honda is missing at least one SUV market...
donnydjr 17
  v6 CRX would work well
HondaCanuck 5
  I heard an RL Rumor
HONDA AFVM 41
  Did you mean, "MDX/RDX"??....
PolishedMetal6MT 15
  STREAM!!
Vader 9
  Subaru'ing HONDA or is it Acura?
boston 0
  The Poll
Wizard 5
  Observations from my visit to Tokyo
civicw 1
  I'd favor an Acura Coupe S2000/RX8
JIRZLEE 6
  Could one be an ELEMENT replacement.
80honda 9
  more new trucks and 118 hp CRZ!! LOL
jero 0
  Accord-based
Varmint 11
  How many do we need?
JimmyEats 3
  And still no wagon/hatchback
Sasker 4
  Aim @ Murano and FX
Honda-D 10
  TOV commentary
6SPDTL 9
  Honda R&D
Hondu 0
  Come on...Is this really necessary?
pc.allen 0
  Any word...
hndajnkie1 0
Photo Gallery - Some other cars from 2019 NYIAS
Read Article....................
TOV Video: 2019 Acura RDX Walk-around with LPL Steve Hansen
Read Article....................
TOV Photo Gallery: 2018 North American International Auto Show
Read Article....................
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy