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Rumor: Honda/Acura Working on Two New Crossovers
 Date: November 02, 2007 14:52
 Submitted by:  JeffX
 Source: Anonymous
 Credibility Rating: 6


A source with close industry ties has recently submitted some details of two programs that Honda is allegedly working on at the present. Both of these programs are related to new entries into the cross-over market, both with expected launch dates in the fall 2009 time frame. One will wear an Acura badge, while the other will wear a Honda badge.

The Acura product is described as a sort of "MDX/NSX" crossover, which we take as an indication that it will be an "Infiniti FX-fighter". The price range for this product is said to be $50k-60k.

The Honda product is said to be "Accord-based", but confusingly the source also says it's from the "same family as the RDX", which we know is not really based upon the Accord. It is said that this vehicle will be positioned in between the CR-V and upcoming replacement for the Pilot, which is due next year in the May-June timeframe. The '09 Pilot is said to be growing in size, leaving a hole for this new product to slot into place.

TOV Commentary: Automakers seem to think that cross-overs will someday be "red hot", but we don't fully buy into it. After flopping initially, the RDX sales have improved thanks to heavy incentivizing, but even with all of the spiffs it's still only selling at roughly 60% of plan. The redesigned-in-'07 MDX has resulted in a generally flat sales performance and the Pilot's sales have been nosediving. Quite frankly, we think Honda's got the cross-over stuff covered pretty well already with the RDX, MDX, CR-V, and Pilot to choose from today - adding more models doesn't seem like it will help a whole lot. We'd rather see Honda focusing on innovating with new products and categories as opposed to following the herd and spending resources on developing products for a market that's quickly becoming oversaturated.

VOTE in the Acura Product Poll
Tell us what you think Acura needs to be focusing most of its efforts on in this poll.

Last edited by JeffX on November 02, 2007 17:19

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12-19-2007 19:53 Hate to see BMW beat Honda to the punch   (Score: 1, Normal) HondaCanuck
11-03-2007 14:03 Sorry... Honda is missing at least one SUV market...   (Score: 1, Normal) donnydjr
11-03-2007 15:14 JeffX
11-03-2007 15:55 HONDA AFVM
11-03-2007 20:38 donnydjr
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11-05-2007 12:47 longhorn
11-05-2007 09:09 HONDA AFVM
11-05-2007 11:46 Varmint
12-03-2007 23:47 HondaCanuck
11-03-2007 14:11 v6 CRX would work well   (Score: 1, Normal) HondaCanuck
11-03-2007 14:31 CarPhreakD
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11-07-2007 06:25 Nick GravesX
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12-03-2007 23:32 HondaCanuck
11-03-2007 15:44 I heard an RL Rumor   (Score: 1, Normal) HONDA AFVM
11-03-2007 15:49 Wizard
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11-09-2007 07:22 wanga
11-02-2007 16:46 Did you mean, "MDX/RDX"??....   (Score: 1, Normal) PolishedMetal6MT
11-02-2007 16:55 JeffX
11-02-2007 17:38 98EX4cyl
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11-02-2007 16:07 STREAM!!   (Score: 1, Normal) Vader
11-05-2007 11:34 duncan
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11-08-2007 12:04 JR
11-07-2007 05:49 snocivic
11-07-2007 21:01 Subaru'ing HONDA or is it Acura?   (Score: 1, Normal) boston
11-03-2007 16:06 The Poll   (Score: 1, Normal) Wizard
11-04-2007 14:33 Demitri434
11-04-2007 14:56 klui_188
11-05-2007 19:01 RyanDL
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11-07-2007 12:38 Wizard
11-07-2007 10:58 Observations from my visit to Tokyo   (Score: 1, Normal) civicw
11-07-2007 11:16 CarPhreakD
11-03-2007 04:50 I'd favor an Acura Coupe S2000/RX8   (Score: 1, Normal) JIRZLEE
11-03-2007 09:29 Nick GravesX
11-03-2007 23:21 80honda
11-04-2007 00:47 onesexeight
11-04-2007 10:00 CivicB18
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11-07-2007 06:24 Nick GravesX
11-03-2007 23:17 Could one be an ELEMENT replacement.   (Score: 1, Normal) 80honda
11-04-2007 00:21 sajicd
11-04-2007 10:12 norcalinternet
11-04-2007 10:16 mk23666
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11-04-2007 12:48 giancarlo51
11-05-2007 08:13 80honda
11-06-2007 13:57 lizzurd1
11-07-2007 03:24 more new trucks and 118 hp CRZ!! LOL   (Score: 1, Normal) jero
11-02-2007 16:34 Accord-based   (Score: 1, Normal) Varmint
11-02-2007 16:41 Nick GravesX
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11-03-2007 21:28 How many do we need?   (Score: 1, Normal) JimmyEats
11-04-2007 00:24 incubus
11-04-2007 00:42 CarPhreakD
11-04-2007 01:13 Hondasrule
11-02-2007 15:52 And still no wagon/hatchback   (Score: 1, Normal) Sasker
11-02-2007 21:37 trixster861
11-02-2007 23:22 aznstuart
11-03-2007 02:10 JIRZLEE
11-03-2007 23:11 80honda
11-02-2007 15:14 Aim @ Murano and FX   (Score: 1, Normal) Honda-D
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