[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
SPIED IN EUROPE! Civic Type R refresh
More.......................
American Honda Sets New June Sales Records on Strength of Light Trucks
More.......................
Honda reveals refreshed 2019 HR-V and Pilot
More.......................
Acura TLX GT wins class and places 3rd overall at 2018 Pikes Peak International Hill Climb
More.......................
Spied on the Street! 2019 Pilot and Pilot PHEV mule
More.......................
All-New 2019 Honda Insight Brings Style, Sophistication and 55 mpg City Rating
More.......................
It's Official: Honda to supply Red Bull Racing in Formula One from 2019
More.......................
Will the next-gen TLX bring back double wishbones? Or a Plugin Hybrid model?
More.......................
Professional Motorsports --> Re: MotoGP - Sachsenring TT (you should watch)
Join Discussion......
RDX --> Re: New RDX vs NX Infomercial
Join Discussion......
General Talk --> Re: Honda new teaser ad!!!!!!!!!!!!!!!!!
Join Discussion......
ILX --> Re: 2019 ILX
Join Discussion......
Type R --> Re: Type-R Fascia Changes spotted at Nurburgring
Join Discussion......
Type R --> Re: DC-R
Join Discussion......
Fuel Cell Technology --> Re: Marauding Mirais
Join Discussion......
Type R --> Re: Such a damn nice car
Join Discussion......
Today's Reading Links --> Re: Munro says Model 3 has >30% gross margin
Join Discussion......
Hot Deals --> Great lightning deal on Anker ROAV C1 Pro (2k resolution) dashcam - $75
Join Discussion......
Civic --> Re: 2017 Civic Si 360whp One Take
Join Discussion......
RDX --> Re: 3rd Generation Acura RDX Reviews
Join Discussion......
Civic --> 2001 Honda Civic non-vtec to vtec engine switch
Join Discussion......
Repair and Maintenance --> 2001 Honda Civic non-vtec to vtec engine switch
Join Discussion......
Repair and Maintenance --> 2001 Honda Civic non-vtec to vtec engine switch
Join Discussion......
Acura to be Launched in Japan in 2008
 Date: December 14, 2005 10:09
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: N/A


In an announcement released today, Honda has decided to introduce its Acura brand to Japan in 2008. The plan is to launch the brand with around 100 dealerships, or roughly half of the number of Acura dealers in the US. Lexus was recently introduced to the Japanese market, and in April of this year, Nissan CEO Carlos Ghosn announced plans to launch Infiniti in Japan, though the launch date is said to be sometime after 2008, and some sources are indicating it could perhaps be as late as 2011.

In a few short months, however, Honda will be shuffling its brand strategy in Japan by integrating its existing three sales channels (Primo, Clio, and Verno) into a unified Honda brand, simplifying the sales and service process.

Honda says that this restructuring was driven by a goal to maximize customer Joy and Satisfaction. Indeed, before targeting these key objectives, rumor has it that a team of scientists were consulted and a number of target emotions were batted around. After pouring stuff back and forth between some beakers and a graduated cylinder, they came up with a list of finalists: Fear, Contempt, Joy, Rejection, Anguish, Loss, Guilt, Rage, Humiliation, and Satisfaction. Ultimately it was determined that Honda could initially cover the bases by first offering Joy and Satisfaction and take a "wait and see" approach on the other items.

Okay, we totally made up that rumor.

You can read the full story from Honda here:
Joy and Satisfaction are on their way

Last edited by Tuan on December 14, 2005 17:13

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  WHAT??!! Lexus introduced in Japan?
impaolo 2
  So will it be "Acura" NSX?
Great_Tubimi 10
  That's why there won't be another RSX
harky007 8
  Gains?
soulboy 3
  Next Accord?
S600=Dream 5
  They're introducing Acura in China too
Alex Wilson 4
  Different Channels?
DOH23a1C 0
  This is a good thing
MixMastaBob 1
  NO NO NO!!!
IntegraDC5R 8
  So I'm not so crazy after all
dampflok 3
  The return of the "Acura Legend"!!!!
Paulbrownz 3
  Place your bets
Varmint 8
  Acura Inspire ?
dampfnudel 4
  Built in Japan
osaze 0
  Primo , Clio, and Verno
aznstuart 2
  2,400 Japanese dealerships?
Incoginto 2
  I think they have all the emotions covered!
6SPDTL 0
  The END of JDM conversions????
Powered by Honda 1
  Fear and Loathing in Tokyo
TonyEX 0
  Alternatives to "Joy and Satisfaction"
dampflok 0
First Drive: 2019 Honda Insight
Read Article....................
2019 Honda Insight PR Photo Gallery
Read Article....................
First Drive: 2019 Acura RDX
Read Article....................
2019 Acura RDX Features & Specifications
Read Article....................
PR Photo Gallery - 2019 Acura RDX Advance
Read Article....................
PR Photo Gallery - 2019 Acura RDX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2018 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
30