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Acura to be Launched in Japan in 2008
 Date: December 14, 2005 10:09
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: N/A


In an announcement released today, Honda has decided to introduce its Acura brand to Japan in 2008. The plan is to launch the brand with around 100 dealerships, or roughly half of the number of Acura dealers in the US. Lexus was recently introduced to the Japanese market, and in April of this year, Nissan CEO Carlos Ghosn announced plans to launch Infiniti in Japan, though the launch date is said to be sometime after 2008, and some sources are indicating it could perhaps be as late as 2011.

In a few short months, however, Honda will be shuffling its brand strategy in Japan by integrating its existing three sales channels (Primo, Clio, and Verno) into a unified Honda brand, simplifying the sales and service process.

Honda says that this restructuring was driven by a goal to maximize customer Joy and Satisfaction. Indeed, before targeting these key objectives, rumor has it that a team of scientists were consulted and a number of target emotions were batted around. After pouring stuff back and forth between some beakers and a graduated cylinder, they came up with a list of finalists: Fear, Contempt, Joy, Rejection, Anguish, Loss, Guilt, Rage, Humiliation, and Satisfaction. Ultimately it was determined that Honda could initially cover the bases by first offering Joy and Satisfaction and take a "wait and see" approach on the other items.

Okay, we totally made up that rumor.

You can read the full story from Honda here:
Joy and Satisfaction are on their way

Last edited by Tuan on December 14, 2005 17:13

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Date Subject User
12-24-2005 13:44 WHAT??!! Lexus introduced in Japan?   (Score: 1, Normal) impaolo
12-24-2005 13:57 IntegraDC5R
03-17-2006 15:27 JeffX
12-14-2005 14:41 So will it be "Acura" NSX?   (Score: 1, Normal) Great_Tubimi
12-14-2005 17:31 02TL
12-14-2005 17:33 DJ6uest
12-14-2005 17:41 dodole
12-14-2005 19:48 tryvtec
12-14-2005 23:23 PreludePower
12-15-2005 21:07 Babingatron
12-15-2005 03:16 Great_Tubimi
12-15-2005 20:48 incubus
12-16-2005 13:14 02TL
12-24-2005 14:09 impaolo
12-15-2005 06:29 That's why there won't be another RSX   (Score: 1, Normal) harky007
12-15-2005 12:04 Babingatron
12-15-2005 12:24 spayellow
12-15-2005 15:51 Babingatron
12-15-2005 20:36 incubus
12-16-2005 00:32 VTECRacer
12-16-2005 10:12 BB25
12-16-2005 13:08 02TL
12-24-2005 13:56 IntegraDC5R
12-14-2005 14:43 Gains?   (Score: 1, Normal) soulboy
12-14-2005 14:56 aznhondaboi08
12-24-2005 13:51 impaolo
12-14-2005 16:42 SoR
12-14-2005 17:44 Next Accord?   (Score: 1, Normal) S600=Dream
12-15-2005 15:42 02TL
12-15-2005 20:16 aznstuart
12-16-2005 13:26 02TL
12-16-2005 19:54 Power Of Dreams
12-21-2005 06:36 mk23666
12-14-2005 17:42 They're introducing Acura in China too   (Score: 1, Normal) Alex Wilson
12-14-2005 18:12 Wizard
12-14-2005 19:35 Jonavin
12-16-2005 19:51 FinalVibes
12-15-2005 15:50 02TL
12-16-2005 17:17 Different Channels?   (Score: 1, Normal) DOH23a1C
12-16-2005 13:10 This is a good thing   (Score: 1, Normal) MixMastaBob
12-16-2005 13:20 02TL
12-14-2005 18:28 NO NO NO!!!   (Score: 1, Normal) IntegraDC5R
12-15-2005 16:05 02TL
12-15-2005 16:48 330R
12-16-2005 13:00 02TL
12-15-2005 21:09 FiSH-Chan
12-15-2005 23:24 HONDA RACING
12-16-2005 12:39 b18ctyper
12-16-2005 13:05 02TL
12-16-2005 13:07 Nick GravesX
12-14-2005 15:02 So I'm not so crazy after all   (Score: 1, Normal) dampflok
12-14-2005 15:22 Incoginto
12-15-2005 15:04 mk23666
12-15-2005 15:54 02TL
12-14-2005 16:49 The return of the "Acura Legend"!!!!   (Score: 1, Normal) Paulbrownz
12-14-2005 17:29 02TL
12-14-2005 20:55 Power Of Dreams
12-15-2005 15:37 02TL
12-14-2005 15:38 Place your bets   (Score: 1, Normal) Varmint
12-14-2005 15:55 truamw315
12-15-2005 12:26 spayellow
12-14-2005 16:06 Incoginto
12-14-2005 16:18 Prof Gascan
12-15-2005 08:11 Varmint
12-15-2005 08:49 Acuradrian
12-15-2005 10:03 Varmint
12-15-2005 12:23 DailyDrifted
12-14-2005 19:47 Acura Inspire ?   (Score: 1, Normal) dampfnudel
12-15-2005 03:28 CSi
12-15-2005 08:13 Varmint
12-15-2005 08:14 Varmint
12-15-2005 08:44 Acuradrian
12-15-2005 00:14 Built in Japan   (Score: 1, Normal) osaze
12-14-2005 16:29 Primo , Clio, and Verno   (Score: 1, Normal) aznstuart
12-14-2005 17:01 iNteGRaz92
12-14-2005 18:47 IntegraDC5R
12-14-2005 15:14 2,400 Japanese dealerships?   (Score: 1, Normal) Incoginto
12-14-2005 17:29 Mike Freitas
12-14-2005 18:44 IntegraDC5R
12-14-2005 16:54 I think they have all the emotions covered!   (Score: 1, Normal) 6SPDTL
12-14-2005 16:31 The END of JDM conversions????   (Score: 1, Normal) Powered by Honda
12-14-2005 16:38 SoR
12-14-2005 15:20 Fear and Loathing in Tokyo   (Score: 1, Normal) TonyEX
12-14-2005 15:13 Alternatives to "Joy and Satisfaction"   (Score: 1, Normal) dampflok
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