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Acura to be Launched in Japan in 2008
 Date: December 14, 2005 10:09
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: N/A


In an announcement released today, Honda has decided to introduce its Acura brand to Japan in 2008. The plan is to launch the brand with around 100 dealerships, or roughly half of the number of Acura dealers in the US. Lexus was recently introduced to the Japanese market, and in April of this year, Nissan CEO Carlos Ghosn announced plans to launch Infiniti in Japan, though the launch date is said to be sometime after 2008, and some sources are indicating it could perhaps be as late as 2011.

In a few short months, however, Honda will be shuffling its brand strategy in Japan by integrating its existing three sales channels (Primo, Clio, and Verno) into a unified Honda brand, simplifying the sales and service process.

Honda says that this restructuring was driven by a goal to maximize customer Joy and Satisfaction. Indeed, before targeting these key objectives, rumor has it that a team of scientists were consulted and a number of target emotions were batted around. After pouring stuff back and forth between some beakers and a graduated cylinder, they came up with a list of finalists: Fear, Contempt, Joy, Rejection, Anguish, Loss, Guilt, Rage, Humiliation, and Satisfaction. Ultimately it was determined that Honda could initially cover the bases by first offering Joy and Satisfaction and take a "wait and see" approach on the other items.

Okay, we totally made up that rumor.

You can read the full story from Honda here:
Joy and Satisfaction are on their way

Last edited by Tuan on December 14, 2005 17:13

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Date Subject User
12-24-2005 13:44
WHAT??!! Lexus introduced in Japan?   (Score: 1, Normal)
impaolo
12-24-2005 13:57
Re: WHAT??!! Lexus introduced in Japan?   (Score: 1, Normal)
IntegraDC5R
03-17-2006 15:27
Re: WHAT??!! Lexus introduced in Japan?   (Score: 1, Normal)
JeffX
12-14-2005 14:41
So will it be "Acura" NSX?   (Score: 1, Normal)
Great_Tubimi
12-14-2005 17:31
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
02TL
12-14-2005 17:33
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
DJ6uest
12-14-2005 17:41
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
dodole
12-14-2005 19:48
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
tryvtec
12-14-2005 23:23
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
PreludePower
12-15-2005 21:07
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
Babingatron
12-15-2005 03:16
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
Great_Tubimi
12-15-2005 20:48
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
incubus
12-16-2005 13:14
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
02TL
12-24-2005 14:09
Re: So will it be "Acura" NSX?   (Score: 1, Normal)
impaolo
12-15-2005 06:29
That's why there won't be another RSX   (Score: 1, Normal)
harky007
12-15-2005 12:04
Re: That's why there won't be another RSX   (Score: 1, Normal)
Babingatron
12-15-2005 12:24
Re: That's why there won't be another RSX   (Score: 1, Normal)
spayellow
12-15-2005 15:51
Re: That's why there won't be another RSX   (Score: 1, Normal)
Babingatron
12-15-2005 20:36
Re: That's why there won't be another RSX   (Score: 1, Normal)
incubus
12-16-2005 00:32
Re: That's why there won't be another RSX   (Score: 1, Normal)
VTECRacer
12-16-2005 10:12
Re: That's why there won't be another RSX   (Score: 1, Normal)
BB25
12-16-2005 13:08
Re: That's why there won't be another RSX   (Score: 1, Normal)
02TL
12-24-2005 13:56
Re: That's why there won't be another RSX   (Score: 1, Normal)
IntegraDC5R
12-14-2005 14:43
Gains?   (Score: 1, Normal)
soulboy
12-14-2005 14:56
Re: Gains?   (Score: 1, Normal)
aznhondaboi08
12-24-2005 13:51
Re: Gains?   (Score: 1, Normal)
impaolo
12-14-2005 16:42
Re: Gains?   (Score: 1, Normal)
SoR
12-14-2005 17:44
Next Accord?   (Score: 1, Normal)
S600=Dream
12-15-2005 15:42
Re: Next Accord?   (Score: 1, Normal)
02TL
12-15-2005 20:16
Re: Next Accord?   (Score: 1, Normal)
aznstuart
12-16-2005 13:26
Re: Next Accord?   (Score: 1, Normal)
02TL
12-16-2005 19:54
Re: Next Accord?   (Score: 1, Normal)
Power Of Dreams
12-21-2005 06:36
Re: Next Accord?   (Score: 1, Normal)
mk23666
12-14-2005 17:42
They're introducing Acura in China too   (Score: 1, Normal)
Alex Wilson
12-14-2005 18:12
Re: They're introducing Acura in China too   (Score: 1, Normal)
Wizard
12-14-2005 19:35
Re: They're introducing Acura in China too   (Score: 1, Normal)
Jonavin
12-16-2005 19:51
Re: They're introducing Acura in China too   (Score: 1, Normal)
FinalVibes
12-15-2005 15:50
Re: They're introducing Acura in China too   (Score: 1, Normal)
02TL
12-16-2005 17:17
Different Channels?   (Score: 1, Normal)
DOH23a1C
12-16-2005 13:10
This is a good thing   (Score: 1, Normal)
MixMastaBob
12-16-2005 13:20
Re: This is a good thing   (Score: 1, Normal)
02TL
12-14-2005 18:28
NO NO NO!!!   (Score: 1, Normal)
IntegraDC5R
12-15-2005 16:05
Re: NO NO NO!!!   (Score: 1, Normal)
02TL
12-15-2005 16:48
Re: NO NO NO!!!   (Score: 1, Normal)
330R
12-16-2005 13:00
Re: NO NO NO!!!   (Score: 1, Normal)
02TL
12-15-2005 21:09
Re: NO NO NO!!!   (Score: 1, Normal)
FiSH-Chan
12-15-2005 23:24
Re: NO NO NO!!!   (Score: 1, Normal)
HONDA RACING
12-16-2005 12:39
Re: NO NO NO!!!   (Score: 1, Normal)
b18ctyper
12-16-2005 13:05
Re: NO NO NO!!!   (Score: 1, Normal)
02TL
12-16-2005 13:07
Re: NO NO NO!!!   (Score: 1, Normal)
Nick GravesX
12-14-2005 15:02
So I'm not so crazy after all   (Score: 1, Normal)
dampflok
12-14-2005 15:22
Relatively speaking...   (Score: 1, Normal)
Incoginto
12-15-2005 15:04
Re: So I'm not so crazy after all   (Score: 1, Normal)
mk23666
12-15-2005 15:54
Re: So I'm not so crazy after all   (Score: 1, Normal)
02TL
12-14-2005 16:49
The return of the "Acura Legend"!!!!   (Score: 1, Normal)
Paulbrownz
12-14-2005 17:29
Re: The return of the "Acura Legend"!!!!   (Score: 1, Normal)
02TL
12-14-2005 20:55
Re: The return of the "Acura Legend"!!!!   (Score: 1, Normal)
Power Of Dreams
12-15-2005 15:37
Re: The return of the "Acura Legend"!!!!   (Score: 1, Normal)
02TL
12-14-2005 15:38
Place your bets   (Score: 1, Normal)
Varmint
12-14-2005 15:55
Re: Place your bets   (Score: 1, Normal)
truamw315
12-15-2005 12:26
Re: Place your bets   (Score: 1, Normal)
spayellow
12-14-2005 16:06
Re: Place your bets   (Score: 1, Normal)
Incoginto
12-14-2005 16:18
Re: Place your bets   (Score: 1, Normal)
Prof Gascan
12-15-2005 08:11
Re: Place your bets   (Score: 1, Normal)
Varmint
12-15-2005 08:49
Re: Place your bets   (Score: 1, Normal)
Acuradrian
12-15-2005 10:03
Re: Place your bets   (Score: 1, Normal)
Varmint
12-15-2005 12:23
Re: Place your bets   (Score: 1, Normal)
DailyDrifted
12-14-2005 19:47
Acura Inspire ?   (Score: 1, Normal)
dampfnudel
12-15-2005 03:28
Re: Acura Inspire ?   (Score: 1, Normal)
CSi
12-15-2005 08:13
Re: Acura Inspire ?   (Score: 1, Normal)
Varmint
12-15-2005 08:14
Re: Acura Inspire ?   (Score: 1, Normal)
Varmint
12-15-2005 08:44
Re: Acura Inspire ?   (Score: 1, Normal)
Acuradrian
12-15-2005 00:14
Built in Japan   (Score: 1, Normal)
osaze
12-14-2005 16:29
Primo , Clio, and Verno   (Score: 1, Normal)
aznstuart
12-14-2005 17:01
Re: Primo , Clio, and Verno   (Score: 1, Normal)
iNteGRaz92
12-14-2005 18:47
Re: Primo , Clio, and Verno   (Score: 1, Normal)
IntegraDC5R
12-14-2005 15:14
2,400 Japanese dealerships?   (Score: 1, Normal)
Incoginto
12-14-2005 17:29
Primo, Clio, & Verno breakdown   (Score: 1, Normal)
Mike Freitas
12-14-2005 18:44
Re: Primo, Clio, & Verno breakdown   (Score: 1, Normal)
IntegraDC5R
12-14-2005 16:54
I think they have all the emotions covered!   (Score: 1, Normal)
6SPDTL
12-14-2005 16:31
The END of JDM conversions????   (Score: 1, Normal)
Powered by Honda
12-14-2005 16:38
Re: The END of JDM conversions????   (Score: 1, Normal)
SoR
12-14-2005 15:20
Fear and Loathing in Tokyo   (Score: 1, Normal)
TonyEX
12-14-2005 15:13
Alternatives to "Joy and Satisfaction"   (Score: 1, Normal)
dampflok
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