[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2018 Acura RLX Arrives in Showrooms with Striking Redesign
More.......................
American Honda Reports Sales Figures for October 2017
More.......................
Second-Generation NSX “Dream Project” by ScienceofSpeed to Debut at SEMA
More.......................
Honda Reveals their Sports EV Concept
More.......................
Watch Live: Honda Reveals their Sports EV Concept at the Tokyo Motor Show
More.......................
American Honda reports strong sales numbers for September 2017
More.......................
Honda will be showing a Sports EV Concept at the 2017 Tokyo Motor Show
More.......................
The 1.5T in the 2018 Accord has VTEC!
More.......................
Today's Reading Links --> Re: Jaguar E-Pace
Join Discussion......
Accord --> Re: 2.0T is up on the Honda US website
Join Discussion......
Audio & Electronics --> Sony XBR65A1E for $3500 + sales tax
Join Discussion......
S2000 --> Re: Sad day :(
Join Discussion......
General Talk --> Re: Why is Acura being so quiet?
Join Discussion......
General Talk --> Re: G70: Korean Entry-level Luxury domination on the rise?
Join Discussion......
Repair and Maintenance --> Tough Brake Job - TL SH-AWD
Join Discussion......
Today's Reading Links --> Re: Lincoln » 2019 MKC
Join Discussion......
Strictly Technical --> Re: Accord 2.0 vs. CTR engine differences--Part-by-part
Join Discussion......
Accord --> Re: 2018 Accord Sport - Sport Mode on CVT but not 6MT?
Join Discussion......
MDX --> Re: 2016-17 MDX ATF warmer issue
Join Discussion......
Today's Reading Links --> Re: The Tesla semi truck is pure fantasy. Look at the numbers
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
Videos --> Re: Integra Type R vs Civic Type R Track Battle - Which Is The Best Type R!
Join Discussion......
Type R --> Re: VW Golf GTI Clubsport vs Honda Civic Type R: ultimate GTI takes on VTEC power
Join Discussion......
Jump to:
article details
Author Jeff Palmer
Categories CR-V, Element
Create Date August 03, 2004 11:00
Last Update October 08, 2005 02:54
Funky, Honda Style


2001 Honda Model X Concept
I must admit that when Honda first started showing the "Model X" Prototype on the auto show circuit in 2001, I wasn't exactly inspired. Here's another confession - I'm not really keen on SUVs or the idea that everybody needs to be driving them; I prefer my cars small and nimble. Of course, I realize that a large portion of the American car buying public disagrees with me, but the idea of yet another sport utility vehicle entering the radar screen was enough to induce a bit of heartburn. And I was more than a little suspicious of Honda's stated target demographic with the Element.

All the talk coming from the PR and marketing types was about how the Element was designed to appeal to active frat boys. Okay. Sure, at that time I was a few or seven years out of college, so maybe I was more out of touch with what the "younger generation" was up to than I would have liked to think, but I just couldn't see that sort of vehicle striking the chord Honda was hoping it would. It always seems to backfire when automakers start talking about their products using words like "hip", "edgy" or "cool".

To make matters worse, Pontiac had already infected us with their own eye-searing vision of "cool" and put it on the streets around the same time frame that the "Model X" concept was revealed. The Aztek gained immediate infamy as a 21st Century AMC Pacer, and with a similar marketing mantra, the Element seemed to be entering risky territory of its own.

Fast forward just a few years, and the Model X has spawned the Element, a surprisingly faithful interpretation of the concept vehicle. Though they bear virtually no resemblance, the Element is essentially a repackaged CR-V, which is an excellent baseline. While the CR-V is built in the UK, the Element is built here in the USA. This allows the Element to escape the import duties that are levied on the CR-V, and accordingly slots it into a slightly more affordable price bracket than the CR-V.

Even though the Element is Honda's spunkiest, most affordable sport ute, the target demographic seems to have largely ignored it so far. Scion's little breadvan supposedly has done a little better in that (Gen Y) segment, but most folks I see driving either vehicle are well beyond their beer bong days. Fortunately for Honda, this "miss" was possibly for the better. Based upon the Element's strong sales figures to date (frat boys or not), it seems that there is still a large group of people that need some aspects of sport utility vehicles, but don't want the extra tonnage, poor fuel economy, riverboat driving experience, and inflated pricetags of the major offerings. This is pretty much how we backed into an Element. I wouldn't say the Element was a perfect fit for us, but it was pretty clear it would be useful to us and at a transaction price of well under $20k for our 2WD EX, the price was easy to swallow.

[Next Page]

reader's comments
Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  6 months and loving it
InternetGeek 0
  5000 miles?
XessQ 1
  Nothing beats a van for a family but....
ropedart 0
  market gap
JR 2
  I never need to go anywhere but TOV
kiwikungfu 0
Jump to:
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
2018 Accord Touring 2.0T PR Photo Gallery
Read Article....................
2018 Accord Touring 1.5T PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy