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Acura's "Smart Luxury" future is confirmed, and so is a sub-TSX model
 Date: December 15, 2009 11:35
 Submitted by:  JeffX
 Source: Anonymous
 Credibility Rating: 9


As a followup to last week's news item about Acura's rumored adoption of the "Smart Luxury" tagline (and migration away from the previous "Tier 1" target), we have been able to confirm that this course deflection has in fact been communicated to the dealer body.

We can also confirm that Acura has told their dealer body to expect:
  • a new entry-luxury model

  • an "amazing flagship" model

  • a line of hybrid vehicles done "the Acura way".

  • NO rear-wheel-drive or V8-powered vehicles


The key drivers for this change in course are said to include the global economic crisis and upcoming 2016 federal mandates which dictate a fleet average of more than 37mpg for Honda and Acura combined. This figure represents an increase of more than 10mpg over where they currently stand.

We are told that Acura has also promised that the future model lineup will feature more differentiation (in terms of size) between models, though the pipeline's rate of introductions may slow down a bit. Acura has previously stated that the lineup would offer an MMC or FMC every 6 months for the next several years, but now they are saying an MMC or FMC "every year".




Last edited by JeffX on December 15, 2009 12:19

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Subject Thread Originator Replies Last Post
  "Smart Luxury" - DEFINE IT
gofast182 51
  Lexus HS250h already = "Smart Luxury"
NealX 17
  We say again...why have Acura?
NSXman 23
  insanity
accel 1
  Ito has brought Acura back to it's senses!!
Crav4Speed 61
  The new Mule on inside line...
TheGripper 9
  Dude, where's my diesel?
CrystalFiveMT 18
  Boring..
eg6ajk 10
  Meanwhile from Kia...
NSXman 61
  Makes sense...
zapata 34
  Smart Luxury = All Hybrids?
Tastycakes 0
  Smart Luxury = No Sport, No Luxury and Inflated Prices
cgx 0
  Essentially the same thing we have now except more downmarket and Honda like
lexusgs 31
  US CSX?
VTEC_Inside 16
  Now if only they wont be so ugly.....
rkn 1
  They better be careful using "amazing flagship" phrase
TR 45
  There's still hope for Acura...
Draph94 1
  So how do we have "Amazing Flagship" & "no V8"???
jadkar 5
  Smart luxury = Honda not wanting to substantially invest in Acura.
CivicB18 4
  M/C and Auto Division Similarities
CL77 0
  sub-TSX == US CRZ ?
chavv 3
  Fuel economy is the new performance standard.
tifoso1 15
  Just drove the 2010 MDX . . . smooth!
tifoso1 4
  How much money was wasted by changing direction?
JMU R1 8
  why don't they
blueshirts0819 0
  TSX Replacement???
longhorn 13
  Could still hope for a turbo or SH-AWD
HONDAxACURA 3
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