Orders Received for Newly Introduced Fit (Japan)
Date: June 26, 2004 06:19
Honda Press Release
Orders Received for Newly Introduced Fit
Tokyo, June 25, 2004 Honda Motor Co., Ltd. today announced details concerning the number of orders it has received for its newly introduced Fit automobile, which underwent a minor model change and was unveiled on June 10th.
In the roughly two-week period since the model went on sale on June 11th, accumulated orders placed by customers totaled approximately 13,000 units. This pace far surpasses projected monthly sales of 12,000 units.
During the current minor model change, changes were made to both the interior and exterior, top-of-the-class fuel economy was achieved, and additional types were introduced including a model equipped with advanced systems such as a smart key and a fully automatic air conditioner as well as a sporty type. In addition, a 5-speed manual transmission version is now available on certain types. As a result of these modifications, the Fit is now being purchased by an even wider range of customers.
Grade breakdown by percentage
* The percentage of 1.5 liter models among total Fit orders is 25%
* The percentage of 5-speed manual transmissions (installed on FWD 1.5W and 1.5S models) is 6% of total Fit orders.
Color breakdown by percentage
Storm Silver Metallic 18%
Premium White Pearl 14%
Satin Silver Metallic 12%
Sirius Blue Metallic 9%
Premium Yellow Pearl 4%
Rose Orange Metallic 3%
Other (6 colors) 40%
Main factory equipped optional equipment by percentage
(Door mirror blinker (LED) / retractable remote control body-color door mirror / micro antenna / privacy glass (rear door / rear quarter / tailgate)) 80%
Fully automatic air conditioner