[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Honda releases info on 2025 Civic Hybrid. "the most powerful non-Type R Civic ever"
More.......................
A little Prelude tidbit that came from last week's dealer meeting...
More.......................
Acura releases details on upcoming 2025 MDX refresh
More.......................
Acura confirms debut of long-rumored entry-premium CUV for early 2025
More.......................
American Honda reports March and 1st Quarter 2024 sales results
More.......................
Spied on the Street! 2025 Acura MDX Type S
More.......................
Honda releases details on upcoming 2025 Fuel-Cell Plug-in CR-V
More.......................
Honda enables Wireless CarPlay and Android Auto on 10th generation Accords via software upgrade
More.......................
General Talk --> Re: Honda to end production of mini bikes amid stricter emissions rules
Join Discussion......
Videos --> Is America Ready for Chinese Cars?
Join Discussion......
General Talk --> Re: The engineer who went off-roading to help build Honda’s most rugged vehicle
Join Discussion......
General Talk --> Re: The Old Man's thoughts about Honda's future
Join Discussion......
Videos --> Re: Woman rebuilds CB1300
Join Discussion......
Videos --> Why Hondas Run Great - JIT Manufacturing, 5S Methodology and Kaizen
Join Discussion......
General Talk --> Re: 2025 Civic Hybrid Reviews are out
Join Discussion......
Videos --> Re: What Went Wrong?? Dead At 30K Miles!? Mazda Skyactiv-G 2.5 CX30 Engine Teardown
Join Discussion......
General Talk --> Re: Toyota, Honda and Mazda all cheated on their safety tests
Join Discussion......
Strictly Technical --> Re: K1 Attack
Join Discussion......
General Talk --> Re: Honda is launching its new electric N-VAN e starting at $15,500
Join Discussion......
Professional Motorsports --> Re: Newey makes "secret" visit to Aston Martin??
Join Discussion......
Amateur Racing & Driving --> Re: 2022 Subaru BRZ at Area 27
Join Discussion......
General Talk --> Re: Honda Hypercar
Join Discussion......
Today's Reading Links --> Re: Fisker declares bankruptcy again, vehicles likely orphaned
Join Discussion......
Honda winning battle with the quality brands in UK
 Date: June 29, 2004 05:30
 Submitted by:  danielgr
 Source: Honda UK
 Credibility Rating: N/A


HONDA WINNING BATTLE WITH THE QUALITY BRANDS

With one of the most interesting and dynamic product line ups of all car companies, Honda is experiencing its best ever sales figures in the UK car market – currently selling on average 400 cars per day.

During the first half of this year, the company sold almost 50,000 models – which is 13% up on last year and equivalent to a 15 months worth of sales a decade ago.

Since 1994, the company has transformed itself from small niche player occupying less than 2 per cent of the market, to a quality manufacturer whose sales in Britain now surpass those of Audi, BMW and Mercedes.

The reason for such strong growth lies primarily with the success of Honda’s locally built cars at the HUM plant at Swindon. Currently the Civic 3- and 5-door and CR-V models built there account for over half of Honda’s British sales – with the CR-V number one in the petrol SUV sector, and the Civic (helped by the phenomenal success of the racing-inspired Type-R model) second only to the Ford Focus in the 3-door C-sector. In fact with the demise of British built Fords and Vauxhalls, the Civic range has become the most popular British built compact in the land!

Some of Honda’s other models have been performing well too. Sales of the multi-award winning Jazz are up by one third this year, while sales of the (also multi-award winning) Accord have risen by more than 40% thanks to the introduction of the impressive i-CTDi diesel derivative. It should come as no surprise then, that the S2000 is also experiencing its best ever year with UK sales up by more than one third. On average six lucky customers per day take delivery!

So what is Honda’s secret? The company’s UK Head of Marketing, Simon Thompson says: "Two main factors are the strength of our current products combined with a big improvement in the value of the Honda brand – we’re now seen as cool, dynamic and innovative rather than dull and boring. As a result, we are now a maker of cars bought by people that have a greater interest in a strong brand and great product quality. No longer are our products purchased solely on price, or through consumer offers – indeed we no longer offer special edition models which often detract from the intrinsic strengths of our cars."

While Honda is enjoying its best ever sales year, the company is not resting on its laurels. Recently the Civic Type S VSA introduced sporting dynamics to Britain’s most comfortable and accommodating hatchback – while at the recent Sunday Times Live Birmingham Motor Show, the company began test marketing a new flagship CR-V Premier model. Soon it will be announcing an exciting new take on the compact MPV theme, scheduled to start sales later this year.

Who knows where Honda will be in another ten years time?


Last edited by JeffX on June 30, 2004 08:42

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Is this the Jensen Button effect??
Karl O. 3
View this profile on Instagram

TEMPLE OF VTEC (@temple_of_vtec) • Instagram photos and videos

First Drive: 2023 Acura Integra - Rebirth of an Icon?
Read Article....................
2023 Acura Integra PR Photo Gallery
Read Article....................
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2023 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
31