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Acura Sets All-Time Monthly Sales Record
 Date: April 02, 2004 10:46
 Submitted by:  JeffX
 Source: Acura PR
 Credibility Rating: N/A


TL and MDX Post New Highs

Torrance, Calif. 04/01/2004 -- Acura set a new all-time sales record this month, selling 17,285 vehicles and shattering the previous record set in May 2003 by 4.8 percent, the division announced today. In addition, the TL sold 7,310 units, eclipsing the March 2001 previous all-time record of 6,922 vehicles by 5.6 percent, while the MDX posted a new March record high.

The TL performance luxury sedan has been Acura's top selling vehicle for the past six months. Year-to-date TL sales are up 43.6 percent at 18,620 units, surpassing last year by 5,825 vehicles. Continued strong demand for the MDX helped the luxury SUV achieve record March sales of 5,194, besting the same month last year by 6.3 percent.

"Despite a somewhat tentative economy, Acura sales continue to increase at a record pace," said Dick Colliver, executive vice president, sales. "And next week in New York we will unveil a prototype of the all-new 2005 RL with leading-edge technology that will revolutionize the concept of all-wheel drive."

The hot-selling TSX sports sedan also continues to perform above forecast with sales of 2,206 units. A prototype of the 2005 RL luxury performance sedan will make its world debut at the New York International Auto Show next week.

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  Has the TL regained the entry level top seller spot?
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