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Honda Business Brief - January 2004
 Date: January 29, 2004 06:40
 Submitted by:  JeffX
 Source: Honda UK PR
 Credibility Rating: Not Specified


GLOBAL NEWS

Honda's Global Car Production Sets New Record

Overseas car production for 2003 grew by 18.8% to a record of 1,797,375 led by strong growth in Asia (+65.1%) and North America(+11.1%). This is the seventh consecutive year this figure has increased.

Global production grew by 2.4% to a record 2,968,316 vehicles. Details of regional production are shown in the following table

REGIONAL PRODUCTION

December

Annual Total 2003

Units

vs.12/02

Units

vs.2002

North America

86,381

+14.4%

1,237,544

+11.1%

(USA only)

(58,187)

(+12.6%)

(845,314)

(+12.3%)

Europe

14,042

+13.2%

184,702

+4.5%

Asia

32,069

+138.7%

308,545

+65.1%

Others

5,516

+70.8%

66,584

+85.9%

Total Overseas

138,008

+31.9%

1,797,375

+18.8%

Japan

101,591

-11.2%

1,170,941

-15.5%

Total

239,599

+9.4%

2,968,316

+2.4%

EUROPEAN NEWS

  • Honda's 2003 European car sales outperform the market

For the CY 2003, Honda's European car sales rose 11% to 217,469, against a market fall of 1.3%. For the month of December, a remarkable 19.7% increase in sales to 12,092 was achieved against a market fall of 1.8%. The improvement was lead by the new Accord up 93.5%, to 34,887*, the Jazz up 24.5%, to 54,182* and the CR-V up 9%, to 37,524*. For a detailed breakdown, see table at end of Business Brief.

*Honda estimates

  • Honda Achieves Record Car Production in the UK

Honda's European car plant in Swindon, UK achieved record production of 184,702 cars in 2003, up 4.5% on the previous year. This factory now plays an important role in Honda's Global Supply Network, with 86,412 cars being exported outside of the region, 77,532 CR-Vs to the USA, 8,482 Civic 3 Doors to North America and 398 Civic 3 Door to Japan.

TECHNOLOGY & ENVIRONMENT

  • Honda to Launch Accord Petrol Hybrid as 3rd Hybrid Model in USA

This year, Honda will introduce a V6 powered petrol-electric hybrid Accord in the USA. Using Honda's Integrated Motor Assist (IMA) hybrid system in combination with Variable Cylinder Management (VCM) it will deliver an even higher level of performance than the already powerful 240-horsepower Accord V6 Sedan with the fuel economy of a four-cylinder, compact-class Civic. This will increase the line up of Honda hybrid models to three, joining the Honda Civic and Insight. VCM technology, developed by Honda, deactivates three of the engine's six cylinders under certain conditions - such as cruising - to deliver greater fuel efficiency without sacrificing performance.

  • New Honda FCX with Honda Fuel Cell Stack

Honda will launch a Honda FCX fuel cell vehicle with a Honda-developed fuel cell stack in 2005,in Japan and the US offering increased performance and fuel efficiency, reduced cost and the ability to start in below freezing temperatures as low as -4?F. Honda has overcome cold weather starting and operation which was a significant technical barrier to the mass-market application of fuel cell technology.

OTHER REGIONS

  • Honda Sport Utility Truck (SUT) Concept to be Built in North America in 2005

The Honda SUT Concept that debuted at the 2004 North American International Auto Show will be the basis for an all-new vehicle scheduled for introduction to the North American in 2005. Taking advantage of its unibody underpinnings, the Honda SUT Concept offers superior packaging efficiency, ride comfort and handling dynamics compared with traditional truck-based vehicles.

  • The SUT Concept features a refined and spacious cabin with seating for five adults and a 5-foot long cargo bed. A high performance, high torque, all-aluminum VTEC V-6 engine achieves ultra-low emissions and class-leading fuel efficiency. Abundant safety features include advanced handling stability, side curtain airbags with rollover sensors, Vehicle Stability Assist (VSA), front-side airbags with the Occupant Position Detection System (OPDS), four-wheel anti-lock brakes and pedestrian safety features.
  • The all-new SUT will be produced by Honda of Canada Mfg. (HCM) in Alliston, Ontario. With the start of production of the all-new '05 Odyssey in Autumn 2004, all Odyssey minivan production will shift from HCM to Honda Manufacturing of Alabama (HMA) in Lincoln, Alabama. HMA's new No. 2 production line in Alabama will start mass production in April 2004, with the Honda Pilot. The all-new Odyssey will also be introduced on HMA's No. 2 line, but at a later date.
  • Honda and Acura Brands Set All-time Annual Auto Sales Records in the USA

American Honda sales rose 8.2% in 2003 to an all-time record of 1,349,847 Honda and Acura cars and light trucks. Both the Honda and Acura brands also recorded all-time record results for the year. The Honda Division achieved record total vehicle sales of 1,178,929 units, up 8.9% -- including all-time record sales of Odyssey (154,063 units), Pilot (106,917 units) and Element (67,478 units). Record Acura sales of 170,918 units for the full calendar year topped the previous best of 170,469 units set in 2001, led by record sales of the Acura MDX of 57,281 units, up 8.2%, and the all-new TSX and TL performance luxury sedans. Combined Honda and Acura light truck sales reached a record of 529,718, up 29.4%.

Honda Car Sales in Europe

MODEL

Dec 03

Dec 02

03/02%

Jan-Dec 03

Jan-Dec 02

03/02%

Jazz

3,096

2,701

14.6

54,182

43,531

24.5

Civic - All Models

3,789

3,836

-1.2

77,606

78,646

-1.3

(Civic IMA Hybrid)

(193)

(0)

-

(983)

(0)

-

Stream

94

259

-63.7

2,655

5,909

-55.1

Accord - All Models

2,498

267

935.6

34,887

18,030

93.5

Legend

10

1

1000.0

109

191

-42.9

CR-V

2,116

2,262

-6.5

37,524

34,416

9.0

HR-V

419

691

-39.4

8,206

11,412

-28.1

S2000

49

54

-9.3

2,081

2,531

-17.8

Insight

0

0

----

4

51

-92.2

Other models

21

33

-36.4

215

1,141

-81.2

?

Total Europe*

12,092

10,104

19.7

217,469

195,858

11.0

EU produced

5,497

6,091

-9.8

110,099

121,713

-9.5

*Honda tentative estimates


Last edited by JeffX on January 29, 2004 06:53

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Date Subject User
01-29-2004 14:40
Why do Japanese hate Honda?   (Score: 1, Normal)
Honda-D
01-29-2004 15:25
Re: Why do Japanese hate Honda?   (Score: 1, Normal)
96civicEX
01-29-2004 20:04
Re: Why do Japanese hate Honda?   (Score: 1, Normal)
dodole
02-02-2004 20:56
Re: Why do Japanese hate Honda?   (Score: 1, Normal)
Sith7222
01-29-2004 13:25
WOW, the Legend barely sells....   (Score: 1, Normal)
96civicEX
01-29-2004 20:06
Re: WOW, the Legend barely sells....   (Score: 1, Normal)
dodole
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