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October Acura Sales up 21.7% On Strength of All-New 2004 TL
 Date: November 03, 2003 22:33
 Submitted by:  Tuan
 Source: Honda Press Release
 Credibility Rating: N/A


Torrance, Calif. 11/03/2003 -- Record sales of the all-new 2004 TL drove October Acura sales to 14,731, a 21.7 percent increase compared to last year, Acura announced today. In its first month on sale, the dramatically redesigned TL sold 6,031 units, eclipsing the previous October record of 5,793 set in 2001. The new TL features a 270-horsepower engine, track-tuned suspension, and an assortment of cutting edge technology including the first standard DVD-Audio surround sound system.

"We knew demand for the all-new TL would be strong because of the sporty new styling, added performance, available 6-speed manual, and vast array of new features and technology," said Dick Colliver, executive vice president, auto sales. "These early results will give us great momentum throughout the rest of the year and should provide Acura with a new all-time sales record this year."

The MDX luxury SUV continued to sell well in the competitive luxury SUV segment. Up 10 percent for the month, October MDX sales of 4,936 set a new monthly record and pushed year-to-date Acura light truck sales to 46,553, up 7.4 percent compared to last year.

The new 2004 TSX sports sedan sold 1,758 units, pushing year-to-date sales to 15,336, and surpassing its first year sales goal with two months still remaining.

Last edited by Tuan on November 03, 2003 22:34

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