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Acura brand expands into Mexico
 Date: October 15, 2003 20:20
 Submitted by:  WhoAmI
 Source: http://www.honda.co.jp/news/2003/4031015.html
 Credibility Rating: N/A


Babel fish translation

Four wheel product news
--------------------------------------------------------------------------------
2003 October 15th
Establishing "the ACURA" channel in Mexico
--------------------------------------------------------------------------------
HONDA Mexico which is HONDA Mexican overseas affiliated firm (the head office: state, president: Because Asano quasi-), 2003 October 14th at 5 o'clock in the afternoon we announced below, the contents are guided.

HONDA Mexico (HONDA de Mexico and S.A. de C.V.: HDM) It has developed in the United States and Canada, it announced that you establish "the ACURA" channel, as the second sale channel.

Establishment time : 2004 latter half
Introduction model : At the beginning 3 models sale schedule
Sales planning : Year 3,000
Establishment area : At the beginning Mexican city, on big city center such as and from 4 stores schedule of start and consecutive enlargement

As for HDM you answer the demand of the customer of the luxury segment with the introduction of the ACURA channel, aim toward the acquisition of a higher customer degree of satisfaction.

< HONDA Mexican summary > Company name : HONDA de Mexico and S.A. de C.V.
Establishment : 1985 September
Address : state
Representative : The Asano quasi- ( the it is)
Capital : 2 hundred million 5716 ten thousand 7 thousand Mexican pesos (approximately 24 hundred million 9450 ten thousand Yen*)
* It calculates for 1 Mexican peso = 9.7 Yen
Investment ratio : Honda Motor Co., Ltd. (Inc.) 8.32%, American HONDA motor 89.6%
HONDA of American manufacturing 2.08%


http://www.honda.com.mx/honda/pressroom/pdf/HDM03_057.pdf

Last edited by Tuan on October 16, 2003 01:48

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