American Honda Marks Best Month of Sales in Company History, Setting Multiple All-Time Monthly Records

Sep 4, 2019

American Honda smashes all-time monthly sales records for total vehicles and trucks

Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales

Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales

Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales

American Honda
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
173,993	76,538	97,455	158,804	72,784	86,020	15,189	3,754	11,435
+17.6%	+19.8%	+18%	+19.6%	+19.6%	+19.5%	+0.8%	+24%	-5.1%

�At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it's gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,� said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. �The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.�

BRAND REPORT

Sales Highlights

It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.

The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.

Model Notes

Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.

Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.

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BRAND REPORT

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Sales Highlights

Acura sales were strong in August, with cars setting the pace for monthly gains, led by the gateway model ILX sedan, and truck sales remaining robust, with RDX and MDX combining for more than 10,000 units.

ILX sales in August were the best of any month since April 2016, jumping 57.8% on sales of 1,439 vehicles.
Acura's mid-size luxury sedan, the TLX, gained 17.5% on sales of 2,252.
Acura truck sales were also strong in August, with both RDX and MDX grabbing more than 5,000 sales each for the month.

Model Notes

With AcuraWatch� safety and driver-assistive features standard on Acura sedans and SUVs, RDX is the retail #1 compact luxury SUV and #1 on Motor Trend's list of safest luxury SUVs of 2019.

TLX is out-retailing Audi A4 and key competitors from Lexus, Volvo, and Alfa Romeo, with some using heavy fleet sales to boost their total.

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Last edited by JeffX on September 04, 2019 11:04