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Toyota's Scion experiment may help Honda devise new strategy in Japan
 Date: August 02, 2003 15:27
 Submitted by:  Power Of Dreams
 Source: http://www.detnews.com/2003/insiders/0307/20/insiders-220770.htm
 Credibility Rating: N/A


From the article:

"While Honda remains an aspirational brand with a mostly positive image among that crowd, the Element already appears to have been written off, much like the Chrysler PT Cruiser was two years ago, as an "old person's car."

Honda apparently has an even bigger problem at home, where buyers young and old alike are abandoning the brand at an alarming clip.

The bloom has worn off the once red-hot Fit, Honda's innovative and roomy compact, and there seems to be little in the immediate pipeline to satisfy fickle Japanese shoppers.

Perhaps the Tokyo auto show in October will afford Honda the opportunity to unveil some sensational new products to rekindle their interest."

More at the link:
http://www.detnews.com/2003/insiders/0307/20/insiders-220770.htm

Last edited by Tuan on August 04, 2003 00:12
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