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Honda Element Teams with Becker Surf and Sport for Surfboard Giveaway
 Date: July 29, 2003 13:41
 Submitted by:  Tuan
 Source: Honda Press Release
 Credibility Rating: N/A


Torrance, Calif. 07/29/2003 -- American Honda Motor Company, Inc., and the all-new Element is partnering with longtime surfboard manufacturer and retailer Becker Surf and Sport for a unique lifestyle promotion.

The promotion includes in-store displays, an online sweepstakes, vehicle appearances, direct mail and in-store events. A decked-out, Becker-branded Element will also make appearances at surfing contests throughout the summer as Becker's "official team vehicle" and will serve as one of many Element displays set up at retail locations. The sweepstakes is taking place online at Becker's retail Web site (www.beckersurf.com), which supports its five retail locations in Southern California. Each week, one winner will be selected and awarded a custom-built Becker surfboard.

"Honda's promotion with Becker complements the Element's sports-minded interior and its surfboard hauling capacity," said Tom Peyton, senior manager of market support at American Honda Motor Co., Inc. "Overall, the promotion is a great way to showcase the capabilities of the Element."

"We had never branded ourselves with a mainstream car manufacturer until now," said Mike Bill, vice president, marketing and e-commerce at Becker. "The fit seemed perfect-a car designed with the needs of a surfer in mind. What a great concept! We've been using Honda Odysseys as our company cars for three years, and now it's like they built the Element just for us."

The Element promotion is the first of its kind for Becker and for Honda. More information regarding the promotion is available at www.beckersurf.com. Consumer information regarding the Element is available at www.hondacars.com.
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