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  TOV News > Another, clearer shot of the '04 TL Concept > > i would pay a premium for...

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AcuraAdvocate
Profile for AcuraAdvocate
TLand Acura in general [View News Item]    (Score: 1, Normal) 04-14-2003 11:31
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Sup people...this is my 1st message on TOV. I've been a fan since sophomore year in college...graduate 1999.

Acura is at a crossroads. Early-to-mid 90s, Acura behaved as a teen-ager with an identity crisis. They didn't know if they wanted to be a Luxury brand (Lexus), a performance brand (BMW), or a luxury-performance brand (Mercedes). Well, I think Acura is starting to right ship. The need to stop worrying about pricing and just build the best luxury/performance cars in the world--which they can/will do. I wish they would start by bringing back the classic name Legend.

About the TL, I like it. It's good to see Acura stepping out from behind the veil on anonymity and making bold statements. If this car will have 280+ ponies, AWD, real everything in the interior, and cost 40,000+, good for Acura. I say to HECK with worrying about cost!

You get what you pay for. I think that used to be Acuras TM slogan...

Some things are worth the price.

Lokey
Profile for Lokey
Re: TLand Acura in general [View News Item]    (Score: 1, Normal) 04-14-2003 12:56
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I agree, to a degree. Even with AWD, real everything interior and 280+hp this can not be a $40k vehicle. The TL is essentially Acura's bread and butter model, and around $35k seems like a better starting point than $40k. Acura does need to make the best cars it can produce, but the cost of these vehicles must be taken into consideration.


Last edited by Lokey on 04-14-2003 12:56
JeffX
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i would pay a premium for... [View News Item]    (Score: 1, Normal) 04-14-2003 13:30
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i would pay a "premium" for an Acura which shares little in common with Hondas in terms of interior trim details and materials quality. Currently, there's not a lot of difference between the TL and Accord in a number of areas. Acura needs to put some distance between itself and the comparable Honda models, even if it means additional cost. Engineering to a price point that places a car at the bottom of its segment is always tricky, and quite often it's difficult to hide that a car is being engineered to a segment busting price point. Acura and Honda seem to do a great job of pulling it off, but think of what you could get if they simply aimed to hit the middle of the segment on price. Most Hondas are fine in this respect, but my whipping boys for Acura (CL and TL) sacrifice too much in the name of low entry prices. Don't get me wrong, I'm pleased that they offer best in class motors (and in the CL's case, a 6MT), but now that the Accord V6 pumps out (more than) 240hp, the one real advantage that the TL-S held in my mind is gone. From a luxury perspective, the Accord V6 is a much better value, though the TL-S still trumps the Accord EX V6 (sedan) in handling. I realize it's unfair to compare an all-new Accord to the outgoing TL model, but there's a full year of model overlap. I'm pretty confident that the new TL will widen the gap once again, but I really hope to see Acura continuing on the path they seem to be on.
Lokey wrote:
I agree, to a degree. Even with AWD, real everything interior and 280+hp this can not be a $40k vehicle. The TL is essentially Acura's bread and butter model, and around $35k seems like a better starting point than $40k. Acura does need to make the best cars it can produce, but the cost of these vehicles must be taken into consideration.



 
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