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  TOV News > Vote in our Acura Advanced Sports Car Concept Polls > > Re: This Resistance Proves One Thing

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Varmint
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This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-25-2007 13:42
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The resistance to the ASC, specifically the use of SH-AWD, sorta proves that Acura absolutely must use a variant of that system in their next halo car.

With something like 54% of the 2000 + polled on this site preferring a RWD layout to an AWD layout, Acura has obviously not proven to their fans that SH-AWD is the real deal. I don't blame them. Implementation of it in the RL appears to be hampered by too many compromises in other aspects of the design. While the RDX is pretty darn sporty (for an SUV), it's still an SUV. Ditto with the MDX.

That said (written, I guess), I don't see SH-AWD going away. I see it being used in more products over the next 5-10 years. The only way to get the enthusiasts enthused about it is to use it in a performance car. They've gotta prove the system works.

Bottom line... The more moaning and groaning folks do, the more reason for Acura to build an AWD supercar. The design and marketing of the car will need to be 100% focused on SH-AWD in order to repair the damage done to the system's image.

Wizard
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Re: This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-25-2007 14:24
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I don't think RL sales will take off if ASC were to be launched now. And I won't be holding my breath to see people perceive the current RL any differently than they do, just because SH-AWD is also used in ASC.

If Acura can't demonstrate SH-AWD capabilities in lesser cars, something is wrong. Besides, bottom-up engineering has done more harm than good. It would have been slightly different is ASC arrived with SH-AWD before the system was dropped in RL. Besides, having an RL with 350 HP V8 with SH-AWD and sport tuned chassis would probably do more to RL's image than anything else (besides styling).

Varmint
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Re: This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-25-2007 15:30
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Wizard wrote:
I don't think RL sales will take off if ASC were to be launched now. And I won't be holding my breath to see people perceive the current RL any differently...

I concede your point. If Acura released the ASC launched now, it would not have a significant impact on the RL.

Now, just one question. Where on god's green earth did you get the notion that Acura is going to launch the ASC now? Obviously, development of the production version is still years away. The ASC concept was built to highlight the company's future direction, not a car that would be the oldest on the lot by the time ASC rolls out.

Wizard wrote:
Besides, having an RL with 350 HP V8 with SH-AWD and sport tuned chassis would probably do more to RL's image than anything else (besides styling).

Umm... duh.

Got news for you. Having a RWD supercar ain't gonna help the current RL. Super models wearing nothing but $100 bills and signing off on sales receipts - probably not be enough to save the RL's image. Having the Pope bless every RL as it comes off the assembly line ain't gonna do it, either. Maybe... JUST maybe... having the Pope bless the $100 bills as they are applied to the super models, while sitting on the hood of each RL as it rolls off the line... Yeah, that might do it.

What you've got there is a fine argument against Acura building any sort of supercar, not an argument against using SH-AWD.

The other thing you're missing is the fact that several other Acura models use, or are expected to use, SH-AWD. An SH-AWD halo car will not save the current RL, but it may give a boost to a TSX-S or TL-S with AWD. It may give a boost to the next generation RL (assuming they continue the trend). That's what halo cars do.

Wizard
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Re: This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-26-2007 16:53
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Now, just one question. Where on god's green earth did you get the notion that Acura is going to launch the ASC now? Obviously, development of the production version is still years away. The ASC concept was built to highlight the company's future direction, not a car that would be the oldest on the lot by the time ASC rolls out.

I didnít say it will be launched, but IF it were to be launched, it would do nothing to boost RLís sales. For RL to sell, it has to be more competitive by itself. And that is the point Iím trying to make. Acuraís super car needs to represent image of the brand instead of having a focus to promote a part lifted off the bin shared with lesser models. And if that is Acuraís future direction, I donít like it hence the fuss.

Having a RWD supercar ain't gonna help the current RL.

Agreed. I want RL to help itself. I want to see a super car to improve Acuraís brand image. There must be a good reason why weíre going to be watching Acura LMP2 at Le Mans this year. What is the point of this LMP2 when it has got virtually nothing in common with any of the Acuras in the showroom, including the direction adopted for ASC? Is it somehow going to help Acura market a feature?

The other thing you're missing is the fact that several other Acura models use, or are expected to use, SH-AWD.

Iím not opposed to SH-AWD. Iím opposed to the way it is being used.

Varmint
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Re: This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-26-2007 18:07
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Race cars boost the image of the company name.

Halo cars boost the image of actual products. That is why a good halo car shares key technologies with other cars in the product line.

If you become fascinated with a race car, you watch TV. If you become fascinated with a halo car, you go to a dealership. Does that help clear up why they are both racing and building a street legal performance halo?

Wizard
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Re: This Resistance Proves One Thing [View News Item]    (Score: 1, Normal) 01-27-2007 14:10
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So, you think it is better to keep racing efforts and halo cars completely separate from each other? Or, do you think it is better to have halo cars share attributes/technology (whenever possible) with racing efforts AND have the same show up at dealerships.

 
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