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TOV Forums > General Talk > > Re: Honda's Summer of Love

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CB77
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Honda's Summer of Love    (Score: 1, Normal) 05-29-2018 17:45
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1967...THE "SUMMER of LOVE"...and Honda was Feelin' Groovy

In 1967 as everyone was "turning on, tuning in and dropping out" color and pattern was at the forefront in paper advertisements. Honda was quick to pick up on this new swinging psychedelic culture, with their new ad campaign called "Honda Shapes the World of Wheels".

They used mostly the same people "photo-shopped" behind different models. Forget the days of the "Nicest People", now you had to be the "Grooviest" as well.

The shop where I worked had a basket of these "Take a Cycledelic Trip" buttons on the parts counter, free for the taking. My, my...what had come over old stodgy, conservative Honda?
This was the modeling debut for Cheryl Tiegs, who is used in a couple of the ads. Can you spot her?

That summer of '67, I was working as a mechanic in a Honda dealership in Columbia, Mo as my summer job between college semesters. Our shop was about 1/4 mile from I-70. And time-after-time that summer, a guy would pull in on a CL72 or CL77 with his battery totally sulfated from the intense vibration caused by riding one of those bikes at 70 MPH on I-70 for mile-after-mile.

Invariably, these guys were all headed for California, after having heard about the wild goings-on out there during the summer of love. I thought this sounded like a great adventure, and thought about setting my CL77 back up for street use and going with one of them (I had it set up for scrambles racing all that summer).

But I imagine that by the time most of those guys got to about Denver, it was time for another battery.






TonyEX
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Re: Honda's Summer of Love    (Score: 1, Normal) 05-29-2018 18:18
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CB77 wrote:

1967...THE "SUMMER of LOVE"...and Honda was Feelin' Groovy

In 1967 as everyone was "turning on, tuning in and dropping out" color and pattern was at the forefront in paper advertisements. Honda was quick to pick up on this new swinging psychedelic culture, with their new ad campaign called "Honda Shapes the World of Wheels".

They used mostly the same people "photo-shopped" behind different models. Forget the days of the "Nicest People", now you had to be the "Grooviest" as well.

..


IN A GADDA DA VIDA to you too baby!

So, I've become energy conscious, given the high cost of electrons in Calimexistan.

I put LED lights in my Groovy -Baby!- Lava Lamps... they don't work now. Did I break them?




TonyEX
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Re: Honda's Summer of Love    (Score: 1, Normal) 05-29-2018 18:32
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CB77 wrote:

1967...THE "SUMMER of LOVE"...and Honda was Feelin' Groovy



Ah yeah... "Feeling Groovy"... like the time that for two months I thought my Civic's Pioneer car stereo was broken.. only played from the right side. Aw man!

Only to find out one clear (sober) Sunday morning that I had the balance control hard set to right. Oh man! That was sooo uncool.


Friend:

So, Tony, how do you do it?

How can you drive in fog and rain at night on those two lane highways.. You never slow down, never twitch, you just keep driving so suredly, steadily?

Tony:

Well, this is what I do. I aim to miss the pair of oncoming headlights closest to what I think is the middle of the highway. I figure if I miss them by seven or so feet I'll be right on the road.

I make a point of NEVER aiming to miss what I think are the outer pair of lights.

Friend:

BUT TONY! Cars only have ONE pair of headlights.

Tony:

Oh really?

NOTE: Friend never rode with Tony at night again. No matter how good the stereo in Tony's car was ( Pink Floyd... man, Pink Floyd ).


Yeah.. those were really crazy years.






superchg2
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Re: Honda's Summer of Love    (Score: 1, Normal) 05-29-2018 20:25
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Maybe I'm trippin' right now, but what's going on with the feet under the motorcycle, or are those kick stands?
:)




Jovian8
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Re: Honda's Summer of Love    (Score: 1, Normal) 05-29-2018 20:59
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