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TOV Forums > Today's Reading Links > > Re: Acura-when marketing went adrift

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honduh
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Acura-when marketing went adrift    (Score: 1, Normal) 05-26-2018 11:21
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Acura's Ikeda recalls when marketing went adrift

“The brand also needed a voice. Ikeda said a British accent, for example, wouldn't fit with what Acura was trying to do.”

No matter how you say it, what Acura did was still a cock-up.

Nick GravesX
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Re: Acura-when marketing went adrift    (Score: 1, Normal) 05-26-2018 12:41
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honduh wrote:
Nick GravesX
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Re: Acura-when marketing went adrift    (Score: 1, Normal) 05-26-2018 12:46
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Oh fuck...will someone please FTFM?

 
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