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TOV Forums > General Talk > > Re: "Most Researched Vehicle": Honda CR-V

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CB77
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"Most Researched Vehicle": Honda CR-V    (Score: 1, Normal) 01-06-2013 10:24
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(From the HondaWeb)

JAN. 4 - Before customers plunk down money on a new car, they want to make sure they've done their research. What's the best car out there for their particular needs? Well, according to Kelley Blue Book, the redesigned Honda CR-V was No. 1 on the list of the most-researched new vehicles of 2012 on www.kbb.com. This is even more significant with the CR-V having a record-breaking year, selling more units than ever before during 2012. The Honda Civic and the Honda Accord were both also well-positioned in third and fifth place on this list. All three Honda models were the top-sellers last year.

Kelley Blue Book also reported the top five brands with the greatest share of market interest among new-car shoppers. They are:

Toyota - 15.4%
Honda - 13.7%
Ford - 13.5%
Chevrolet - 10.6%
Hyundai - 8.2%

For 2012, Honda moved up one position to the second most-researched brand on KBB.com, increasing 0.5 percent from 2011.

According to KBB, "Regaining the title as the second most-researched brand on KBB.com since it last held the position in 2010, Honda leapfrogged over Ford (which held the No. 2 spot in 2011) driven by the success of the redesigned CR-V and Accord. The redesigned CR-V captured the most attention of KBB.com visitors during 2012, increasing shopper activity and moving the model from No. 4 in 2011 to No. 1 in 2012."


CarPhreakD
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Re: "Most Researched Vehicle": Honda CR-V    (Score: 1, Normal) 01-06-2013 12:18
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Apparently the Ford Escape (and Fusion for that matter) are suffering from low levels of inventory. Or at least that's the excuse I've heard since their December sales actually slid backwards compared to last year.

 
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