[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
A little Prelude tidbit that came from last week's dealer meeting...
More.......................
Acura releases details on upcoming 2025 MDX refresh
More.......................
Acura confirms debut of long-rumored entry-premium CUV for early 2025
More.......................
American Honda reports March and 1st Quarter 2024 sales results
More.......................
Spied on the Street! 2025 Acura MDX Type S
More.......................
Honda releases details on upcoming 2025 Fuel-Cell Plug-in CR-V
More.......................
Honda enables Wireless CarPlay and Android Auto on 10th generation Accords via software upgrade
More.......................
American Honda reports January 2024 sales results
More.......................
Prelude --> Re: Prelude HEV
Join Discussion......
General Talk --> Re: Acura ADX: Confirmed
Join Discussion......
General Talk --> Re: Honda unveils new EV brand
Join Discussion......
General Talk --> Re: Honda Sustaina-C Concept
Join Discussion......
ZDX --> Re: Black ZDX at Honda Welcome Plaza
Join Discussion......
Professional Motorsports --> Re: Alonso Re-signs with Aston Martin and Honda
Join Discussion......
CRX --> Re: 1989 CRX Si on BAT
Join Discussion......
General Talk --> Re: The Tesla Growth Story Is Officially Dead
Join Discussion......
Meets and Events --> Re: ATL HONDATA JAILBREAK DAY/2nd HENNESSY HONDA MEET THIS Saturday April 20, 2022
Join Discussion......
General Talk --> Re: Elon Musk Suggesting the Cybertruck is Bulletproof Is Reckless (and Nothing New)
Join Discussion......
Audio & Electronics --> Re: Any Carplay/Android Auto solutions for 2015 MDX?
Join Discussion......
NSX --> Re: NC1 NSX Turbo Upgrade and KTuner Support
Join Discussion......
Passport --> Re: 2025 Passport
Join Discussion......
Videos --> Re: 25:34 Now playing Sorry. Your Car Will Never Drive You Around.
Join Discussion......
General Talk --> Re: The Old Man's thoughts about Honda's future
Join Discussion......
Jump to:
article details
Author Jeff Palmer
Categories Competing Makes, TOV Road Test
Create Date March 26, 2003 11:50
Last Update May 01, 2004 17:52
Mazda 6 - The Apex of Mazda's Turnaround?
After opening the '90's with a solid portfolio of fresh, stylish, and innovative products (RX-7, Miata, 626/MX-6), Mazda closed out the millenium with somewhat of a whimper. With the exception of the Millenia and the venerable Miata, the lineup remained competent, yet decidedly dull. Fortunately for the automotive enthusiast, this shortlived lull seems to be well on its way through a full recovery, once again led by fresh new product.

Mazdas have historically been associated with fun-to-drive value and practicality. It's unknown why there appears to have been a hiccup in this strategy, though one might direct the blame in the general direction of Ford Motor Company. By upping their investment in Mazda to 33.4% in 1996, Ford took a controlling stake in the company, by Japanese law. It's hard to say whether this was a truly disruptive event, but it could be a convenient excuse. Whatever the case, Mazda's management must have recognized the precarious position of their brand, and they seem to have concluded that they should focus on doing what they do best. The 1999 Protege' was the first step in this direction, but I wouldn't go so far as to call it a revolutionary product for Mazda. It clearly served as a refocusing point. I believe that if we are in fact witnessing the "rebirth" of Mazda, the 6 represents the true essence of the "new" Mazda. This car sets the pace for Mazda in terms of driving dynamics, value, and perhaps most importantly, identity. It will soon be followed by the RX-8, the all-new Miata, and eventually the RX-7, all of which will likely share many styling cues with the handsome 6.

Some people may disagree with my position, reasoning that the Protege' also represents the "new" Mazda. To an extent, I don't dispute that sentiment. My opinion is not intended to discredit the Protege', but the 6 represents such a radical and complete departure from the model it supplants (the 626), I have to consider the 6 to be the apex of Mazda's abrupt turnabout. Furthering my (admittedly lame) metaphor, I would say the Protege' represents the initial turn-in. The next generation Protege' shouldn't be too far down the road, and I expect it to fully feature the new "DNA" as well.

[Next Page]

reader's comments
Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  EXCELLENT Review
KenB 6
  Hatchback for the US?
Hgood1 2
  new RX-7 ?
ebno 10
  More performance tests!!!
StretchSJE 5
  This is a nice idea
NSXman 3
  an excellent unbiased review
Tom Atkian 0
  I Test drove a V6 MT
MASTERNC 4
  Detailed and professional
ns 3
  Thanks for the review
Jeff MGB 0
Jump to:
First Drive: 2023 Acura Integra - Rebirth of an Icon?
Read Article....................
2023 Acura Integra PR Photo Gallery
Read Article....................
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2023 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
30