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Author Jeff Palmer
Categories Press Releases, Accord
Create Date August 21, 2007 00:00
Last Update August 20, 2007 18:41

"Action without philosophy is a lethal weapon; philosophy without action is worthless."Soichiro Honda

To expand on the wisdom of a company founder, part of the Honda customer-focused philosophy – the creation of innovative products that enhance mobility and benefit society – illustrates how the company strives to address important environmental and safety issues as a socially-responsible global citizen.

The 2008 Honda Accord embodies the company's philosophy through its sophisticated fuel-saving technology (Variable Cylinder Management), lower emissions (Partial Zero Emissions Vehicle certification) and application of a pioneering safety technology (Advanced Compatibility Engineering™ body structure). Innovation is further conveyed through an emphasis on expressive and upscale styling, fun-to-drive performance, innovative packaging and – in the spirit of hospitality – the creation of a larger interior.

Honda's dedication to supplying desirable products of the highest quality at reasonable prices is driven by the pride its associates take in the design, manufacture and sale of its entire product line.


Mainstream sedans and coupes represent far more than sensible transportation in today's marketplace, and incredibly, include amenities that can often meet or surpass features on vehicles $20,000 more expensive. With every launch since its 1976 debut, the Honda Accord has lived up to its reputation as a genuine innovator, successively introducing the automotive mainstream to unexpected levels of technology and performance.

While dependability, quality and reliability define every Honda product, that solid base empowers the company to exceed customer expectations by providing styling, performance, safety, refinement and value that few competitors can match across the board. The all-new eighth-generation 2008 Accord is ready to set an entirely new benchmark for the automotive mainstream with the most dramatic styling, the largest passenger space, and the greatest range of technology in the vehicle's 32-year history.

2008 Accord at a Glance

  • Styling embodies a bold, upscale, sophisticated and prestigious design direction.
  • Available as a Sedan (moves from the EPA Midsize just into the EPA Large classification) or Coupe (Compact).
  • Available 3.5-liter i-VTEC V-6 engine with 268 horsepower and 5-speed automatic transmission introduces Honda's next-generation Variable Cylinder Management (VCM) technology for EPA City/Highway fuel economy of 19/29 mpg1 (Sedan).
  • Accord Coupe V-6 with 6-speed manual transmission uses a unique variant of the 3.5-liter V-6 that also produces 268 peak horsepower, but features VTEC for enhanced low- and mid-rpm torque. EPA City/Highway fuel economy is 16/25 mpg1.
  • 2.4-liter i-VTEC 4-cylinder engine is available with 190 horsepower (Coupe LX-S and all EX and EX-L models) or 177 horsepower (sedan LX and LX-P) and EPA City/Highway fuel economy of 21/31 mpg2 (Sedan).
  • Available transmissions are 5-speed manual (4-cylinder only) or 5-speed automatic (all) and 6-speed manual (V-6 Coupe only).
  • Standard safety equipment includes Honda's exclusive Advanced Compatibility Engineering™ (ACE™) body structure, Vehicle Stability Assist (VSA), side-curtain airbags, new dual-chamber front side airbags, active front head restraints and pedestrian safety features.
  • All models and trim levels except the four-cylinder with 5-speed manual transmission and Coupe V-6 with 6-speed manual transmission meet stringent PZEV emissions regulations in regions that adhere to California Air Resources Board (CARB) standards.
  • Premium features (navigation, interface dial, Bluetooth, information display) and overall refinement (solid driving feel) on par with vehicles one and even two classes above the Accord's segment.
  • Overall packaging improvements result in a 0.7-inch lower center of gravity.

The launch of the 2008 Accord represents three notable firsts for Honda in North America and more than 20 notable firsts for the Accord model range.
Honda Firsts
  • Next-generation Variable Cylinder Management*
  • Interface dial controller
  • Dual-chamber driver's and passenger's front side airbags
Accord Firsts
  • Advanced Compatibility Engineering™ (ACE™) body structure
  • 100% application of Vehicle Stability Assist (VSA)
  • Active Noise Cancellation on a non-hybrid application (available)
  • 100% application of 4-wheel disc brakes
  • Active front seat head restraints
  • Largest V-6 (3.5-liter) and most-ever available V-6 horsepower (268 hp*)
  • Most-ever available four-cylinder horsepower in U.S. market (200 hp)
  • Most-ever interior volume (sedan, EPA Large class)
  • First available 18-inch wheels on Accord V-6 Coupe
  • First U.S. market availability of 17-inch wheels on Accord 4-cylinder (available)
  • 100 percent steering wheel audio control application
  • Variable Gear Ratio (VRG) steering
  • Audio system CD/MP3 playback capability
  • First U.S. availability of auxiliary audio input
  • Driver's seat power lumbar support (available)
  • Built-in compass (available)
  • Auto-dimming mirror (available)
  • Audio system subwoofer (available)
  • Flat-blade windshield wipers
  • Radio Data System (RDS)
The 2008 Accord comes to market as the most powerful Honda model ever. It has also grown larger to meet the needs of an audience that values hospitality with "equal" front and rear seating comfort for four adults – while also maintaining or improving its fuel economy, lowering its emissions and building on its reputation as a class leader. From a pure performance standpoint, the Accord's 268-horsepower V-6 engine provides acceleration on par with luxury vehicles from classes outside of the segment.

Dynamically, the Accord engages the driver with a refined and rewarding performance feel, yet ride comfort remains equally impressive for passengers. Furthermore, the level of standard equipment and premium features allow customers to create an environment that matches 21st century expectations. Ultimately, the 2008 Accord adds more emotion and style to the model's smart-to-own foundation in an all-out effort to genuinely deliver on the promise of an "evolution of the best" with one of North America's favorite cars.

The Accord DNA

The Accord has always occupied an extremely important position within Honda and within the automotive marketplace. It is more than just the company's flagship passenger car from engineering and sales standpoints. Reliable, safety-oriented and efficient, the Accord is also the most comprehensive expression of Honda's DNA worldwide. More than anything else, the Honda Accord stands for:

  • Fun-to-Drive – The 2008 Accord model range introduces Honda's most powerful passenger-car engine in North America, and its double-wishbone front suspension provides a solid feel unlike anything in its class.
  • Durability, quality and reliability (DQR) –Year in and year out, the Accord is consistently a high scorer in initial and long-term quality studies.
  • Safety – With Honda's Safety for Everyone initiative, every trim level of the 2008 Accord contains an extensive range of safety technologies, from its Advanced Compatibility Engineering™ (ACE™) body structure to its airbag systems and active front seat head restraints.
  • Value –Strong Honda resale value and low maintenance costs help make the Accord historically smart-to-own in the long run as referenced by leading industry resources.
  • Versatility – With a new interior that is 3.3 cu-ft. larger than before, the Accord Sedan offers more roominess and comfort than ever. The Accord Sedan's expansive interior volume of 120.0 cu-ft. moves it just into the EPA Large Sedan category for 2008.
  • Environmental – Honda has the highest Corporate Average Fuel Economy (CAFE) ratings in America . The 2008 Accord, with two new 4-cylinder engines and two new V-6 versions, is more fuel-efficient . In addition, automatic transmission Accords meets stringent PZEV (Partial Zero Emission Vehicle) standards in states using that standard.

2008 Accord Advancements

As Honda's highest-volume seller in the U.S., by necessity Accord strives to deliver exceptional feature content including outstanding driving qualities, a high level of interior comfort and convenience features, consummate DQR, and the benefits of Honda's Safety for Everyone initiative. By design, the Accord Coupe is free to connect with a select range of customers that place a high value on sporty style and driving excitement. Stylistically as well as dynamically, the Accord Coupe distances itself from the Accord Sedan to satisfy more enthusiastic drivers with a unique set of attributes all its own.

Key Accord Sedan and Coupe Advancements Include:

  • Safety – First Accord to receive Honda's revolutionary ACE™ body structure.
  • Engineering – New features include a lower floor, a dynamic engine mounting system, a lower center of gravity and Variable Gear Ratio (VGR) steering.
  • Quality – Raising the bar on Accord's legendary DQR.
  • Top-of-class power – The most ever for a Honda V-6 and an Accord four-cylinder.
  • Excellent fuel efficiency – The most ever for a conventional Honda V-6.
  • Best emissions performance – First vehicle to offer four-cylinder and V-6 models that both meet PZEV standards.

Additional firsts for Accord Include:

  • First 100% use of four-wheel disc brakes across the entire model range.
  • First use of Vehicle Stability Assist (VSA) on all models.
  • Largest fuel tank (18.5 gallons).
  • First 100% use of steering-wheel audio controls across the entire model range.
  • First Accord to offer a power lumbar support, auto-dimming inside mirror, compass, multi-line display CD/MP3 player, auxiliary-input jack and subwoofer.

Specific Accord Sedan Benchmarks Include:

  • Best in class and largest interior volume in Accord history – now classified as an EPA Large Sedan, Accord Sedan is by definition roomier than any Midsize competitor.
  • First use of Active Noise Control (ANC) in a non-hybrid Accord.
  • First use of 17-inch wheels on four-cylinder Accord.

Specific Accord Coupe Benchmarks Include:

  • Aggressive and emotional new body style.
  • First use of Active Noise Control (ANC) in a non-hybrid Accord.
  • 18-inch wheels and tires – the largest ever offered on a Honda car.

1Based on model year 2005 CAFE average fuel economy ratings and weighted sales for passenger-car and light truck fleets sold in the U.S. by major manufacturers.
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