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Honda discovers it's not so easy getting Generation Y into the Element
 Date: April 28, 2003 12:29
 Submitted by:  Anonymous
 Source: Autoweek article
 Credibility Rating: N/A


A snippet from the article: "The Element's importance to Honda goes beyond the 75,000 U.S. sales it is expected to generate each year. Consumers ages 16 to 25 are not embracing Honda at the same rate as their older siblings or parents did.
The average age of the Element owner so far is a seasoned 41. That's just two years younger than the average Honda buyer."

http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=05111876

Last edited by Tuan on April 28, 2003 14:03

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Date Subject User
04-29-2003 10:58 Gen-Y need RSX at price of Civic Coupe   (Score: 1, Normal) Xtrema
05-02-2003 15:23 Chris_pnoy
04-28-2003 19:18 Gen Y= Under 10k   (Score: 1, Normal) onecrx
04-28-2003 20:05 JMU R1
04-28-2003 20:21
    • LOL   (Score: 1, Normal)
kung
04-28-2003 20:40 KenB
04-28-2003 21:18 dydx
04-28-2003 21:33 dodole
04-28-2003 23:11 notyper
04-29-2003 07:13 JR
04-29-2003 07:38 onecrx
04-29-2003 11:00 civic_cx_92
04-30-2003 21:20 KenB
04-29-2003 11:05 DangerDog
04-29-2003 12:50 Moisted
04-29-2003 17:23 Aikman08
04-29-2003 20:19 TonyEX
04-30-2003 11:34 foyer
05-02-2003 14:35 TonyEX
04-29-2003 14:28 Suomi
04-29-2003 17:22 vtechbrain
04-29-2003 20:12 kiwic
04-30-2003 13:35 vtechbrain
04-30-2003 13:35 vtechbrain
05-02-2003 15:14 Chris_pnoy
04-30-2003 12:41 Looks like crap   (Score: 1, Normal) george
04-30-2003 16:29 zlt
04-30-2003 20:08 sey51
05-01-2003 17:17 zlt
05-02-2003 13:54 sey51
05-01-2003 00:17 Jonavin
05-01-2003 23:12 MWi
04-29-2003 07:08 Dealer markup doesn't help   (Score: 1, Normal) NSXman
04-29-2003 10:54 dydx
04-30-2003 12:05 crv16
04-29-2003 20:25 doughboy
04-30-2003 11:01 foyer
04-30-2003 15:14 civic_cx_92
04-30-2003 23:44 mburne
05-01-2003 15:41 mditty
05-01-2003 20:01 stebo777
05-01-2003 23:55 mburne
04-29-2003 09:40 Gen Y wants Image   (Score: 1, Normal) StretchSJE
04-29-2003 17:36 NealX
05-01-2003 00:21 Jonavin
04-29-2003 10:53 Gen Y wants a used GSR or new Fit Si.   (Score: 1, Normal) TonyEX
04-30-2003 22:02 dodole
04-30-2003 22:00 It might sell in some asian country   (Score: 1, Normal) dodole
04-29-2003 10:34 Gen Y need CRX   (Score: 1, Normal) Wizard
04-30-2003 21:56 dodole
04-30-2003 21:24 Gen Y need a new CRX   (Score: 1, Normal) hellerskelter
04-30-2003 17:42 The demographics don't surpise me   (Score: 1, Normal) gmixdorf
04-30-2003 16:37 If I own a tofu store,   (Score: 1, Normal) DC2
04-30-2003 15:40 Another reason for high average age   (Score: 1, Normal) sey51
04-30-2003 15:42 sey51
04-30-2003 12:31 One good reason why it's not selling...   (Score: 1, Normal) No-Brainer
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