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Honda discovers it's not so easy getting Generation Y into the Element
 Date: April 28, 2003 12:29
 Submitted by:  Anonymous
 Source: Autoweek article
 Credibility Rating: N/A


A snippet from the article: "The Element's importance to Honda goes beyond the 75,000 U.S. sales it is expected to generate each year. Consumers ages 16 to 25 are not embracing Honda at the same rate as their older siblings or parents did.
The average age of the Element owner so far is a seasoned 41. That's just two years younger than the average Honda buyer."

http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=05111876

Last edited by Tuan on April 28, 2003 14:03

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