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Honda discovers it's not so easy getting Generation Y into the Element
 Date: April 28, 2003 12:29
 Submitted by:  Anonymous
 Source: Autoweek article
 Credibility Rating: N/A


A snippet from the article: "The Element's importance to Honda goes beyond the 75,000 U.S. sales it is expected to generate each year. Consumers ages 16 to 25 are not embracing Honda at the same rate as their older siblings or parents did.
The average age of the Element owner so far is a seasoned 41. That's just two years younger than the average Honda buyer."

http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=05111876

Last edited by Tuan on April 28, 2003 14:03

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Date Subject User
04-29-2003 10:58
Gen-Y need RSX at price of Civic Coupe   (Score: 1, Normal)
Xtrema
05-02-2003 15:23
Re: Gen-Y need RSX at price of Civic Coupe   (Score: 1, Normal)
Chris_pnoy
04-28-2003 19:18
Gen Y= Under 10k   (Score: 1, Normal)
onecrx
04-28-2003 20:05
Re: Gen Y= Under 10k   (Score: 1, Normal)
JMU R1
04-28-2003 20:21
LOL   (Score: 1, Normal)
kung
04-28-2003 20:40
Re: Gen Y= Under 10k   (Score: 1, Normal)
KenB
04-28-2003 21:18
Re: Gen Y= Under 10k   (Score: 1, Normal)
dydx
04-28-2003 21:33
Re: Gen Y= Under 10k   (Score: 1, Normal)
dodole
04-28-2003 23:11
Re: Average age significance   (Score: 1, Normal)
notyper
04-29-2003 07:13
Re: Gen Y= Under 10k   (Score: 1, Normal)
JR
04-29-2003 07:38
Re: Gen Y= 4 wheeled boom box   (Score: 1, Normal)
onecrx
04-29-2003 11:00
Re: Gen Y= Under 10k   (Score: 1, Normal)
civic_cx_92
04-30-2003 21:20
Re: Gen Y= Under 10k   (Score: 1, Normal)
KenB
04-29-2003 11:05
nah, the problem is with the fugly look   (Score: 1, Normal)
DangerDog
04-29-2003 12:50
Re: nah, the problem is with the fugly look   (Score: 1, Normal)
Moisted
04-29-2003 17:23
Re: nah, the problem is with the fugly look-Scion coming   (Score: 1, Normal)
Aikman08
04-29-2003 20:19
You guys are too funny :-P   (Score: 1, Normal)
TonyEX
04-30-2003 11:34
Re: You guys are too funny :-P   (Score: 1, Normal)
foyer
05-02-2003 14:35
Re: You guys are too funny :-P   (Score: 1, Normal)
TonyEX
04-29-2003 14:28
Re: Gen Y= Under 10k   (Score: 1, Normal)
Suomi
04-29-2003 17:22
Re: Gen Y= Under 10k   (Score: 1, Normal)
vtechbrain
04-29-2003 20:12
No cheap cars = marketing choice   (Score: 1, Normal)
kiwic
04-30-2003 13:35
Re: No cheap cars = marketing choice   (Score: 1, Normal)
vtechbrain
04-30-2003 13:35
Re: No cheap cars = marketing choice   (Score: 1, Normal)
vtechbrain
05-02-2003 15:14
Re: Gen Y= Under 10k   (Score: 1, Normal)
Chris_pnoy
04-30-2003 12:41
Looks like crap   (Score: 1, Normal)
george
04-30-2003 16:29
Re: Looks like crap   (Score: 1, Normal)
zlt
04-30-2003 20:08
Re: Looks like crap   (Score: 1, Normal)
sey51
05-01-2003 17:17
Re: Looks like crap   (Score: 1, Normal)
zlt
05-02-2003 13:54
Re: Looks like crap   (Score: 1, Normal)
sey51
05-01-2003 00:17
Re: Looks like crap   (Score: 1, Normal)
Jonavin
05-01-2003 23:12
Re: Looks like crap   (Score: 1, Normal)
MWi
04-29-2003 07:08
Dealer markup doesn't help   (Score: 1, Normal)
NSXman
04-29-2003 10:54
Re: Dealer markup doesn't help   (Score: 1, Normal)
dydx
04-30-2003 12:05
Re: Dealer markup - not everywhere   (Score: 1, Normal)
crv16
04-29-2003 20:25
Dealer markup UNACCEPTABLE...   (Score: 1, Normal)
doughboy
04-30-2003 11:01
Re: Dealer markup UNACCEPTABLE...Accord Coupe   (Score: 1, Normal)
foyer
04-30-2003 15:14
Re: Dealer markup UNACCEPTABLE...Accord Coupe   (Score: 1, Normal)
civic_cx_92
04-30-2003 23:44
Re: Dealer markup - Supply and demand and Individual dealer business practices   (Score: 1, Normal)
mburne
05-01-2003 15:41
Mark up on the 6 speed, you've got to be kidding   (Score: 1, Normal)
mditty
05-01-2003 20:01
Re: Dealer markup UNACCEPTABLE...   (Score: 1, Normal)
stebo777
05-01-2003 23:55
Re: Dealer markup UNACCEPTABLE...   (Score: 1, Normal)
mburne
04-29-2003 09:40
Gen Y wants Image   (Score: 1, Normal)
StretchSJE
04-29-2003 17:36
Re: Gen Y wants Image   (Score: 1, Normal)
NealX
05-01-2003 00:21
what Gen X wants   (Score: 1, Normal)
Jonavin
04-29-2003 10:53
Gen Y wants a used GSR or new Fit Si.   (Score: 1, Normal)
TonyEX
04-30-2003 22:02
Re: Gen Y wants a used GSR or new Fit Si.   (Score: 1, Normal)
dodole
04-30-2003 22:00
It might sell in some asian country   (Score: 1, Normal)
dodole
04-29-2003 10:34
Gen Y need CRX   (Score: 1, Normal)
Wizard
04-30-2003 21:56
Re: Gen Y need CRX   (Score: 1, Normal)
dodole
04-30-2003 21:24
Gen Y need a new CRX   (Score: 1, Normal)
hellerskelter
04-30-2003 17:42
The demographics don't surpise me   (Score: 1, Normal)
gmixdorf
04-30-2003 16:37
If I own a tofu store,   (Score: 1, Normal)
DC2
04-30-2003 15:40
Another reason for high average age   (Score: 1, Normal)
sey51
04-30-2003 15:42
Re: Another reason for high average age   (Score: 1, Normal)
sey51
04-30-2003 12:31
One good reason why it's not selling...   (Score: 1, Normal)
No-Brainer
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