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Acura's "Smart Luxury" future is confirmed, and so is a sub-TSX model
 Date: December 15, 2009 11:35
 Submitted by:  JeffX
 Source: Anonymous
 Credibility Rating: 9


As a followup to last week's news item about Acura's rumored adoption of the "Smart Luxury" tagline (and migration away from the previous "Tier 1" target), we have been able to confirm that this course deflection has in fact been communicated to the dealer body.

We can also confirm that Acura has told their dealer body to expect:
  • a new entry-luxury model

  • an "amazing flagship" model

  • a line of hybrid vehicles done "the Acura way".

  • NO rear-wheel-drive or V8-powered vehicles


The key drivers for this change in course are said to include the global economic crisis and upcoming 2016 federal mandates which dictate a fleet average of more than 37mpg for Honda and Acura combined. This figure represents an increase of more than 10mpg over where they currently stand.

We are told that Acura has also promised that the future model lineup will feature more differentiation (in terms of size) between models, though the pipeline's rate of introductions may slow down a bit. Acura has previously stated that the lineup would offer an MMC or FMC every 6 months for the next several years, but now they are saying an MMC or FMC "every year".




Last edited by JeffX on December 15, 2009 12:19

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12-15-2009 18:28 "Smart Luxury" - DEFINE IT   (Score: 1, Normal) gofast182
12-15-2009 19:02 CrystalFiveMT
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12-16-2009 15:59 Lexus HS250h already = "Smart Luxury"   (Score: 1, Normal) NealX
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12-15-2009 20:50 We say again...why have Acura?   (Score: 1, Normal) NSXman
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12-17-2009 02:27 Ito has brought Acura back to it's senses!!   (Score: 1, Normal) Crav4Speed
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12-20-2009 00:21 The new Mule on inside line...   (Score: 1, Normal) TheGripper
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12-15-2009 12:37 Makes sense...   (Score: 1, Normal) zapata
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12-15-2009 20:45 TurkMan71
12-19-2009 05:06 Smart Luxury = All Hybrids?   (Score: 1, Normal) Tastycakes
12-18-2009 21:36 Smart Luxury = No Sport, No Luxury and Inflated Prices   (Score: 1, Normal) cgx
12-15-2009 14:34 Essentially the same thing we have now except more downmarket and Honda like   (Score: 1, Normal) lexusgs
12-15-2009 14:50 CarPhreakD
12-15-2009 15:38 HondaMotorCo007
12-15-2009 16:09 roninsi02
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12-15-2009 19:12 jero
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12-15-2009 18:52 TheGripper
12-15-2009 23:19 HondaMotorCo007
12-16-2009 02:34 NSXforever
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12-16-2009 07:30 Dren
12-16-2009 10:09 ballermd
12-16-2009 10:15 ballermd
12-16-2009 10:27 80honda
12-16-2009 10:57 ballermd
12-16-2009 11:05 ballermd
12-18-2009 15:37 starbai
12-15-2009 21:58 NSXman
12-15-2009 16:30 King77
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12-16-2009 13:08 Colin
12-18-2009 19:33 intune
12-15-2009 23:40 Spearsoft
12-15-2009 22:21 US CSX?   (Score: 1, Normal) VTEC_Inside
12-16-2009 09:38 Cory
12-16-2009 10:06 typer_801
12-16-2009 10:08 duncan
12-17-2009 02:51 vtecrocks
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12-17-2009 00:03 Honda-D
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12-17-2009 02:23 Colin
12-17-2009 13:50 cyisalwayshungry
12-18-2009 10:18 Now if only they wont be so ugly.....   (Score: 1, Normal) rkn
12-18-2009 10:20 rkn
12-15-2009 12:48 They better be careful using "amazing flagship" phrase   (Score: 1, Normal) TR
12-15-2009 12:52 Cory
12-15-2009 12:56 longhorn
12-15-2009 13:26 Nick GravesX
12-15-2009 14:24 02MDX&05TSX
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12-15-2009 14:30 Colin
12-15-2009 15:19 ru4real
12-15-2009 15:24 aznxthuggie
12-16-2009 01:23 owequitit
12-16-2009 02:11 aznxthuggie
12-16-2009 02:32 owequitit
12-16-2009 02:37 NSXforever
12-16-2009 03:33 owequitit
12-16-2009 04:10 VTECRacer
12-16-2009 02:49 aznxthuggie
12-15-2009 17:12 80honda
12-15-2009 17:28 aznxthuggie
12-15-2009 19:46 iNteGRaz92
12-15-2009 17:30 King77
12-15-2009 17:34 80honda
12-16-2009 02:31 King77
12-15-2009 18:17 gofast182
12-15-2009 15:35 TonyEX
12-15-2009 15:50 sennaFAN
12-15-2009 16:06 aznxthuggie
12-15-2009 16:13 dootndo2
12-15-2009 16:57 Varmint
12-15-2009 16:34 King77
12-15-2009 18:23 WCA19
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12-15-2009 19:00 TonyEX
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12-15-2009 19:52 Dren
12-15-2009 19:54 Dren
12-15-2009 21:03 TurkMan71
12-15-2009 22:47 NickDC5
12-18-2009 10:15 blue99si
12-15-2009 23:00 HONDA AFVM
12-16-2009 00:02 MasterOfDaDomain
12-16-2009 00:14 HONDA AFVM
12-16-2009 16:01 ru4real
12-16-2009 02:25 NSXforever
12-16-2009 19:55 HONDA AFVM
12-16-2009 20:29 silverf16
12-16-2009 20:37 Colin
12-16-2009 19:55 There's still hope for Acura...   (Score: 1, Normal) Draph94
12-18-2009 02:45 owequitit
12-16-2009 08:42 So how do we have "Amazing Flagship" & "no V8"???   (Score: 1, Normal) jadkar
12-16-2009 09:40 NickDC5
12-16-2009 09:48 NealX
12-16-2009 10:04 neuronbob
12-18-2009 00:47 GuapoDCole
12-18-2009 01:46 NSXforever
12-16-2009 18:09 Smart luxury = Honda not wanting to substantially invest in Acura.   (Score: 1, Normal) CivicB18
12-16-2009 19:50 lexusgs
12-16-2009 23:13 owequitit
12-17-2009 18:27 CivicB18
12-17-2009 20:00 owequitit
12-17-2009 18:53 M/C and Auto Division Similarities   (Score: 1, Normal) CL77
12-16-2009 17:13 sub-TSX == US CRZ ?   (Score: 1, Normal) chavv
12-17-2009 15:05 iNteGRaz92
12-17-2009 16:08 Tastycakes
12-17-2009 18:21 hondacura
12-16-2009 10:12 Fuel economy is the new performance standard.   (Score: 1, Normal) tifoso1
12-16-2009 11:49 aznxthuggie
12-16-2009 12:19 ipribadi
12-16-2009 12:23 NickDC5
12-16-2009 15:35 Hondarulez
12-16-2009 12:44 tifoso1
12-16-2009 14:29 lexusgs
12-16-2009 15:12 longhorn
12-16-2009 16:38 JeffX
12-17-2009 02:38 owequitit
12-17-2009 12:53 ipribadi
12-17-2009 13:18 Colin
12-17-2009 13:38 owequitit
12-16-2009 16:06 aznxthuggie
12-16-2009 19:43 tifoso1
12-17-2009 01:00 Hondarulez
12-16-2009 18:12 Just drove the 2010 MDX . . . smooth!   (Score: 1, Normal) tifoso1
12-16-2009 18:19 Colin
12-17-2009 12:30 ipribadi
12-17-2009 13:13 80honda
12-17-2009 13:28 Colin
12-16-2009 10:31 How much money was wasted by changing direction?   (Score: 1, Normal) JMU R1
12-16-2009 10:52 tifoso1
12-16-2009 14:06 lexusgs
12-16-2009 18:34 HondaMotorCo007
12-17-2009 00:43 TurkMan71
12-17-2009 02:42 owequitit
12-17-2009 07:12 Dren
12-16-2009 14:26 gogzy
12-17-2009 10:47 Varmint
12-16-2009 21:27 why don't they   (Score: 1, Normal) blueshirts0819
12-15-2009 12:54 TSX Replacement???   (Score: 1, Normal) longhorn
12-15-2009 14:13 danielgr
12-15-2009 15:26 TonyEX
12-15-2009 19:01 ballermd
12-15-2009 19:45 Dren
12-15-2009 21:30 TheGripper
12-16-2009 01:29 2007RC46SP2
12-15-2009 19:55 Colin
12-15-2009 20:22 NickDC5
12-15-2009 20:49 gofast182
12-15-2009 21:05 NickDC5
12-16-2009 08:18 ballermd
12-16-2009 18:28 dominik331
12-16-2009 18:51 Colin
12-15-2009 12:51 Could still hope for a turbo or SH-AWD   (Score: 1, Normal) HONDAxACURA
12-15-2009 14:47 Colin
12-15-2009 23:54 HONDAxACURA
12-15-2009 21:06 Mikeydred
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