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Rumor: Out at Acura: "Tier 1". In: "Smart Luxury"
 Date: December 07, 2009 15:05
 Submitted by:  JeffX
 Source: Anonymous
 Credibility Rating: 6



According to sources, Acura dealers are being told that going forward, Acura will be abandoning the "Tier 1" initiative. The new focus is said to be "Smart Luxury".

  • The dealers have been told that the NSX replacement is no longer in a holding pattern - it's pretty much dead for good.

  • The next RL will be a hybrid, and there is virtually zero chance of seeing a V8.

  • Acura is developing a new V6 series as the J-series has reached its limits

  • Acura is working on a smaller entry level vehicle that will slot in below the TSX, though the timetable is unknown (Editor's note: if it's been planned and approved, then it should join the lineup within 3 years)
  • Acura is currently mum on any diesel plans



TOV Commentary
Following the meetings I attended in October with Honda CEO Takanobu Ito and Executive Vice President Koichi Kondo, none of this information comes as a surprise. In fact, following our Tokyo Q&A session, the only conclusion that one could take from Ito-san's comments was that Acura's previously stated "Tier 1" initiatives were completely incompatible with his plans for Honda going forward, and that they would be changing. Now, with according to this source these changes are beginning to be communicated to the dealer body. It is my understanding that Acura is not planning a press conference for the Detroit Auto Show, so it will be interesting to see how long it takes for them to formulate a message to present to the public.





Last edited by JeffX on December 07, 2009 15:08

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Date Subject User
12-08-2009 04:06 Phase out Plenum & Announce New Front End Style!!!   (Score: 1, Normal) Slawsk
12-08-2009 13:05 longhorn
12-08-2009 13:12 HONDA AFVM
12-09-2009 06:38 Ganplosive
12-13-2009 16:10 HONDA AFVM
12-13-2009 19:19 TonyEX
01-15-2010 18:25 peroxide
12-14-2009 01:37 roninsi02
12-14-2009 11:13 80honda
12-14-2009 17:48 Slawsk
12-15-2009 09:03 80honda
12-14-2009 20:59 jkangmpc
12-10-2009 04:28 rebadged civic   (Score: 1, Normal) onetyme_sam
12-10-2009 05:30 Artemio
12-10-2009 10:18 honda_freak
12-10-2009 14:53 NSXforever
12-10-2009 15:53 Acura4ever
12-10-2009 17:07 longhorn
12-14-2009 20:56 jkangmpc
12-18-2009 15:58 owequitit
12-17-2009 18:45 This is Tier 1 - What Acura should have done   (Score: 1, Normal) Waldo
12-17-2009 18:58 Waldo
12-18-2009 15:55 owequitit
12-08-2009 15:22 When do you think the new V6 will come out?   (Score: 1, Normal) Blue_Sky_surfer
12-08-2009 17:14 NSXforever
12-08-2009 22:02 atomiclightbulb
12-09-2009 02:08 owequitit
12-09-2009 16:28 DIY
12-09-2009 17:12 owequitit
12-09-2009 19:56 DIY
12-09-2009 21:35 atomiclightbulb
12-09-2009 21:51 owequitit
12-09-2009 22:31 Blue_Sky_surfer
12-11-2009 01:17 DIY
12-11-2009 14:58 owequitit
12-14-2009 11:18 80honda
12-07-2009 19:36 Vehicle positioned below TSX   (Score: 1, Normal) CivicB18
12-07-2009 19:48 TSX69
12-07-2009 19:56 sadlerau
12-07-2009 20:33 CivicB18
12-08-2009 06:16 Nick GravesX
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12-08-2009 14:51 Nick GravesX
12-08-2009 20:08 CivicB18
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12-08-2009 03:02 Atomic Frog
12-07-2009 21:55 S600=Dream
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12-08-2009 11:01 JimmyEats
12-08-2009 22:24 Grace141
12-13-2009 20:23 TonyEX
12-13-2009 12:58 Pressure on Honda car prices?   (Score: 1, Normal) TonyEX
12-12-2009 11:27 The Death of Acura. Redux.   (Score: 1, Normal) cgx
12-07-2009 16:49 Least they made a decision...   (Score: 1, Normal) Tastycakes
12-07-2009 17:30 NickDC5
12-07-2009 19:10 Powered by Honda
12-07-2009 19:17 wpaulson
12-07-2009 22:23 S600=Dream
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12-08-2009 03:38 chuchurocket
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12-08-2009 08:20 S600=Dream
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12-08-2009 11:20 jero
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12-09-2009 06:27 Ganplosive
12-09-2009 09:30 80honda
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12-09-2009 12:04 linty
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12-08-2009 14:34 lexusgs
12-08-2009 13:39 duncan
12-08-2009 13:54 S600=Dream
12-08-2009 14:36 Nick GravesX
12-08-2009 15:08 80honda
12-08-2009 15:09 80honda
12-09-2009 12:25 linty
12-10-2009 09:46 honda_freak
12-09-2009 06:56 FAL
12-07-2009 18:21 RL Hybrid..............   (Score: 1, Normal) HONDA AFVM
12-07-2009 18:24 TSX69
12-07-2009 19:03 HONDA AFVM
12-07-2009 19:15 JeffX
12-07-2009 19:38 HONDA AFVM
12-08-2009 09:15 TCWatkins
12-08-2009 11:31 jero
12-08-2009 13:15 HONDA AFVM
12-09-2009 22:38 Blue_Sky_surfer
12-07-2009 19:42 CivicB18
12-07-2009 19:43 TSX69
12-07-2009 20:17 sadlerau
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12-07-2009 21:57 neuronbob
12-07-2009 22:19 Ganplosive
12-07-2009 22:30 neuronbob
12-09-2009 11:28 sighs....   (Score: 1, Normal) starbai
12-09-2009 22:55 atomiclightbulb
12-10-2009 10:22 honda_freak
12-08-2009 09:34 The correct title should be Acura on a lifeline   (Score: 1, Normal) 6SPDTL
12-08-2009 12:51 80honda
12-08-2009 18:26 6SPDTL
12-08-2009 18:46 NSXforever
12-08-2009 20:52 6SPDTL
12-08-2009 22:37 tifoso1
12-09-2009 23:32 AK
12-10-2009 10:15 honda_freak
12-09-2009 06:50 ALMS   (Score: 1, Normal) Ganplosive
12-07-2009 17:20 When will see the first product?   (Score: 1, Normal) longhorn
12-07-2009 23:52 Spearsoft
12-07-2009 23:56 Blue_Sky_surfer
12-08-2009 08:08 TR
12-09-2009 06:44 Ganplosive
12-07-2009 15:35 Value Proposition of New Sonata a Factor   (Score: 1, Normal) voyageur
12-07-2009 15:57 80honda
12-07-2009 17:05 voyageur
12-07-2009 17:41 Varmint
12-07-2009 17:52 98EX4cyl
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12-08-2009 13:15 Grace141
12-08-2009 21:45 solphoenix
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12-07-2009 15:40 Any hope for a fun car?   (Score: 1, Normal) NickDC5
12-07-2009 15:50 lexusgs
12-07-2009 15:56 80honda
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12-07-2009 18:43 gofast182
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12-08-2009 23:47 amagbanua
12-08-2009 18:14 Smart!?   (Score: 1, Normal) osaze
12-07-2009 17:07 Wait and see...   (Score: 1, Normal) Varmint
12-07-2009 17:15 NickDC5
12-07-2009 17:28 ciwai08
12-07-2009 17:29 NickDC5
12-07-2009 17:57 longhorn
12-07-2009 18:39 TSX69
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12-07-2009 21:51 S600=Dream
12-07-2009 22:05 Ganplosive
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12-07-2009 22:40 Ganplosive
12-08-2009 08:29 S600=Dream
12-08-2009 09:03 jbkingjr
12-08-2009 11:42 jero
12-08-2009 12:47 80honda
12-08-2009 13:10 bluefz22
12-08-2009 13:45 S600=Dream
12-08-2009 08:49 danielgr
12-07-2009 22:16 TSX69
12-07-2009 18:36 gofast182
12-07-2009 19:41 NickDC5
12-07-2009 21:58 Ganplosive
12-07-2009 22:03 S600=Dream
12-07-2009 22:57 owequitit
12-07-2009 23:42 Spearsoft
12-08-2009 08:03 Use paper!   (Score: 1, Normal) TurkMan71
12-07-2009 19:07 So does that mean the T1 grill cna go?   (Score: 1, Normal) Powered by Honda
12-08-2009 07:26 TurkMan71
12-07-2009 15:17 I have no problem with this.   (Score: 1, Normal) Honda-D
12-07-2009 15:24 revvin
12-07-2009 16:10 lexusgs
12-07-2009 16:20 NickDC5
12-07-2009 16:19 J_Dubb
12-07-2009 18:44 atomiclightbulb
12-07-2009 19:00 gofast182
12-07-2009 19:54 Trip
12-07-2009 22:29 S600=Dream
12-08-2009 06:42 Nick GravesX
12-07-2009 20:34 ...can't wait to see "smart luxury pricing"   (Score: 1, Normal) Draph94
12-07-2009 15:49 Like i said, Tier 1 is done.   (Score: 1, Normal) aznxthuggie
12-07-2009 19:17 DevilMayCry
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