[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Radical New Honda Civic Type R Prototype Debuts in Paris
More.......................
New Euro-Inspired 2017 Honda Civic Hatchback Arrives from Across the Pond
More.......................
BREAKING: Pricing for 2017 Civic 5-door, on sale 9/26/16
More.......................
2.4 and 1.5T CRVs confirmed in memo to dealers
More.......................
Honda releases more info about 2017 Civic 5-door
More.......................
Official photos and early ride impressions of 2017 5-door Civic coming from European media
More.......................
Honda to unveil Civic hatchback at Paris Motor Show 2016
More.......................
SPIED ON THE STREET! 2017 Honda CR-V!!
More.......................
Civic --> Re: Hatchback In New Sonic Gray Pearl - Dealership Photos
Join Discussion......
NSX --> Re: Video: NSX lap Mazda Raceway Laguna Seca
Join Discussion......
Civic --> Re: Hatchback Online configurator not working for me
Join Discussion......
Professional Motorsports --> Re: Honda Dpi and NSX Le Mans???
Join Discussion......
Professional Motorsports --> Re: F1 - 2016 Malaysian Grand Prix
Join Discussion......
Amateur Racing & Driving --> Re: New Race Motor
Join Discussion......
Type R --> Re: 10th Gen CTR Prototype
Join Discussion......
TLX --> Re: TLX-S
Join Discussion......
Today's Reading Links --> Re: Cadillac is running in circles: Is it a luxury brand or a car company or...?
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
Audio & Electronics --> Re: TonyEX- I need your stereo advice
Join Discussion......
General Talk --> Re: Bad News for German Leases?
Join Discussion......
Accord --> Re: 2015 Accord CVT- reverse while driving?
Join Discussion......
Repair and Maintenance --> Re: Valve Seals
Join Discussion......
Civic --> Re: Hatch photos Canadadian site
Join Discussion......
Automotive News: Acura to shift focus towards fuel efficiency, Honda may stretch product cycles
 Date: August 17, 2009 11:31
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified


Mark Rechtin of Automotive News has two stories concerning Honda today. John Watts is (once again) a central figure in these stories.

In the first story, Rechtin reports that Honda is looking at the possibility of stretching certain model cycles and quotes an analyst who says that the Accord would be a good possible candidate for an extended cycle, but it would be unlikely to see this happening to the Civic.

Several months ago, we reported on tips we had received from anonymous sources claiming that the next generation Civic's introduction could be delayed by anywhere from 6 months to a year. Since then there have been several sources contradicting these claims, however. After reading the article at Automotive News, it's not really clear which direction Honda is really headed with this, as John Watts seems to make a number of arguments against the idea.

Link: Honda may stretch U.S. product cycles to cut global costs (subscription req'd)

The second story concerns Acura and how they are said to be shifting their focus away from performance and more towards fuel efficiency. John Watts mentions that the upcoming 2016 CAFE standards are proving to be very difficult to meet (side note: Honda was one of the few automakers who supported the very stringent standards), and that they see a much stronger (luxury) consumer focus on fuel efficiency when the market emerges from the current recession.

Link: Acura says it's putting fuel economy ahead of performance (subscription req'd)

Last edited by JeffX on August 17, 2009 11:34

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Bring back the RSX-Type-S for Fuel Savings
garmiguel 3
  Acura - Lost w/o Any Idea of Direction
jaje 35
  Starting to get used to it by now from Acura
NickDC5 49
  Want fuel efficiency? Give us back the Integra/RSX!
98EX4cyl 43
  Why has nobody complained about stretched product cycles?
owequitit 14
  Product Cycle Extensions
The_SiGuy 0
  Schizo Acura
arrow15 10
  How will they boost MPG?
TR 55
  Acura supports 2016 standards
NSXman 7
  WTF is the problem BOYS?
HONDA AFVM 43
  The German Provision to EPA rules, or how BMW may get away with murder
TonyEX 10
  Fulfill every enthusiasts dream huh?
Ganplosive 1
  What has changed?
VTECRacer 14
  Contradiction?
Ganplosive 11
  Bring on the Hy...
Spearsoft 4
  CAFE 2016
cyisalwayshungry 3
  Not surprise that this is recession driven
vtecrocks 1
  MPG for Acura....?
blue99si 1
TOV Photo Gallery: Paris Motor Show
Read Article....................
2017 Honda Accord Hybrid Photo Gallery
Read Article....................
TOV Video: 2017 Honda Ridgeline ride along
Read Article....................
2017 Honda Ridgeline PR Photo Gallery
Read Article....................
First Drive: 2017 Acura NSX(!)
Read Article....................
2017 Acura NSX PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2015 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy