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Autocar says Honda continues to slash development
 Date: January 06, 2009 12:30
 Submitted by:  JeffX
 Source: Autocar via Autobloggreen by way of 'jemmsoft' in our forums
 Credibility Rating: Not Specified


As if last month's announcements of the shelving of the Honda F1 program and next generation super sports car development weren't bad enough, today Autocar has taken on the role of "Debby Downer".

Some choice morsels:
"...Among the casualties of Honda’s rethink are a range of rear-wheel-drive cars to be sold under the Acura brand, a proposed V8 engine, a successor to the Honda S2000 and a convertible based on the forthcoming Honda CR-Z coupé."

Ugh.

"...Not only has it lost the NSX successor — due to be branded as an Acura but killed off last month — but the programme to develop new rear-drive cars aimed specifically at the BMW 3, 5 and 7-series has also been canned."

OUCH!

"...Honda is now concentrating on building more hybrids and a new small city car. It aims to build 500,000 hybrids by 2012, including the new Honda Insight and the world’s first hybrid supermini, a petrol-electric Honda Jazz due next year. It should be capable of 80mpg and emit just 90g/km of CO2."


If anybody's looking for me later, I'm off for a nap in my S2000. But first maybe I'll close the garage doors and fire up the engine to stay warm.

In all seriousness, if these rumors are in fact true, it spells disaster for the re-invention of Acura as a brand. Tier 1? Dead. The "Honda enthusiast" is quickly becoming an endangered species. Honda must have the opinion that the recession is going to get MUCH worse or they're not at all interested in having something appealing when the world finally emerges from the financial crisis.

Last edited by JeffX on January 06, 2009 12:41

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Subject Thread Originator Replies Last Post
  Just how big will the market for RWD be in 3 years?
Frodo01 7
  Me, I would wait a while
WongKN 12
  It's Official, I'm Off To BMW
civicdrivr 26
  Who is going to buy hybrids??
tigersabre 21
  Side Note - BMW
Potenza 13
  Acura and ALMS
CivicB18 1
  Honda is sticking to its roots
Dren 34
  Exactly the right thing to do
6SPDTL 42
  You're over-reacting to gossip
hondacura 2
  Honda = Japanese Buick
z-zero 6
  Moved on to BMW a couple of years ago
Bedford530i 10
  Can we all now agree that Acura should just be killed?
Cj 92
  Interesting problem for the TL,TSX and Accord
Longhorn3 6
  660 OR BETTER.....!
HONDA AFVM 9
  A plan for Acura
bbelding 34
  Isn't there already a Japanese brand of boring reliable cars... Toyota?
FAL 0
  The CR-Z or next Si better be one HELL of a car...
jbkingjr 19
  Is Honda giving up on its current customers?
blue99si 9
  WHAT ABOUT THE ACCORD WAGON/CROSSOVER??
HONDA AFVM 7
  if they cancel the 6mt sh-awd TL...
HappaSaiyan 3
  And what about enthusiasts?
King77 0
  WTH........!!!!
saudi @honda.fan 0
  How often is future product speculation accurate?
kirk 19
  too many sheep here... baaaaaahhhhh
seabbott 5
  Was it too late to abort the "X6" crossover?
Tyson 4
  Being blown WAAAAY out of proportion!
CivicB18 1
  Honda, are you listening?
Power1Pete 0
  Switching sides
dampflok 4
  RL next?
mlody 3
  Neither news nor disheartening
Potenza 3
  As much as I love new models...
ceric 3
  Don't kill my S3000!!!! PLEASEEEEEEEEEE
AznSupastar 1
  I feel the same way
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