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Koichi Kondo to Automotive News: Next Ridgeline will focus more on fuel efficiency
 Date: October 15, 2008 15:29
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified



In a small blurb in this week's issue (October 13, 2008) of Automotive News, Honda Executive VP Koichi Kondo is quoted as saying that development on the next generation Ridgeline will place a greater emphasis upon fuel economy, saying about the Ridgeline "It's a very nice concept, a very nice car. But the sales aren't so successful."

The Ridgeline has struggled to meet Honda's initial targets of 50000 annual units, and through September of this year, sales are off by 17.9% from 2007's figures. According to the story in Automotive News, Kondo thinks that the Ridgeline is functionally very competitive, but a tangible advantage in terms of fuel economy will help it stand out further from its competition. The current EPA numbers of 15mpg city and 20mpg don't exactly live up to the V6-only, unibody framed Ridgeline's original promise of a fuel economy advantage over other trucks.

Supposedly, Honda is considering "extending the lineup under the Ridgeline badge", though enlarging the Ridgeline is reportedly not an option.

The Ridgeline debuted in early 2005 as a 2006 model and received a minor refresh for the 2009 model year.

TOV Commentary: Given Honda's general focus on fuel efficiency, the Ridgeline isn't the only light-truck in Honda's lineup that needs improvement. The Odyssey and Pilot are both pretty thirsty, and in our own real world experience, the benefits of VCM seem to be limited to travel on roads that are dead level.


Last edited by JeffX on October 15, 2008 15:42

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Subject Thread Originator Replies Last Post
  Hondas are Thirsty?
mchester 0
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RayChuang 8
  I have yet to see ONE Ridgeline with any cargo
civicw 9
  Honda losing ground
techman41973 1
  What's really needed: the return of the Japanese mini-truck
SoichirosHeroes 16
  HANDS DOWN THE BEST TRUCK EVER!
HONDA AFVM 10
  Dead-Level Roads....
cbondhonda 3
  More fuel efficency and better towing capacity
tigger 2
  Toyota A-Bat
enemy 0
  Maybe...
Jonniedee 0
  Only-by-the-look is not enough
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