Date: September 03, 2008 14:12
Honda Press Release
09/03/2008 - TORRANCE, Calif. -
American Honda Motor Co., Inc., posted August total vehicle sales of 146,855, a decline of 7.3 percent compared to record-setting August 2007 results. Year-to-date sales of 1,083,957 represent a 1.2 percent increase on a daily-selling-rate basis* compared to last year.
Honda Division posted August sales of 131,766, a decline of 7.1 percent versus August 2007. Honda models showing increased sales included the all-new Pilot, up 18.6 percent to 11,276; Civic, up 5.3 percent to 30,052; the Civic Hybrid, up 47.7 percent to 3,105.
"Meeting the demand for fuel-efficient vehicles remains a priority," said Dick Colliver, executive vice president of sales for American Honda. "In addition to the Civic and Civic Hybrid, the sales increase of the all-new Pilot shows that fuel-efficient technologies such as our variable cylinder management system are being well-received in Honda's light truck segment."
Honda total car sales decreased by 4.9 percent to 78,674. Honda light truck sales saw a decrease of 10.3 percent to 53,092.
The Acura Division posted sales of 15,089, a decrease of 8.2 percent compared to August 2007. The MDX was Acura's top-selling model, posting 5,180 units while sales of the TL sedan increased 0.2 percent to 5,000.
*The daily selling rate is calculated with 27 days for August 2008 and 27 days for August 2007. The year-to-date daily selling rate is calculated with 206 days for 2008 and 205 days for 2007. All percentages reflect the daily selling rate.
Last edited by JeffX on
September 03, 2008 14:13