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Acura Design Studio Opens; Will Lead to Creation of Future Acura Vehicles
 Date: May 24, 2007 15:10
 Submitted by:  RyanDL
 Source: Acura Press Release
 Credibility Rating: Not Specified


New California Facility Designed as “Green Building”

TORRANCE, Calif., May 24, 2007 – The new $15 million Acura Design Studio officially opened its doors today, assuming a key role in the development of new concepts and designs that will lead directly to future Acura products. With state-of-the-art design technologies and a work layout focused on improving collaboration, the new design studio represents the next step in the advance of the Acura brand.

Designed to achieve a high level of energy efficiency, the studio also is expected to be certified as a Leadership in Energy and Environmental Design (LEED) building by the U.S. Green Building Council (USGBC). A number of measures were adopted in the design and construction of the studio, with the goal of achieving LEED gold certification.

“This Acura Design Studio will help conceive and design the future of Acura,” said Toshihiko Nonaka, president of Honda R&D Americas (HRA). “Our goal here is to create emotional designs that create a strong and distinct image for Acura products.”

A number of Acura models, including the Acura MDX luxury sport utility vehicle and Acura TL luxury performance sedan, have been designed, developed and engineered by HRA. Moving Acura design activities into a state-of-the-art independent studio provides a more clear focus to advance the unique character of the Acura brand.

“The effort to distinguish Acura in the marketplace begins with design,” said Dick Colliver, executive vice president of American Honda Motor Co., Inc. and the Acura Division. “The Acura Design Studio will be critical in our efforts to deliver products at the right times and ahead of the competition.”

Key technologies in the Acura Design Studio include a computer-generated virtual simulator that enables design stylists to display virtual vehicles in a one-to-one ratio. Other features in the facility design include the parallel arrangement of the interior
and exterior design areas on the styling floor to better enable collaboration of designers involved in a new vehicle.

As the latest expansion of HRA product design and development capabilities in North America, the Acura Design Studio joins the Honda Design Studio in Torrance, Calif. and the Advanced Design Studio in Pasadena, Calif. to further HRA’s existing Los Angeles Center for research and design.

A celebratory groundbreaking for the Acura Design Studio was conducted March 27, 2006, marking the 20th anniversary of the creation of the Acura brand. Acura was the world’s first Japanese luxury nameplate and the first Japanese luxury automaker to design, develop and manufacturer its vehicles in North America. Today, nearly two-thirds of all Acura vehicles sold in America are researched, designed, developed and assembled exclusively in North America.

In the effort to achieve a Gold rating by the USGBC, the Acura Design Studio includes many energy-saving attributes such as an Energy Star reflective roof to reduce heat gain and lower air conditioning requirements; reclaimed water used for landscaping; and an intelligent lighting system that makes greater use of natural light. Honda has other LEED gold certified facilities in Gresham, Oregon and Raymond, Ohio.

HRA began its operations in California in 1976 with local market research activities and has steadily grown its capabilities over the past 30 years to include all aspects of new vehicle design and development.

With the addition of the Acura Design Studio, the company operates 13 major R&D facilities in North America with more than 1,200 designers, engineers and support personnel engaged in the development of automobiles, motorcycles and power equipment products for North America and global markets. HRA’s major centers include the Los Angeles Center (Torrance, CA) responsible for market research, concept development and styling design; the Ohio Center (Raymond, OH) responsible for complete product development, testing and support of North American supplier development; and two dynamic test facilities in California and Ohio; and the North Carolina Center (Swepsonville, NC) responsible for power equipment R&D.






Last edited by RyanDL on May 24, 2007 15:57

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Date Subject User
06-13-2007 14:27
Soccer Field?   (Score: 1, Normal)
atomicbombpinoy
05-30-2007 13:15
wow, what a disappointing building   (Score: 1, Normal)
racy lude
06-10-2007 14:50
Re: wow, what a disappointing building   (Score: 1, Normal)
HONDA_99
06-10-2007 17:21
Re: wow, what a disappointing building   (Score: 1, Normal)
Powered by Honda
05-24-2007 20:09
The designg of the next TL   (Score: 1, Normal)
osaze
05-25-2007 05:09
Re: The designg of the next TL   (Score: 1, Normal)
Hutchins
05-25-2007 05:22
Re: The designg of the next TL   (Score: 1, Normal)
Nick GravesX
05-25-2007 09:56
Re: The designg of the next TL   (Score: 1, Normal)
shingles
05-25-2007 11:13
Re: The designg of the next TL   (Score: 1, Normal)
JeffX
05-25-2007 12:26
Re: The designg of the next TL   (Score: 1, Normal)
Honda-D
05-25-2007 13:08
Re: The designg of the next TL   (Score: 1, Normal)
giancarlo51
05-25-2007 13:23
Re: The designg of the next TL   (Score: 1, Normal)
TeggyBoi
05-29-2007 12:40
TL more Art Deco style?   (Score: 1, Normal)
Honda Fan
05-25-2007 01:50
internship?   (Score: 1, Normal)
TeggyBoi
05-25-2007 08:37
Re: internship?   (Score: 1, Normal)
CarPhreakD
05-25-2007 11:29
Re: internship?   (Score: 1, Normal)
TeggyBoi
05-25-2007 13:59
Re: internship?   (Score: 1, Normal)
cksi1372
05-29-2007 07:17
Re: internship?   (Score: 1, Normal)
Troy1077
05-24-2007 17:15
what's that concept car behind nsx?   (Score: 1, Normal)
bisayan24
05-24-2007 17:37
Re: what's that concept car behind nsx?   (Score: 1, Normal)
RyanDL
05-24-2007 17:48
Re: what's that concept car behind nsx?   (Score: 1, Normal)
revvin
05-24-2007 17:59
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Colin
05-24-2007 19:37
Re: what's that concept car behind nsx?   (Score: 1, Normal)
dydx
05-24-2007 19:59
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Colin
05-25-2007 05:04
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Nick GravesX
05-25-2007 12:10
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Honda-D
05-26-2007 18:59
Re: what's that concept car behind nsx?   (Score: 1, Normal)
TonyEX
05-27-2007 13:39
Re: what's that concept car behind nsx?   (Score: 1, Normal)
OzsRSXS
05-27-2007 23:53
Re: what's that concept car behind nsx?   (Score: 1, Normal)
TonyEX
05-28-2007 00:24
Re: what's that concept car behind nsx?   (Score: 1, Normal)
CarPhreakD
05-28-2007 20:30
Re: what's that concept car behind nsx?   (Score: 1, Normal)
OzsRSXS
05-28-2007 23:38
Re: what's that concept car behind nsx?   (Score: 1, Normal)
05accordCoupe
05-28-2007 14:06
Re: what's that concept car behind nsx?   (Score: 1, Normal)
FMKorg
05-25-2007 11:01
Re: what's that concept car behind nsx?   (Score: 1, Normal)
hondacura
05-25-2007 12:10
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Paulie
05-25-2007 12:11
Re: what's that concept car behind nsx?   (Score: 1, Normal)
Paulie
05-25-2007 13:28
Re: what's that concept car behind nsx?   (Score: 1, Normal)
TeggyBoi
05-25-2007 13:30
Re: what's that concept car behind nsx?   (Score: 1, Normal)
TeggyBoi
05-24-2007 21:26
ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Powered by Honda
05-25-2007 00:08
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
96civicEX
05-25-2007 05:27
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Nick GravesX
05-25-2007 14:09
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
80honda
05-25-2007 18:14
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Powered by Honda
05-27-2007 03:53
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Powered by Honda
05-28-2007 09:35
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Acuradrian
05-28-2007 14:11
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
gtan
05-28-2007 16:44
Re: ZOMG ACURA CL CONCEPT!!!`   (Score: 1, Normal)
Powered by Honda
05-25-2007 04:03
So is it too late for the TSX?   (Score: 1, Normal)
MrRogers
05-25-2007 05:06
Re: So is it too late for the TSX?   (Score: 1, Normal)
Nick GravesX
05-25-2007 12:08
Re: So is it too late for the TSX?   (Score: 1, Normal)
Honda-D
05-25-2007 12:59
Re: So is it too late for the TSX?   (Score: 1, Normal)
n8dog1982
05-25-2007 20:41
Re: So is it too late for the TSX?   (Score: 1, Normal)
fasthonda
05-27-2007 07:09
Re: So is it too late for the TSX?   (Score: 1, Normal)
JMU R1
05-27-2007 22:11
Re: So is it too late for the TSX?   (Score: 1, Normal)
Colin
05-28-2007 02:37
Re: So is it too late for the TSX?   (Score: 1, Normal)
VTECaddict
05-25-2007 20:29
Who will be the designers?   (Score: 1, Normal)
fasthonda
05-26-2007 19:32
Re: Who will be the designers?   (Score: 1, Normal)
FinalVibes
05-24-2007 17:10
Awesome Employee Parking Lot   (Score: 1, Normal)
dynatos
05-24-2007 17:11
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
Honda-D
05-24-2007 19:49
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
blackstripe77
05-24-2007 21:46
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
eneka
05-24-2007 22:14
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
cksi1372
05-25-2007 13:52
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
Jonavin
05-25-2007 14:37
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
corey415
05-25-2007 17:09
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
DevilMayCry
05-25-2007 18:10
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
aruka
05-25-2007 18:38
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
CarPhreakD
05-25-2007 16:36
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
VTEC_Inside
05-26-2007 10:56
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
TonyEX
05-26-2007 14:11
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
siegen
05-26-2007 15:11
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
CarPhreakD
05-26-2007 18:57
Re: Awesome Employee Parking Lot   (Score: 1, Normal)
TonyEX
05-24-2007 21:58
Just a thought.....   (Score: 1, Normal)
05accordCoupe
05-24-2007 22:19
Re: Just a thought.....   (Score: 1, Normal)
n8dog82
05-25-2007 05:30
Re: Just a thought.....   (Score: 1, Normal)
Nick GravesX
05-26-2007 03:21
Re: Just a thought.....   (Score: 1, Normal)
revvin
05-24-2007 22:56
Re: Just a thought.....   (Score: 1, Normal)
shingles
05-25-2007 20:19
Where is the RL?   (Score: 1, Normal)
HONDA AFVM
05-24-2007 17:47
All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
revvin
05-24-2007 21:00
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
revvin
05-25-2007 04:01
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
MrRogers
05-25-2007 05:24
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
Nick GravesX
05-25-2007 08:53
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
Prox Enmity
05-25-2007 09:50
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
revvin
05-25-2007 11:15
Re: All cars that would've sold better if they were manufactured with little changes n/m   (Score: 1, Normal)
DevilMayCry
05-25-2007 00:00
Not a moment too soon!!   (Score: 1, Normal)
Silverarrowz
05-25-2007 08:50
Re: But will it lead to creation of Future Acura Management?   (Score: 1, Normal)
Frogger
05-24-2007 17:58
ASCC looks....   (Score: 1, Normal)
n8dog1982
05-24-2007 18:05
Re: ASCC looks....   (Score: 1, Normal)
Colin
05-24-2007 18:16
Re: ASCC looks....   (Score: 1, Normal)
revvin
05-24-2007 18:36
Re: ASCC looks....   (Score: 1, Normal)
n8dog1982
05-24-2007 19:52
Re: ASCC looks....   (Score: 1, Normal)
Colin
05-24-2007 19:59
Re: ASCC looks....   (Score: 1, Normal)
sadlerau1
05-24-2007 21:52
Re: ASCC looks....   (Score: 1, Normal)
Colin
05-25-2007 00:02
Re: ASCC looks....   (Score: 1, Normal)
Silverarrowz
05-25-2007 00:13
Re: ASCC looks....   (Score: 1, Normal)
96civicEX
05-25-2007 01:10
Re: ASCC looks....   (Score: 1, Normal)
Colin
05-25-2007 05:10
Re: ASCC looks....   (Score: 1, Normal)
Nick GravesX
05-24-2007 18:08
Re: ASCC looks....   (Score: 1, Normal)
RyanDL
05-24-2007 16:49
Nice!   (Score: 1, Normal)
CarPhreakD
05-24-2007 17:05
Re: Nice!   (Score: 1, Normal)
05accordCoupe
05-24-2007 17:06
Re: Nice!   (Score: 1, Normal)
dynatos
05-24-2007 17:14
Re: Nice!   (Score: 1, Normal)
Honda-D
05-24-2007 17:18
Re: Nice!   (Score: 1, Normal)
05accordCoupe
05-24-2007 20:01
Re: Nice!   (Score: 1, Normal)
blackstripe77
05-24-2007 18:38
I wish I could go inside   (Score: 1, Normal)
HONDAxACURA
05-24-2007 20:00
Re: I wish I could go inside   (Score: 1, Normal)
cat in the baby
05-24-2007 18:12
So much space...   (Score: 1, Normal)
dynatos
05-24-2007 18:41
Re: So much space...   (Score: 1, Normal)
giancarlo51
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