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Automotive News Quotes President of HRA, Suggests Acura's Ready for V8s
 Date: December 11, 2006 11:55
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified


In a story released early this morning on Automotive News' website (you'll need a subscription to read it), several cherry picked quotes are attributed to Hirohide Ikeno, President of Honda R&D Americas, Inc. (HRA). The general indication is that Acura executives are (finally) considering extending their drivetrain family beyond the realm of 4-cylinders and V-6s and specifically mentions a V-8 as a clear possibility (V-10s are already a certainty). Mr. Ikeno was quoted as saying that it's important for Acura to have larger engines available, and that he's "pushing for it". Mr. Ikeno was also said to have indicated that Acura would be dropping some hints of "its new direction" at the Detroit show, with no further elaboration.

The author of the article spoke to Mr. Ikeno last week "during a reception for the opening of Honda's advanced design studio in Pasadena, Calif." If by "reception" they mean "open bar", then there were probably more than a few interesting gems slipped into casual conversation that evening.

Despite the fact that the article reads a little bit like a campaign ad or a movie poster ("...Hilarious!!!..." "...uplifting..." "...trustworthy."), and there seems to be a lot of stitching together of thoughts, we think that the story is legit.

Now I'll offer a little bit of TOV perspective. While we were at the LA Auto Show a few weeks ago, we spoke to a good number of Acura and Honda folks and when we asked the Acura people about what sort of stuff to expect from Acura at the Detroit show, the responses were anything but consistent. One person we asked (who may or may not be involved in the NSX project) told us that there'd be "nothing much, really", while others responded that we would see "really cool stuff. You'll definitely want to be there."

In the past, anybody and everybody associated with Acura or Honda would quickly dismiss and shun any talk about motors with cylinder counts greater than 6, and punctuate their responses with reminders that V-8s were unnecessary and inefficient. Ask the same sort of questions today and the nature of the response is completely different. The air of denial has all but vanished at Acura today - the response to the ages old "You guys really need a V8" comment is now generally a subtle nod of agreement, perhaps coupled to a muted "yeah, I know...". As if to say "we know, we're working on it. Now let's talk about what we have now." Takeo Fukui's V-10 announcement several years back probably helped matters along, but for a while even after that some of the Acura folks still acted as if that announcement was never made.

Will we see a V8 offered in an Acura soon? It depends on what you mean by soon, but frankly it wouldn't surprise us to see it happening in the next 3 years or so. And let's face it - Acura may not be able to afford to wait much longer than that. Let's hope for more clues between now and the Detroit Auto Show.

Last edited by JeffX on February 01, 2008 10:04

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Date Subject User
12-11-2006 15:49 How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal) Kn1ves
12-11-2006 18:59 aznstuart
12-11-2006 21:44 Pseudomaniac
12-11-2006 22:16 CivicB18
12-11-2006 22:21 JeffX
12-11-2006 23:09 notyper
12-11-2006 23:15 NAfan
12-12-2006 05:02 Nick GravesX
12-12-2006 09:10 roninsi02
12-13-2006 05:36 Nick GravesX
12-13-2006 12:36 Professor Gascan
12-13-2006 13:03 Pseudomaniac
12-13-2006 13:21 Nick GravesX
12-13-2006 14:12 Professor Gascan
12-13-2006 15:02 RyanDL
12-15-2006 10:56 Pseudomaniac
12-12-2006 16:23 siegen
12-12-2006 19:48 Pseudomaniac
12-12-2006 21:22 notyper
12-13-2006 05:43 Nick GravesX
12-13-2006 12:32 Wizard
12-13-2006 13:26 Nick GravesX
12-13-2006 07:54 Pseudomaniac
12-13-2006 10:40 JeffX
12-16-2006 21:55 HondaTypeR
12-18-2006 12:28 JeffX
12-12-2006 09:09 V8 + Ridgeline = sales increase   (Score: 1, Normal) 80honda
12-12-2006 16:54 CivicB18
12-13-2006 05:51 Nick GravesX
12-13-2006 06:29 SoupedUpMonkey
12-13-2006 07:09 Nick GravesX
12-14-2006 03:20 Bankston_Honda
12-14-2006 11:08 Senfen
12-14-2006 13:03 Potenza
12-17-2006 19:20 circuitsports
12-11-2006 12:37 MMC V-8 for RL??   (Score: 1, Normal) Mike Freitas
12-11-2006 13:00 dohc89
12-11-2006 13:26 siegen
12-11-2006 13:31 JeffX
12-11-2006 13:46 VTECRacer
12-11-2006 13:54 Varmint
12-11-2006 18:46 dontcare
12-11-2006 22:51 dirk311
12-11-2006 23:37 HONDA AFVM
12-11-2006 14:47 the insider
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12-11-2006 16:10 Wizard
12-11-2006 23:55 HONDA AFVM
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12-11-2006 23:51 KC88
12-12-2006 13:16 wanga
12-12-2006 00:06 voodoobru
12-12-2006 01:32 Wizard
12-12-2006 05:00 jero
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12-12-2006 12:00 6SPDTL
12-12-2006 13:46 JeffX
12-12-2006 17:18 6SPDTL
12-12-2006 14:32 Colin
12-13-2006 11:16 voodoobru
12-13-2006 18:07 enemy
12-14-2006 16:41 6SPDTL
12-15-2006 17:28 SpoiledMan
12-12-2006 17:57 I'm not sure if this is a good idea.   (Score: 1, Normal) RayChuang
12-12-2006 19:14 Jcc35
12-12-2006 19:19 civclovr
12-12-2006 23:12 shingles
12-13-2006 12:44 Professor Gascan
12-13-2006 13:17 the insider
12-13-2006 19:44 mk23666
12-14-2006 03:26 Bankston_Honda
12-14-2006 10:07 roninsi02
12-14-2006 12:44 Wizard
12-14-2006 11:20 HONDA AFVM
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12-14-2006 16:12 HONDA AFVM
12-14-2006 16:44 Wizard
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12-14-2006 20:39 Wizard
12-15-2006 11:02 HONDA AFVM
12-14-2006 12:24 RayChuang
12-12-2006 08:24 Honda V8 = NASCAR here we come!   (Score: 1, Normal) rvittori
12-12-2006 08:59 HONDA AFVM
12-12-2006 12:30 jgalvan1
12-12-2006 16:50 CivicB18
12-12-2006 19:32 Potenza
12-12-2006 19:44 mike w
12-13-2006 16:36 97accordSE
12-13-2006 13:04 Pseudomaniac
12-14-2006 06:50 Muyo
12-14-2006 09:35 jfrolang
12-15-2006 10:54 Pseudomaniac
12-11-2006 14:22 Larger SUV?   (Score: 1, Normal) HONDA AFVM
12-11-2006 14:29 JeffX
12-11-2006 18:57 aznstuart
12-11-2006 23:26 HONDA AFVM
12-12-2006 11:55 hondacura
12-12-2006 14:11 98EX4cyl
12-13-2006 17:01 HONDA AFVM
12-14-2006 21:56 papapoly
12-15-2006 10:54 HONDA AFVM
12-12-2006 17:08 rumors of V8s every couple months for several years   (Score: 1, Normal) outersquare
12-13-2006 15:58 VTECRacer
12-12-2006 14:53 W7, W10s, W9, twin V4s,   (Score: 1, Normal) TonyEX
12-12-2006 19:00 TonyEX
12-13-2006 05:48 Nick GravesX
12-13-2006 11:17 TonyEX
12-13-2006 11:40 voodoobru
12-13-2006 12:27 TonyEX
12-11-2006 13:15 V-8 makes sense   (Score: 1, Normal) techline
12-11-2006 14:49 the insider
12-11-2006 15:54 techline
12-11-2006 22:38 stuman
12-12-2006 19:54 anime_man24
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12-12-2006 09:10 2 questions on this...   (Score: 1, Normal) HJV1
12-12-2006 11:47 hondacura
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12-11-2006 12:32 Only Acura?   (Score: 1, Normal) whip
12-11-2006 12:48 lindy
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12-12-2006 01:36 Pretty funny   (Score: 1, Normal) The_SiGuy
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