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Automotive News Quotes President of HRA, Suggests Acura's Ready for V8s
 Date: December 11, 2006 11:55
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified


In a story released early this morning on Automotive News' website (you'll need a subscription to read it), several cherry picked quotes are attributed to Hirohide Ikeno, President of Honda R&D Americas, Inc. (HRA). The general indication is that Acura executives are (finally) considering extending their drivetrain family beyond the realm of 4-cylinders and V-6s and specifically mentions a V-8 as a clear possibility (V-10s are already a certainty). Mr. Ikeno was quoted as saying that it's important for Acura to have larger engines available, and that he's "pushing for it". Mr. Ikeno was also said to have indicated that Acura would be dropping some hints of "its new direction" at the Detroit show, with no further elaboration.

The author of the article spoke to Mr. Ikeno last week "during a reception for the opening of Honda's advanced design studio in Pasadena, Calif." If by "reception" they mean "open bar", then there were probably more than a few interesting gems slipped into casual conversation that evening.

Despite the fact that the article reads a little bit like a campaign ad or a movie poster ("...Hilarious!!!..." "...uplifting..." "...trustworthy."), and there seems to be a lot of stitching together of thoughts, we think that the story is legit.

Now I'll offer a little bit of TOV perspective. While we were at the LA Auto Show a few weeks ago, we spoke to a good number of Acura and Honda folks and when we asked the Acura people about what sort of stuff to expect from Acura at the Detroit show, the responses were anything but consistent. One person we asked (who may or may not be involved in the NSX project) told us that there'd be "nothing much, really", while others responded that we would see "really cool stuff. You'll definitely want to be there."

In the past, anybody and everybody associated with Acura or Honda would quickly dismiss and shun any talk about motors with cylinder counts greater than 6, and punctuate their responses with reminders that V-8s were unnecessary and inefficient. Ask the same sort of questions today and the nature of the response is completely different. The air of denial has all but vanished at Acura today - the response to the ages old "You guys really need a V8" comment is now generally a subtle nod of agreement, perhaps coupled to a muted "yeah, I know...". As if to say "we know, we're working on it. Now let's talk about what we have now." Takeo Fukui's V-10 announcement several years back probably helped matters along, but for a while even after that some of the Acura folks still acted as if that announcement was never made.

Will we see a V8 offered in an Acura soon? It depends on what you mean by soon, but frankly it wouldn't surprise us to see it happening in the next 3 years or so. And let's face it - Acura may not be able to afford to wait much longer than that. Let's hope for more clues between now and the Detroit Auto Show.

Last edited by JeffX on February 01, 2008 10:04

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Date Subject User
12-11-2006 15:49
How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Kn1ves
12-11-2006 18:59
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
aznstuart
12-11-2006 21:44
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Pseudomaniac
12-11-2006 22:16
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
CivicB18
12-11-2006 22:21
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
JeffX
12-11-2006 23:09
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
notyper
12-11-2006 23:15
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
NAfan
12-12-2006 05:02
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Nick GravesX
12-12-2006 09:10
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
roninsi02
12-13-2006 05:36
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Nick GravesX
12-13-2006 12:36
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Professor Gascan
12-13-2006 13:03
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Pseudomaniac
12-13-2006 13:21
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Nick GravesX
12-13-2006 14:12
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Professor Gascan
12-13-2006 15:02
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
RyanDL
12-15-2006 10:56
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Pseudomaniac
12-12-2006 16:23
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
siegen
12-12-2006 19:48
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Pseudomaniac
12-12-2006 21:22
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
notyper
12-13-2006 05:43
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Nick GravesX
12-13-2006 12:32
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Wizard
12-13-2006 13:26
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Nick GravesX
12-13-2006 07:54
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
Pseudomaniac
12-13-2006 10:40
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
JeffX
12-16-2006 21:55
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
HondaTypeR
12-18-2006 12:28
Re: How would a V8 + FWD biased SHAWD work?   (Score: 1, Normal)
JeffX
12-12-2006 09:09
V8 + Ridgeline = sales increase   (Score: 1, Normal)
80honda
12-12-2006 16:54
Re: V8 + Ridgeline = sales increase (make that a diesel)   (Score: 1, Normal)
CivicB18
12-13-2006 05:51
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
Nick GravesX
12-13-2006 06:29
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
SoupedUpMonkey
12-13-2006 07:09
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
Nick GravesX
12-14-2006 03:20
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
Bankston_Honda
12-14-2006 11:08
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
Senfen
12-14-2006 13:03
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
Potenza
12-17-2006 19:20
Re: V8 + Ridgeline = sales increase   (Score: 1, Normal)
circuitsports
12-11-2006 12:37
MMC V-8 for RL??   (Score: 1, Normal)
Mike Freitas
12-11-2006 13:00
Re: MMC V-8 for RL??   (Score: 1, Normal)
dohc89
12-11-2006 13:26
Re: MMC V-8 for RL??   (Score: 1, Normal)
siegen
12-11-2006 13:31
Re: MMC V-8 for RL??   (Score: 1, Normal)
JeffX
12-11-2006 13:46
Re: MMC V-8 for RL??   (Score: 1, Normal)
VTECRacer
12-11-2006 13:54
Re: MMC V-8 for RL??   (Score: 1, Normal)
Varmint
12-11-2006 18:46
Re: MMC V-8 for RL??   (Score: 1, Normal)
dontcare
12-11-2006 22:51
Re: MMC V-8 for RL??   (Score: 1, Normal)
dirk311
12-11-2006 23:37
Re: MMC V-8 for RL??   (Score: 1, Normal)
HONDA AFVM
12-11-2006 14:47
Re: MMC V-8 for RL??   (Score: 1, Normal)
the insider
12-11-2006 15:17
Re: MMC V-8 for RL??   (Score: 1, Normal)
RyanDL
12-11-2006 16:10
Re: MMC V-8 for RL??   (Score: 1, Normal)
Wizard
12-11-2006 23:55
Re: MMC V-8 for RL??   (Score: 1, Normal)
HONDA AFVM
12-11-2006 23:48
Re: MMC V-8 for RL??   (Score: 1, Normal)
HONDA AFVM
12-11-2006 23:51
Re: MMC V-8 for RL??   (Score: 1, Normal)
KC88
12-12-2006 13:16
Re: MMC V-8 for RL??   (Score: 1, Normal)
wanga
12-12-2006 00:06
Re: MMC V-8 for RL??   (Score: 1, Normal)
voodoobru
12-12-2006 01:32
Re: MMC V-8 for RL??   (Score: 1, Normal)
Wizard
12-12-2006 05:00
Re: MMC V-8 for RL??   (Score: 1, Normal)
jero
12-12-2006 14:14
Re: MMC V-8 for RL??   (Score: 1, Normal)
NAfan
12-12-2006 12:00
Re: MMC V-8 for RL??   (Score: 1, Normal)
6SPDTL
12-12-2006 13:46
Re: MMC V-8 for RL??   (Score: 1, Normal)
JeffX
12-12-2006 17:18
Re: MMC V-8 for RL??   (Score: 1, Normal)
6SPDTL
12-12-2006 14:32
Re: MMC V-8 for RL??   (Score: 1, Normal)
Colin
12-13-2006 11:16
Re: MMC V-8 for RL??   (Score: 1, Normal)
voodoobru
12-13-2006 18:07
Re: MMC V-8 for RL??   (Score: 1, Normal)
enemy
12-14-2006 16:41
Re: MMC V-8 for RL??   (Score: 1, Normal)
6SPDTL
12-15-2006 17:28
Re: MMC V-8 for RL??   (Score: 1, Normal)
SpoiledMan
12-12-2006 17:57
I'm not sure if this is a good idea.   (Score: 1, Normal)
RayChuang
12-12-2006 19:14
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Jcc35
12-12-2006 19:19
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
civclovr
12-12-2006 23:12
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
shingles
12-13-2006 12:44
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Professor Gascan
12-13-2006 13:17
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
the insider
12-13-2006 19:44
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
mk23666
12-14-2006 03:26
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Bankston_Honda
12-14-2006 10:07
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
roninsi02
12-14-2006 12:44
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Wizard
12-14-2006 11:20
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
HONDA AFVM
12-14-2006 12:58
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Potenza
12-14-2006 16:12
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
HONDA AFVM
12-14-2006 16:44
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Wizard
12-14-2006 19:52
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
HONDA AFVM
12-14-2006 20:39
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
Wizard
12-15-2006 11:02
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
HONDA AFVM
12-14-2006 12:24
Re: I'm not sure if this is a good idea.   (Score: 1, Normal)
RayChuang
12-12-2006 08:24
Honda V8 = NASCAR here we come!   (Score: 1, Normal)
rvittori
12-12-2006 08:59
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
HONDA AFVM
12-12-2006 12:30
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
jgalvan1
12-12-2006 16:50
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
CivicB18
12-12-2006 19:32
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
Potenza
12-12-2006 19:44
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
mike w
12-13-2006 16:36
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
97accordSE
12-13-2006 13:04
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
Pseudomaniac
12-14-2006 06:50
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
Muyo
12-14-2006 09:35
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
jfrolang
12-15-2006 10:54
Re: Honda V8 = NASCAR here we come!   (Score: 1, Normal)
Pseudomaniac
12-11-2006 14:22
Larger SUV?   (Score: 1, Normal)
HONDA AFVM
12-11-2006 14:29
Re: Larger SUV?   (Score: 1, Normal)
JeffX
12-11-2006 18:57
Re: Larger SUV?   (Score: 1, Normal)
aznstuart
12-11-2006 23:26
Re: Larger SUV?   (Score: 1, Normal)
HONDA AFVM
12-12-2006 11:55
Re: Larger SUV?   (Score: 1, Normal)
hondacura
12-12-2006 14:11
Re: Larger SUV?   (Score: 1, Normal)
98EX4cyl
12-13-2006 17:01
Re: Larger SUV?   (Score: 1, Normal)
HONDA AFVM
12-14-2006 21:56
Re: Larger SUV?   (Score: 1, Normal)
papapoly
12-15-2006 10:54
Re: Larger SUV?   (Score: 1, Normal)
HONDA AFVM
12-12-2006 17:08
rumors of V8s every couple months for several years   (Score: 1, Normal)
outersquare
12-13-2006 15:58
Re: rumors of V8s every couple months for several years   (Score: 1, Normal)
VTECRacer
12-12-2006 14:53
W7, W10s, W9, twin V4s,   (Score: 1, Normal)
TonyEX
12-12-2006 19:00
Re: W7, W10s, W9, twin V4s,   (Score: 1, Normal)
TonyEX
12-13-2006 05:48
Re: W7, W10s, W9, twin V4s,   (Score: 1, Normal)
Nick GravesX
12-13-2006 11:17
Re: W7, W10s, W9, twin V4s, Boxers..... SUVs, CUVs, Opulance!   (Score: 1, Normal)
TonyEX
12-13-2006 11:40
Re: W7, W10s, W9, twin V4s, Boxers..... SUVs, CUVs, Opulance!   (Score: 1, Normal)
voodoobru
12-13-2006 12:27
Re: W7, W10s, W9, twin V4s, Boxers..... SUVs, CUVs, Opulance!   (Score: 1, Normal)
TonyEX
12-11-2006 13:15
V-8 makes sense   (Score: 1, Normal)
techline
12-11-2006 14:49
Re: V-8 makes sense   (Score: 1, Normal)
the insider
12-11-2006 15:54
Re: V-8 makes sense   (Score: 1, Normal)
techline
12-11-2006 22:38
Re: V-8 makes sense   (Score: 1, Normal)
stuman
12-12-2006 19:54
Re: V-8 makes sense   (Score: 1, Normal)
anime_man24
12-11-2006 17:58
Re: V-8 makes sense   (Score: 1, Normal)
Potenza
12-12-2006 09:10
2 questions on this...   (Score: 1, Normal)
HJV1
12-12-2006 11:47
Re: 2 questions on this...   (Score: 1, Normal)
hondacura
12-12-2006 12:39
Re: 2 questions on this...   (Score: 1, Normal)
HJV1
12-11-2006 12:32
Only Acura?   (Score: 1, Normal)
whip
12-11-2006 12:48
Re: Only Acura?   (Score: 1, Normal)
lindy
12-11-2006 16:12
Re: Only Acura?   (Score: 1, Normal)
kiwikungfu
12-11-2006 17:54
Re: Only Acura?   (Score: 1, Normal)
Potenza
12-11-2006 19:05
Re: Only Acura?   (Score: 1, Normal)
aznstuart
12-12-2006 09:17
Re: Only Acura?   (Score: 1, Normal)
fasthonda
12-12-2006 10:37
Re: Only Acura?   (Score: 1, Normal)
Wizard
12-12-2006 11:18
Re: Only Acura?   (Score: 1, Normal)
DevilMayCry
12-11-2006 16:23
Re: Only Acura?   (Score: 1, Normal)
VinceThe1
12-12-2006 01:36
Pretty funny   (Score: 1, Normal)
The_SiGuy
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