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Automotive News Quotes President of HRA, Suggests Acura's Ready for V8s
 Date: December 11, 2006 11:55
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified


In a story released early this morning on Automotive News' website (you'll need a subscription to read it), several cherry picked quotes are attributed to Hirohide Ikeno, President of Honda R&D Americas, Inc. (HRA). The general indication is that Acura executives are (finally) considering extending their drivetrain family beyond the realm of 4-cylinders and V-6s and specifically mentions a V-8 as a clear possibility (V-10s are already a certainty). Mr. Ikeno was quoted as saying that it's important for Acura to have larger engines available, and that he's "pushing for it". Mr. Ikeno was also said to have indicated that Acura would be dropping some hints of "its new direction" at the Detroit show, with no further elaboration.

The author of the article spoke to Mr. Ikeno last week "during a reception for the opening of Honda's advanced design studio in Pasadena, Calif." If by "reception" they mean "open bar", then there were probably more than a few interesting gems slipped into casual conversation that evening.

Despite the fact that the article reads a little bit like a campaign ad or a movie poster ("...Hilarious!!!..." "...uplifting..." "...trustworthy."), and there seems to be a lot of stitching together of thoughts, we think that the story is legit.

Now I'll offer a little bit of TOV perspective. While we were at the LA Auto Show a few weeks ago, we spoke to a good number of Acura and Honda folks and when we asked the Acura people about what sort of stuff to expect from Acura at the Detroit show, the responses were anything but consistent. One person we asked (who may or may not be involved in the NSX project) told us that there'd be "nothing much, really", while others responded that we would see "really cool stuff. You'll definitely want to be there."

In the past, anybody and everybody associated with Acura or Honda would quickly dismiss and shun any talk about motors with cylinder counts greater than 6, and punctuate their responses with reminders that V-8s were unnecessary and inefficient. Ask the same sort of questions today and the nature of the response is completely different. The air of denial has all but vanished at Acura today - the response to the ages old "You guys really need a V8" comment is now generally a subtle nod of agreement, perhaps coupled to a muted "yeah, I know...". As if to say "we know, we're working on it. Now let's talk about what we have now." Takeo Fukui's V-10 announcement several years back probably helped matters along, but for a while even after that some of the Acura folks still acted as if that announcement was never made.

Will we see a V8 offered in an Acura soon? It depends on what you mean by soon, but frankly it wouldn't surprise us to see it happening in the next 3 years or so. And let's face it - Acura may not be able to afford to wait much longer than that. Let's hope for more clues between now and the Detroit Auto Show.

Last edited by JeffX on February 01, 2008 10:04

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Subject Thread Originator Replies Last Post
  How would a V8 + FWD biased SHAWD work?
Kn1ves 25
  V8 + Ridgeline = sales increase
80honda 8
  MMC V-8 for RL??
Mike Freitas 27
  I'm not sure if this is a good idea.
RayChuang 17
  Honda V8 = NASCAR here we come!
rvittori 10
  Larger SUV?
HONDA AFVM 8
  rumors of V8s every couple months for several years
outersquare 1
  W7, W10s, W9, twin V4s,
TonyEX 5
  V-8 makes sense
techline 5
  2 questions on this...
HJV1 2
  Only Acura?
whip 8
  Pretty funny
The_SiGuy 0
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