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Don't call them 'Dude': Honda tells dealers no hard sell on Element
 Date: December 08, 2002 17:44
 Submitted by:  Bendio
 Source: AutoWeek
 Credibility Rating: N/A


From the Article :

"Honda is worried that early-20-somethings may pass Honda over for something more trendy and be lost to the brand forever. So it will try to persuade all of its salespeople to act differently when an Element buyer walks in the door. "

"In a J.D. Power's Sales Satisfaction Index this year, Honda dealerships scored below the industry average in providing a pleasing experience for auto shoppers. To handle Gen Y shoppers, Honda wants its salespeople to give them space, be respectful and avoid the hard sell."

More at the link:

http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=00363950

Last edited by Tuan on December 09, 2002 00:25

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Date Subject User
12-09-2002 13:19 The Hard Sell.....   (Score: 1, Normal) TonyEX
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