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Honda to Launch Ridgeline Ad Campaign with 2005 Super Bowl Spot
 Date: November 30, 2004 11:41
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: N/A


Automotive News is reporting that Honda will be debuting the Ridgeline's television advertising campaign during the 2005 Super Bowl, which will feature Donovan McNabb's Philadelphia Eagles squaring up against Tom Brady and the New England Patriots (yes, that's right, you heard it here first!).

Honda is said to have purchased 2 30-second spots during the game. Honda won't comment on how much they paid for the spots, but the average cost for each 30-second spot is said be around $2.4M.

The full article can be read here, if you're a subscriber to Automotive News:
http://www.autonews.com/article.cms?articleId=50803
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Subject Thread Originator Replies Last Post
  News of Honda's significant ad spending
civic_cx_92 7
  Better not be...
vtecascendency 5
  Go Patriots and RedSox
uhhhh 0
  Must Be Coming in Jan-Feb
yogib1 0
  Why Celebs?
Honda-D 5
  This must be a first for Honda!
RSX 1
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