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Honda to Launch Ridgeline Ad Campaign with 2005 Super Bowl Spot
 Date: November 30, 2004 11:41
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: N/A


Automotive News is reporting that Honda will be debuting the Ridgeline's television advertising campaign during the 2005 Super Bowl, which will feature Donovan McNabb's Philadelphia Eagles squaring up against Tom Brady and the New England Patriots (yes, that's right, you heard it here first!).

Honda is said to have purchased 2 30-second spots during the game. Honda won't comment on how much they paid for the spots, but the average cost for each 30-second spot is said be around $2.4M.

The full article can be read here, if you're a subscriber to Automotive News:
http://www.autonews.com/article.cms?articleId=50803
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Date Subject User
11-30-2004 12:29
News of Honda's significant ad spending   (Score: 1, Normal)
civic_cx_92
11-30-2004 13:41
Re: News of Honda's significant ad spending   (Score: 1, Normal)
JeffX
12-01-2004 07:23
Re: News of Honda's significant ad spending   (Score: 1, Normal)
hondaknight
12-01-2004 16:29
Re: News of Honda's significant ad spending   (Score: 1, Normal)
scbackpacker
01-24-2005 10:53
Re: News of Honda's significant ad spending   (Score: 1, Normal)
civic_cx_92
11-30-2004 14:55
Re: News of Honda's significant ad spending   (Score: 1, Normal)
TonyEX
12-01-2004 06:43
Re: Steelers - Eagles - AMEN   (Score: 1, Normal)
Sean
12-01-2004 17:18
Re: News of Honda's significant ad spending   (Score: 1, Normal)
revvin
11-30-2004 13:12
Better not be...   (Score: 1, Normal)
vtecascendency
11-30-2004 23:47
Re: Better not be...   (Score: 1, Normal)
TraXtaR614
12-02-2004 23:01
Re: Better not be...   (Score: 1, Normal)
uhhhh
12-02-2004 23:06
Commercial idea   (Score: 1, Normal)
NSXman
12-02-2004 23:31
Re: Commercial idea   (Score: 1, Normal)
TraXtaR614
12-03-2004 14:57
I've seen better   (Score: 1, Normal)
yogib1
12-02-2004 22:58
Go Patriots and RedSox   (Score: 1, Normal)
uhhhh
12-01-2004 20:20
Must Be Coming in Jan-Feb   (Score: 1, Normal)
yogib1
11-30-2004 16:41
Why Celebs?   (Score: 1, Normal)
Honda-D
11-30-2004 17:29
Re: Why Celebs?   (Score: 1, Normal)
NealX
11-30-2004 18:06
Re: Why Celebs?   (Score: 1, Normal)
JeffX
11-30-2004 21:11
Re: Why Celebs?   (Score: 1, Normal)
IntegraDC5R
12-01-2004 11:12
Re: Why Celebs?   (Score: 1, Normal)
FNJ
12-01-2004 16:20
Re: Why Celebs?   (Score: 1, Normal)
Brutus
11-30-2004 12:00
This must be a first for Honda!   (Score: 1, Normal)
RSX
11-30-2004 13:28
Last year they promoted the Pilot   (Score: 1, Normal)
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