Civic Leads Honda Division to Record February Results
Torrance, Calif. 03/02/2004 -- Boosted by record February sales for Honda Civic and Pilot, as well as Acura MDX and TL, American Honda posted all-time best results for total vehicle and light truck sales in February along with record February sales for both Honda and Acura Divisions, according to figures released today by American Honda Motor Co., Inc.

American Honda posted record February sales of 105,779 cars and light trucks, up 7.1 percent from last year, while year-to-date sales rose 1.7 percent to 195,952. Led by double-digit gains for the Civic and TL, American Honda total February car sales rose 7.8 percent over year-ago results to 64,938. American Honda also recorded best-ever February light truck sales of 40,841 units, up 5.9 percent for the month on record sales of the Honda Pilot and Acura MDX, along with robust sales of the Honda CR-V.

"Even with gas prices steadily rising, vehicles sales are still growing strong. Consumers are looking for highly fuel-efficient alternatives and Honda's lineup fits the bill with top of the class fuel economy in practically every segment we compete," said Dick Colliver, executive vice president of American Honda.
Honda Division posted best-ever February total vehicle sales of 90,624 units, up 3.6 percent over last year, and record total light truck sales of 35,912, up 5.4 percent for the month. The all-time best February performance for Honda Division was led by record February sales of Civic and Pilot, along with strong demand for CR-V. Sales of the Civic were up 16.7 percent to 27,331, breaking the previous February record of 24,747 set in 2000. Pilot also set a new February record with sales up 25.8 percent to 9,479 for the month.

Acura Division February records include total vehicle sales of 15,155 up 33.8 percent from last February and up 9.8 percent from the previous record of 13,677 set in February 2001. Other Acura records include MDX sales of 4,929 and the all-new redesigned TL, with sales of 6,274, surpassing the previous record of 5,878 from 2001.

Last edited by JeffX on March 04, 2004 11:05