[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Japanese Vezel MMC hints at styling updates for coming 2019 HR-V refresh
More.......................
American Honda Reports January Sales Results
More.......................
2018 MDX gets the updated ODMD 2.0 user interface from the 2018 TLX
More.......................
Hondata releasing FlashPro for Civic Type R on March 30th!
More.......................
First impressions and some background info on the 2019 Acura RDX Prototype
More.......................
2019 Acura RDX Prototype Debuts with Evocative Styling, Higher Performance, New Tech and Luxury Appo
More.......................
Live from Detroit! 2019 Acura RDX Reveal
More.......................
Honda releases more information on the 2019 Insight
More.......................
Videos --> Re: 2018 Honda Accord Sport - (Zack) One Take
Join Discussion......
General Talk --> Re: Car&Driver 2018 BMW M5 Review
Join Discussion......
Today's Reading Links --> Re: HondaJet overtakes Cessna as top-selling small business jet in 2017
Join Discussion......
Today's Reading Links --> Re: How BIG is HONDA?
Join Discussion......
Professional Motorsports --> Re: 2018 Honda F1 PU
Join Discussion......
Professional Motorsports --> Re: 2018 F1 Car Launches
Join Discussion......
Today's Reading Links --> Re: Volvo V60 Sexy
Join Discussion......
Today's Reading Links --> Re: 2018 Jaguar F-Type Coupe 2.0T test
Join Discussion......
TLX --> Re: New 2018 TLX 2.4 Tech
Join Discussion......
Clarity --> Re: Video: my in-car impressions of the 2018 Clarity PHEV with Javier Mota
Join Discussion......
Today's Reading Links --> Re: Hyundai Kona EV - a tale of two headlines
Join Discussion......
General Talk --> Re: Acura RLX Launches Back At Home As The Updated Honda Legend
Join Discussion......
Today's Reading Links --> Re: New comprehensive cradle-to-grave LCA study and economic assessment of LDV GHG reductions
Join Discussion......
Ridgeline - General Talk --> Road Trip, at last!
Join Discussion......
Ridgeline - General Talk --> Re: Ridgeline MMC Desired Changes
Join Discussion......
Forbes Commentary on why Acura Trails the Competition
 Date: February 23, 2004 13:21
 Submitted by:  JeffX
 Source: Forbes.com
 Credibility Rating: N/A


'NSXNV' sent the following link to me this morning:
http://www.forbes.com/2004/02/23/cx_dl_0223feat.html
This is an editorial by Dan Lienert entitled "Why Acura Isn't Keeping Up"

Resembling many of the discussions found here in the TOV's news section and discussion forums, the story attempts to explain why Acura's currently "struggling" to keep up with its rivals. To illustrate its point, the piece enumerates several reasons for Acura's identity crisis, including: "Acura's weaknesses are an unexciting image fueled by boring designs, a limited range of vehicles and an underperforming dealer network."

If I can offer my own opinion here, I only partially agree with this particular statement. It's a bit unfair to call Acura's current designs "boring", and I believe the sentence's second point is almost entirely responsible for the third point. I agree that Acura's limited range of vehicles is probably hurting it to some extent, but this is exactly what's leading to "underperforming" dealers - fewer models means fewer sales and less profits per dealership. By not addressing as many segments of the market as their competitors, Acura's not going to be attracting as many shoppers. Plain and simple. This has been a shortcoming of Honda and Acura for a while - they do a great job addressing and capturing young buyers, but when young buyers mature and graduate into ever higher tax brackets, the mostly mainstream offerings from Acura and Honda lose their appeal.

Later in the piece, several questions are posed, with the following series catching my eye: "From a performance standpoint, why are there no eight- or ten-cylinder Acuras? Why is the NSX, which has a volume in the 200s, the only Acura with rear-wheel drive?" This question is ages old by now, and for a while the answer seemed relatively simple: Acura wasn't interested in playing in that space. Now with a new CEO (Takeo Fukui) driving HMC, the possibility exists for some changes to be made. Since he's only been holding the title for less than a year now, it's a little difficult to gauge precisely where Acura's headed, but Mr. Fukui has made several statements indicating that he's not interested in fielding non-competitive vehicles, and that he understands the expectations of the market. Whether that means HMC will see fit to take on the likes of Mercedes, BMW, Lexus, etc.. on a full-range basis remains to be seen.


Last edited by JeffX on February 23, 2004 13:31

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Yawn... gas is at 2.20 a gallon
TonyEX 14
  Another I need a V8 just because.
AcuraSM 14
  Errr...BMW?
Atomic Frog 13
  I agree with one point - RWD platform
TR 0
  Thoughts parallel with Forbes article
dohc89 2
  Haven't Honda sales been growing lately?
96civicEX 7
  What if...
OHV 0
  Compete or profit?
Mr-914 1
  may I offer suggestion to Fukui-san?
civic_cx_92 0
  Oh, you mean the Integra company?
Power Of Dreams 4
  Honda Has Some "Tricks" Up Their Sleeves
Waatdaehell 0
  ...what's the brand???
canuck-in-NY 0
  Screwed up in the mid-90's
FMKorg 0
TOV Video: 2019 Acura RDX Walk-around with LPL Steve Hansen
Read Article....................
TOV Photo Gallery: 2018 North American International Auto Show
Read Article....................
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy