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Honda at Geneva: Powerful line-up underpinned by advanced technology
 Date: February 19, 2004 11:02
 Submitted by:  JeffX
 Source: Honda UK PR
 Credibility Rating: N/A


Honda's exceptionally strong model line-up, reflected both in critical acclaim and burgeoning sales, is fully represented at the 2004 Geneva Salon.

Revised Jazz and Stream, the recently enhanced Civic models and a cross-section of Accord saloons and Tourers including the new diesel, join the HR-V and CR-V to emphasise the strength-in-depth currently enjoyed by the Honda range.

 

Two core values at the very heart of Honda's philosophy provide the themes for the stand design. First there is the advanced technology that underpins so much of the product strategy. It's exemplified by Honda's i-CTDi engine that powers the Accord and delivers new benchmark standards in diesel technology.

There's also the sophistication of Integrated Motor Assist (IMA), Honda's petrol-electric drivetrain offering exceptional economy through its ability to recapture energy through regenerative braking. The system appears in the Civic IMA on the stand, but it is also represented in the stunning IMAS concept car which combines environment friendly performance with sports car excitement, its light weight, extremely low drag coefficient and high power to weight ratio aim to capture the freedom of movement and invigorating experience personified by a racing bike. Silver bodywork emphasises the underlying technology of these models.

Advanced technology is complemented by the sporty characteristics of the brand as a second theme and what better way to illustrate them than the BAR Formula 1 car that is on show. It's joined by a racing NSX-R and Honda S2000 which were entered into last year's International ADAC 24 hours at the Nuerburgring, Germany, to demonstrate the racing potential of the two cars. The three cars are finished in GP white to provide a visually impressive focus.

Located alongside are Honda's road-going sports cars finished in vivid red paintwork ? the Civic Type-R, Honda S2000 and NSX.

The focal point of this section is the dramatic HSC concept car first revealed at the 2003 Tokyo Motor Show. Its sensuous curves and mid-engine layout, hint at the exhilaration drive which will be accessible to all and not just the skilled driver. As announced earlier this year by the President and CEO of Honda, Mr Takeo Fukui, the HSC concept will serve as the basis for the next generation NSX.

The 'sporty' theme continues with two design studies created by Honda's Accessories Division. The Civic 5 door and Accord Tourer Diesel have been enhanced both externally and internally to deliver two visually-arresting Study Models, the Civic variant prominently displayed to provide the centrepiece of the Honda stand.

Civic 5 door Study Model

Although recent changes mean that the latest Civic models already have a more sporty and distinctive look for 2004, the Civic 5 door Study Model is designed to emphasise those characteristics still further.

Dominating its appearance is an aggressively styled bumper section incorporating carbonfinish trim across the base of the air scoop, together with a grille finished in black chrome and a black inner headlamp housing complementing the overall effect. The theme continues rearwards: over-fenders and 18 inch alloys, together with side skirts featuring carbon trim along their length, add to the sharp, muscular stance.

The body restyle is finished off with a revised rear bumper complete with carbon trim and a chrome exhaust pipe finisher.

In keeping with the exterior, the Civic Study Model's interior is fitted with sporty, bucket-type front seats; these are finished in a premium black leather with silver headrest inserts and silver seatbacks providing a sophisticated contrast. A unique, sports steering wheel and shift knob in a similar style, plus air vents, console lid and central fascia panel in a carbon fibre pattern and drilled aluminium pedals, complete the interior enhancements.

Accord Tourer Diesel Sports Study Model

Also on display is the Accord Tourer Diesel Sports Study Model first revealed at the recent Frankfurt Motor Show. This distinctive, sporty wagon with completely new front/ rear bumper, side sill garnish, over-fenders, and large spoiler is powered by Honda's highly acclaimed and advanced, high performance diesel engine, thus guaranteeing agile handling, fuel economy and low emissions.


Last edited by JeffX on February 20, 2004 07:24

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