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RED HOT: The FIT is headed to our shores!
 Date: January 28, 2004 14:09
 Submitted by:  JeffX
 Source: anonymous
 Credibility Rating: 8


This story should be hitting the wire soon. We contacted Honda PR and they are unable to comment on future product plans.

Be sure to visit our newest forum to discuss the Fit.

-----------

HONDA TO DEBUT 1.3-LITER-CLASS SUBCOMPACT IN U.S. THIS YEAR

TOKYO (Nikkei)--Honda Motor Co. (7267) will start selling a 1.3-liter-class subcompact in the U.S. as early as this year to fend off its South Korean rivals, The Nihon Keizai Shimbun has learned. The model will be based on the Fit, which is highly popular in Japan, and the automaker expects annual sales of 50,000. Priced at around 10,000 dollars for the lowest-end model, it will be cheaper than the company's Civic, which is priced between 13,000 dollars and 20,000 dollars for models with 1,300-2,000cc engines. Honda at this point is considering exporting the vehicles from Japan, but may produce them in Brazil instead if the dollar continues to trade below 110 yen and makes exports from Japan less profitable or even loss making. Honda sold 1.35 million new cars in the U.S. last year, a gain of 8% on the year and a record. But the strong performance owed to solid sales of the Pilot sport utility vehicle and other nonpassenger cars. Honda and other Japanese automakers have long dominated the subcompact field, but are now facing stiff competition from Hyundai Motor Co. of South Korea. The South Korean automaker's market share in the U.S. grew from 1.8% in 1998 to 5.7% in 2003. (The Nihon Keizai Shimbun Thursday morning edition)



The JDM Fit

Commentary: This is great news. I knew it would happen eventually, but I'm very pleased (surprised) it's this soon. I drove several variants of the Fit during my visit to Honda's R&D Center in Japan, and it is a fantastic little car. The L-series motors are very smooth and refined and provide good power. I drove both 1.3L and 1.5L variants - I'd be a little surprised if we didn't get the 1.5L here in addition to or perhaps even instead of the 1.3L. The interior is spacious and will feel very familiar to those who love Honda's past small car designs. Placing the Fit in the lineup is huge, permitting the Civic to slide a little upmarket in its top offerings, and quite possibly greasing the skids for a K-series powered Civic sedan. With that drivetrain the Civic would likely grab the throne as the world's best compact sedan.

Last edited by JeffX on January 28, 2004 15:03

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Date Subject User
01-28-2004 14:50 Seen It In Person   (Score: 1, Normal) Kaiso King
01-28-2004 23:46 96civicEX
01-29-2004 01:33 dydx
01-29-2004 13:17 96civicEX
01-29-2004 14:38 Dren
01-29-2004 14:48 JeffX
01-30-2004 07:20 Dren
02-25-2004 13:38 swgnFit
02-02-2004 23:29 More Info   (Score: 2, Informative) WongKN
01-28-2004 14:49 this is the "new cr-x"   (Score: 1, Normal) uhhhh
01-28-2004 15:06 RyanDL
01-28-2004 15:09 KenB
01-28-2004 15:26 Midori
01-28-2004 17:25 uhhhh
01-28-2004 21:49 Dren
01-28-2004 23:10 Mugen Power
01-30-2004 11:28 Morpheus
01-30-2004 11:59 Dren
02-02-2004 18:17 uhhhh
02-01-2004 11:01 my family needs this!!   (Score: 1, Normal) SoR
02-02-2004 09:49 LeeLee
02-02-2004 16:04 duncan
01-28-2004 14:29 Good news   (Score: 1, Normal) dampflok
01-28-2004 14:36 TonyEX
01-28-2004 14:46 Szklanny
01-28-2004 14:53 dydx
01-28-2004 15:02 JeffX
01-28-2004 15:07 constructicon
01-28-2004 16:05 steelazer
01-28-2004 19:12 TonyEX
01-30-2004 12:40
            • Message below viewing threshold View   (Score: 0, Troll)
Power Of Dreams
01-31-2004 12:42 TonyEX
01-28-2004 20:29 TR
01-28-2004 15:04 KenB
01-28-2004 16:05 dampflok
01-28-2004 16:07 KenB
01-28-2004 16:31 JMU R1
01-28-2004 16:34 KenB
01-28-2004 19:41 TonyEX
01-29-2004 14:35 notyper
01-29-2004 21:39 TonyEX
01-29-2004 22:02 Jack
01-28-2004 16:19 JMU R1
01-28-2004 22:28 dodole
01-28-2004 22:53 JMU R1
01-28-2004 23:02 Mugen Power
01-29-2004 01:29 dydx
01-28-2004 16:50 5 door or sedan?   (Score: 1, Normal) senna1
01-28-2004 17:10 JeffX
01-28-2004 17:40 Chris_pnoy
01-28-2004 18:41 bien
01-29-2004 04:05 eyke
01-30-2004 01:14 ChthonicPowers
01-30-2004 14:00 Chris_pnoy
01-31-2004 11:54 ChthonicPowers
01-28-2004 14:49 Aftermarket for the Fit   (Score: 1, Normal) Dren
01-28-2004 15:23 Midori
01-28-2004 17:29 Chris_pnoy
01-30-2004 23:26 Silver2k2Si
01-28-2004 15:12 Toyota became #2 by addressing midsize, light truck and luxury, not subcompact.   (Score: 1, Normal) tksung
01-28-2004 15:13 KenB
01-28-2004 15:19 RyanDL
01-28-2004 18:54 tksung
01-30-2004 23:16 Silver2k2Si
01-28-2004 15:58 TR
01-28-2004 19:01 tksung
01-28-2004 19:24 shingles
01-28-2004 22:35 dodole
01-29-2004 02:25 OHV
01-28-2004 20:25 TR
01-28-2004 22:32 dodole
01-28-2004 22:47 Preludean
01-28-2004 16:42 Fit? Why?   (Score: 1, Normal) LeeLee
01-28-2004 17:06 JeffX
01-28-2004 17:34 LeeLee
01-28-2004 23:54 kiteboy
01-29-2004 10:02 LeeLee
01-29-2004 11:27 JeffX
01-29-2004 13:05 LeeLee
01-29-2004 13:42 JeffX
01-29-2004 14:30 Dren
01-29-2004 16:01 LeeLee
01-30-2004 07:18 Dren
01-28-2004 17:37 Chris_pnoy
01-29-2004 10:06 LeeLee
01-29-2004 11:21 Chris_pnoy
01-28-2004 18:06 Mr.Candlestick
01-28-2004 18:51 noelsxx
01-29-2004 10:19 LeeLee
01-28-2004 19:01 TonyEX
01-28-2004 23:41 96civicEX
01-29-2004 10:53 LeeLee
01-29-2004 13:00 TonyEX
01-29-2004 15:42 constructicon
01-29-2004 02:43 newchemicals
01-29-2004 11:05 LeeLee
01-30-2004 17:23 newchemicals
01-29-2004 06:36 JR
01-29-2004 11:09 LeeLee
01-29-2004 08:49 vtechbrain
01-29-2004 11:14 LeeLee
01-30-2004 01:53 fit is nice!   (Score: 1, Normal) DC2-R
01-28-2004 14:50 k20 fit in a Fit?   (Score: 1, Normal) teo409
01-28-2004 15:02 constructicon
01-28-2004 15:07 JeffX
01-28-2004 15:17 teo409
01-28-2004 15:20 KenB
01-28-2004 15:47 constructicon
01-28-2004 16:09 fa2al
01-28-2004 18:54 02TL
01-28-2004 19:01 noelsxx
01-29-2004 17:08 TonyEX
01-29-2004 11:16 FNJ
01-29-2004 16:47 uhhhh
01-29-2004 10:31 Jeff - MagX pic   (Score: 1, Normal) tmkarab
01-29-2004 10:45 Dren
01-29-2004 10:50 tmkarab
01-29-2004 05:59 Look's very small,   (Score: 1, Normal) Bluewind29
01-29-2004 09:44 JeffX
01-29-2004 01:32 How about Canada?? I want one   (Score: 1, Normal) Soarer2k
01-29-2004 02:19 Roger1
01-29-2004 03:54 Type V
01-29-2004 03:23 New Toy   (Score: 1, Normal) Vader
01-29-2004 00:28 Post Warranty Plans = Fit with a K20 :-)   (Score: 1, Normal) KenB
01-28-2004 23:50 Finally some JDM here in the US   (Score: 1, Normal) uhhhh
01-28-2004 14:30 BANZAI on the San Diego Fwy...   (Score: 1, Normal) TonyEX
01-28-2004 23:49 uhhhh
01-28-2004 18:10 Will the FITcome to the US with CVT and AWD?   (Score: 1, Normal) BobbieD
01-28-2004 18:24 RyanDL
01-28-2004 18:54 noelsxx
01-28-2004 23:42 96civicEX
01-28-2004 14:29 Really!   (Score: 1, Normal) hondacura
01-28-2004 16:16 M Type X
01-28-2004 16:49 Babingatron
01-28-2004 23:08 dodole
01-28-2004 19:51 AWD?   (Score: 1, Normal) nivek2002
01-28-2004 21:24 BobbieD
01-28-2004 20:58 Could this be the Lattitude   (Score: 1, Normal) rvittori
01-28-2004 21:09 JeffX
01-28-2004 20:04 Finally hitting the wire - links enclosed   (Score: 1, Normal) JeffX
01-28-2004 15:20 When?   (Score: 1, Normal) teo409
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