[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda Reports Sales Figures for November 2017
More.......................
Road & Track dyno tests 9th gen Accord V6 MT vs 2018 Accord 2.0T 10AT
More.......................
2018 Acura RLX Arrives in Showrooms with Striking Redesign
More.......................
American Honda Reports Sales Figures for October 2017
More.......................
Second-Generation NSX “Dream Project” by ScienceofSpeed to Debut at SEMA
More.......................
Honda Reveals their Sports EV Concept
More.......................
Watch Live: Honda Reveals their Sports EV Concept at the Tokyo Motor Show
More.......................
American Honda reports strong sales numbers for September 2017
More.......................
Civic --> Re: Civic Si, $199 lease offer
Join Discussion......
Pilot --> Re: Sulfur smell and Emission light
Join Discussion......
Today's Reading Links --> Re: Civic Type-R on Ignition - Best Driver's Car Under $50k?
Join Discussion......
General Talk --> Re: ILX Going Away?
Join Discussion......
General Talk --> Re: V.W. in confusion
Join Discussion......
General Talk --> Re: One Year as a BMW Driver in a Lifetime of Honda Support
Join Discussion......
Fuel Cell Technology --> Re: Picture
Join Discussion......
Type R --> Re: Possible variation of Type-R?
Join Discussion......
General Talk --> Re: CDX Coming to North America?
Join Discussion......
General Talk --> Re: New Honda DOHC V6 Image?
Join Discussion......
General Talk --> Re: Honda's future HEV lineup
Join Discussion......
Accord --> Re: Drove the 2.0T EXL today
Join Discussion......
Civic --> Re: Used CTR Price
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
Today's Reading Links --> Re: New Company aims for Full-fledged Development of Hydrogen Recharging Station Network in Japan
Join Discussion......
Automotive News interviews Takeo Fukui
 Date: November 19, 2003 14:48
 Submitted by:  JeffX
 Source: www.autonews.com/article.cms?articleId=45929
 Credibility Rating: 10


Unfortunately this Automotive News article is only for paid subscribers, so I will try to provide a summary of the highlights of the interview.

This is the article promised a few weeks ago from the Autonews/Autoweek nugget.

The heading of the article is New Honda chief puts the accent on performance which is certainly music to the ears of enthusiasts, but does it mean what we hope it means?

Within the article, we learn that Fukui is being a little coy when he states that the focus will be on performance. By performance, he's talking not only about driving performance, but safety and environmental concerns as well. He goes on to say that "fun-to-drive" will continue to be a key factor, but that's not necessarily to be interpreted as strictly raw horsepower. Fun-to-drive means the complete package - styling, ride, equipment, and performance.

In mentioning the goal to even out the distribution of light-truck and car sales, Mr. Fukui discusses two new upcoming light trucks - a "smaller Acura model" (the expected RDX) and "bigger Honda model" (the expected Pilot-based pickup) that are due soon. When asked if the Pilot-based truck will be debuting at the 2004 Detroit International Autoshow (widely rumored), Mr. Fukui responds with "I can't say." He says that the new vehicle (with its mix of ride comfort, fuel economy, and space utility), is expected to lure European car owners and existing Honda owners rather than Big-3 truck customers. He goes on to add that it hasn't been decided whether the new vehicle will be built at the Lincoln, AL (Odyssey) plant or the Canadian (MDX/Pilot) plant.

Regarding the Acura brand in general, Mr. Fukui talks about establishing a brand image which will distinguish it further from Honda products, specifically emphasizing exterior design theme. Mr. Fukui says "We want to strengthen Acura because the brand hasn't been established yet". Regarding the upcoming RL, Mr. Fukui states "The RL will be either rear-drive or all-wheel drive". There are no plans to follow Lexus and Infiniti with a launch of the Acura brand in Japan.

The NSX is briefly discussed, and besides the information released earlier (the NSX is still more than a year out), Mr. Fukui states that the NSX's key market will be the United States, with Honda looking at Japan and Europe as well. The performance of the car is their key focus, not the volume of production or sales.

Regarding hybrid powertrains, Mr. Fukui is asked whether Honda will be jumping into the "high-power hybrid race". His response is vague, only mentioning that Honda currently has both I-4 and V-6 hybrid vehicles (or soon to have, with the ASM). He says Honda is facing the question of how to expand the use of those two engines to other (mainstream) models. When asked which US models might get hybrid powertrains, Mr. Fukui responds that the V6 is "simpler, more compact, and less costly than others", and can "use a V-6 in any model". (Of course, he probably means any model where a V-6 currently fits.) He states that the goal for hybrid Honda vehicle sales has been targeted to amount to 5% of global sales (3,000,000), or 150000 vehicles globally, and 120000 in the US.

Last edited by JeffX on November 19, 2003 14:52

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Your Feedback
Date Subject User
11-19-2003 16:51
RL will be either rear-wheel or all-wheel drive!   (Score: 1, Normal)
10Hondas1
11-20-2003 02:22
Re: RL will be either rear-wheel or all-wheel drive!   (Score: 1, Normal)
tonyboy9
11-20-2003 16:57
Re: RL will be either rear-wheel or all-wheel drive!   (Score: 1, Normal)
dreamnhonda
11-20-2003 16:58
Re: RL will be either rear-wheel or all-wheel drive!   (Score: 1, Normal)
dreamnhonda
11-26-2003 18:03
Re: RL will be either rear-wheel or all-wheel drive!   (Score: 1, Normal)
iNteGRaz92
11-19-2003 16:43
RWD RL?   (Score: 1, Normal)
Antrey
11-19-2003 16:51
Re: RWD RL?   (Score: 1, Normal)
JeffX
11-19-2003 19:44
Re: RWD RL?   (Score: 1, Normal)
Jack
11-19-2003 16:53
Re: RWD RL?   (Score: 1, Normal)
AznSupastar
11-19-2003 17:34
Most likely AWD   (Score: 1, Normal)
KenB
11-19-2003 21:28
Re: Most likely AWD   (Score: 1, Normal)
dydx
11-19-2003 22:47
Re: Most likely AWD   (Score: 1, Normal)
cobalt
11-20-2003 07:44
Re: Most likely AWD   (Score: 1, Normal)
Prox Enmity
11-20-2003 08:33
Re: Most likely AWD   (Score: 1, Normal)
donnydjr
11-20-2003 18:49
Re: Most likely AWD   (Score: 1, Normal)
vtecura
11-20-2003 21:56
Re: Most likely AWD   (Score: 1, Normal)
dydx
11-21-2003 13:13
Re: Most likely AWD   (Score: 1, Normal)
tksung
11-21-2003 16:23
Re: Most likely AWD   (Score: 1, Normal)
dydx
11-21-2003 18:04
MSRP is actually $45.6k   (Score: 1, Normal)
JeffX
11-23-2003 00:06
Re: MSRP is actually $45.6k   (Score: 1, Normal)
dydx
11-24-2003 10:00
Re: MSRP is actually $45.6k   (Score: 1, Normal)
magueto
11-21-2003 19:14
Re: Most likely AWD   (Score: 1, Normal)
KenB
11-20-2003 09:24
Re: Most likely AWD   (Score: 1, Normal)
shingles
11-20-2003 11:43
Re: Most likely AWD   (Score: 1, Normal)
PGH
11-20-2003 15:26
Re: Most likely AWD   (Score: 1, Normal)
CivicB18
11-20-2003 11:33
Re: Most likely AWD   (Score: 1, Normal)
tksung
11-20-2003 17:23
Re: Most likely AWD   (Score: 1, Normal)
96civicEX
11-20-2003 21:58
Re: Most likely AWD   (Score: 1, Normal)
dydx
11-20-2003 11:10
Re: RWD RL?   (Score: 1, Normal)
na_soak
11-20-2003 15:53
Re: RWD RL?   (Score: 1, Normal)
CivicB18
11-21-2003 00:33
Re: RWD RL?   (Score: 1, Normal)
jderevyanny
11-21-2003 11:49
Re: RWD RL?   (Score: 1, Normal)
LeeLee
11-21-2003 11:56
Re: RWD RL?   (Score: 1, Normal)
LeeLee
11-22-2003 10:43
Re: RWD RL?   (Score: 1, Normal)
notyper
11-21-2003 16:26
Article is up, sans subscription   (Score: 1, Normal)
dydx
11-21-2003 00:42
Listening and responding is everything...   (Score: 1, Normal)
osaze
11-20-2003 12:38
HSC- the agonizing wait continues...   (Score: 1, Normal)
Dr. Honda
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
2018 Accord Touring 2.0T PR Photo Gallery
Read Article....................
2018 Accord Touring 1.5T PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy