[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda Reports Sales Figures for November 2017
More.......................
Road & Track dyno tests 9th gen Accord V6 MT vs 2018 Accord 2.0T 10AT
More.......................
2018 Acura RLX Arrives in Showrooms with Striking Redesign
More.......................
American Honda Reports Sales Figures for October 2017
More.......................
Second-Generation NSX “Dream Project” by ScienceofSpeed to Debut at SEMA
More.......................
Honda Reveals their Sports EV Concept
More.......................
Watch Live: Honda Reveals their Sports EV Concept at the Tokyo Motor Show
More.......................
American Honda reports strong sales numbers for September 2017
More.......................
NSX --> Re: Blast from the past
Join Discussion......
General Talk --> Re: New Honda DOHC V6 Image?
Join Discussion......
Today's Reading Links --> Re: New Company aims for Full-fledged Development of Hydrogen Recharging Station Network in Japan
Join Discussion......
Photoshops --> Re: Sports Coupe Concept
Join Discussion......
Civic --> Re: Civic Si, $199 lease offer
Join Discussion......
General Talk --> Re: Honda's future HEV lineup
Join Discussion......
ILX --> Re: ILX Type-S hatchback...Any thoughts?
Join Discussion......
General Talk --> CDX Coming to North America?
Join Discussion......
Accord --> Re: Drove the 2.0T EXL today
Join Discussion......
Today's Reading Links --> Re: Car and Driver 10 Best
Join Discussion......
Accord --> Re: Any out there? - 2018 Accord 1.5T Manual Reviews
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
General Talk --> Re: 2018 Honda Clarity Plugin Reviews
Join Discussion......
TSX --> Re: 2nd Gen TSX OEM Floor Mats
Join Discussion......
Sales Experiences --> Re: Hi everyone!
Join Discussion......
Honda, VW on Top of Teens' List
 Date: August 08, 2003 00:19
 Submitted by:  dydx
 Source: www.theautochannel.com/news/2003/07/31/166019.html
 Credibility Rating: N/A


From the article:

"Part of the study, which looks at teens' first car purchase intentions as well as perceptions about brands, indexed teens' responses toward brands against 2002 light vehicle sales, resulting in an index ranking. Honda and Volkswagen which took the top two slots each score in the HIGH (over 120) category, meaning that their teen share has overtaken last year's overall market share. Honda scored a 217 and Volkswagen a 200. Pontiac was in third place with a score of 167. Hence, so far this year, these brands have the highest recognition and appeal to the teen market.

Teens also ranked Honda and Volkswagen high on their list when asked to match a brand with their personality. Chevrolet and Ford ranked higher with males followed by Hummer. BMW and Volkswagen ranked higher with females. Honda also ranked in the top five, weighing in slightly higher with girls. Mitsubishi and Toyota were mentioned near the bottom along with Jeep and Dodge. Other aspirational brands that made the list are Ferrari and Jaguar with four percent of teens expressing purchase interest."

More at the link:

http://www.theautochannel.com/news/2003/07/31/166019.html

Last edited by Tuan on August 08, 2003 00:42

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Your Feedback
Date Subject User
08-08-2003 09:39
In contrast to an earlier article   (Score: 1, Normal)
Accordian
08-08-2003 19:09
Re: In contrast to an earlier article   (Score: 1, Normal)
Chris_pnoy
08-08-2003 02:16
No Surprises there.   (Score: 1, Normal)
KenB
08-08-2003 11:34
Re: No Surprises there.   (Score: 1, Normal)
Wizard
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
2018 Accord Touring 2.0T PR Photo Gallery
Read Article....................
2018 Accord Touring 1.5T PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy