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Honda, VW on Top of Teens' List
 Date: August 08, 2003 00:19
 Submitted by:  dydx
 Source: www.theautochannel.com/news/2003/07/31/166019.html
 Credibility Rating: N/A


From the article:

"Part of the study, which looks at teens' first car purchase intentions as well as perceptions about brands, indexed teens' responses toward brands against 2002 light vehicle sales, resulting in an index ranking. Honda and Volkswagen which took the top two slots each score in the HIGH (over 120) category, meaning that their teen share has overtaken last year's overall market share. Honda scored a 217 and Volkswagen a 200. Pontiac was in third place with a score of 167. Hence, so far this year, these brands have the highest recognition and appeal to the teen market.

Teens also ranked Honda and Volkswagen high on their list when asked to match a brand with their personality. Chevrolet and Ford ranked higher with males followed by Hummer. BMW and Volkswagen ranked higher with females. Honda also ranked in the top five, weighing in slightly higher with girls. Mitsubishi and Toyota were mentioned near the bottom along with Jeep and Dodge. Other aspirational brands that made the list are Ferrari and Jaguar with four percent of teens expressing purchase interest."

More at the link:

http://www.theautochannel.com/news/2003/07/31/166019.html

Last edited by Tuan on August 08, 2003 00:42

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