[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2016 NSX Spied at the Ring, Part II
More.......................
Production 2016 Acura NSX caught testing at the Ring!
More.......................
2015 CR-V MMC info, with color list. CVT confirmed
More.......................
2015 TLX Pricing info released over the holiday weekend
More.......................
American Honda Reports June 2014 Sales
More.......................
This is probably the very first look at the 2016 Pilot. Spied by a TOV member in So Cal.
More.......................
Commentary: Why are kids and pets still dying in hot cars? It's 2014 already.
More.......................
Honda submits design for a new sedan to EU office of design and trademarks
More.......................
General Talk --> Re: Honda Europe 2015 Engine Lineup
Join Discussion......
Civic --> Re: Civic HF review
Join Discussion......
Civic --> Re: SE trim for 2015 Civic
Join Discussion......
TLX --> Re: Acura informational TLX Video
Join Discussion......
RDX --> Re: 2015 Lexus NX
Join Discussion......
General Talk --> Re: Video Footage of NSX 7/22/2014
Join Discussion......
Photoshops --> Re: Expansion on the beautiful Honda AC-X
Join Discussion......
Amateur Racing & Driving --> How to get started??
Join Discussion......
Fit (and Jazz) --> Re: Went to the dealership as well
Join Discussion......
TLX --> Re: www.tlxthrill.com might not be real/accurate
Join Discussion......
Fit (and Jazz) --> Re: One week with the Fit
Join Discussion......
Accord --> Re: "Bronzing" plastic chrome?
Join Discussion......
Accord --> Re: How much to ask for CPO '13 Accord
Join Discussion......
NSX --> Re: NSX new info!!!
Join Discussion......
TLX --> Re: TLX at Honda Indy Toronto
Join Discussion......
Honda, VW on Top of Teens' List
 Date: August 08, 2003 00:19
 Submitted by:  dydx
 Source: www.theautochannel.com/news/2003/07/31/166019.html
 Credibility Rating: N/A


From the article:

"Part of the study, which looks at teens' first car purchase intentions as well as perceptions about brands, indexed teens' responses toward brands against 2002 light vehicle sales, resulting in an index ranking. Honda and Volkswagen which took the top two slots each score in the HIGH (over 120) category, meaning that their teen share has overtaken last year's overall market share. Honda scored a 217 and Volkswagen a 200. Pontiac was in third place with a score of 167. Hence, so far this year, these brands have the highest recognition and appeal to the teen market.

Teens also ranked Honda and Volkswagen high on their list when asked to match a brand with their personality. Chevrolet and Ford ranked higher with males followed by Hummer. BMW and Volkswagen ranked higher with females. Honda also ranked in the top five, weighing in slightly higher with girls. Mitsubishi and Toyota were mentioned near the bottom along with Jeep and Dodge. Other aspirational brands that made the list are Ferrari and Jaguar with four percent of teens expressing purchase interest."

More at the link:

http://www.theautochannel.com/news/2003/07/31/166019.html

Last edited by Tuan on August 08, 2003 00:42

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  In contrast to an earlier article
Accordian 1
  No Surprises there.
KenB 1
TOV Photo Gallery: 2015 Honda Fit
Read Article....................
PR Photo Gallery: 2015 Honda Fit
Read Article....................
TOV Dyno Test: 2014 Accord Hybrid
Read Article....................
TOV Video: 2015 Acura TLX design Overview by Jared Hall
Read Article....................
PR Photo Gallery: 2014 Acura RLX Sport Hybrid
Read Article....................
PR Photo Gallery: 2015 Civic Type R Prototype
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2014 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy