[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Acura Set to Launch More Powerful, Technologically Advanced and Luxuriously Equipped 2016 Acura ILX
More.......................
All-new 2016 Honda HR-V Crossover Makes North American Debut at 2014 Los Angeles Auto Show
More.......................
Honda FCV Concept Makes World Debut in Japan
More.......................
SPIED ON THE STREET! 2016(?) Honda Civic
More.......................
2016 ILX front end refresh image leaked
More.......................
Honda's Roadgoing Moto GP Replica Bike Unveiled
More.......................
2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK+
More.......................
Honda and Acura release October sales results
More.......................
Today's Reading Links --> Re: 700 HP and nowhere to go because of Toronto traffic
Join Discussion......
Civic --> Re: 2016 Civic Rumors
Join Discussion......
TLX --> Re: Consumer Reports full review
Join Discussion......
General Talk --> Re: Honda's new AT(8-10 gears)
Join Discussion......
NSX --> Re: NSX is benchmarked against
Join Discussion......
Accord --> Re: Bad news for Honda!
Join Discussion......
Today's Reading Links --> Re: Consumer Reports: CR-V Touring
Join Discussion......
Today's Reading Links --> Re: Honda starts first Wind Farm by an automaker in Brazil
Join Discussion......
General Talk --> Re: S660/1000 good news rumors from Japan
Join Discussion......
CR-V --> Re: Dont test drive a 2015 CRV!!!
Join Discussion......
Ridgeline - General Talk --> Re: Ridgeline rendering from who knows where
Join Discussion......
Professional Motorsports --> Re: F1 - McLaren-Honda Abu Dhabi test report
Join Discussion......
Today's Reading Links --> Re: C&D first drive: Toyota Mirai (hydrogen FCEV)
Join Discussion......
Professional Motorsports --> Re: Honda Formula Lites
Join Discussion......
Today's Reading Links --> Re: Cadillac's boss is cocky but truthful.
Join Discussion......
Honda, VW on Top of Teens' List
 Date: August 08, 2003 00:19
 Submitted by:  dydx
 Source: www.theautochannel.com/news/2003/07/31/166019.html
 Credibility Rating: N/A


From the article:

"Part of the study, which looks at teens' first car purchase intentions as well as perceptions about brands, indexed teens' responses toward brands against 2002 light vehicle sales, resulting in an index ranking. Honda and Volkswagen which took the top two slots each score in the HIGH (over 120) category, meaning that their teen share has overtaken last year's overall market share. Honda scored a 217 and Volkswagen a 200. Pontiac was in third place with a score of 167. Hence, so far this year, these brands have the highest recognition and appeal to the teen market.

Teens also ranked Honda and Volkswagen high on their list when asked to match a brand with their personality. Chevrolet and Ford ranked higher with males followed by Hummer. BMW and Volkswagen ranked higher with females. Honda also ranked in the top five, weighing in slightly higher with girls. Mitsubishi and Toyota were mentioned near the bottom along with Jeep and Dodge. Other aspirational brands that made the list are Ferrari and Jaguar with four percent of teens expressing purchase interest."

More at the link:

http://www.theautochannel.com/news/2003/07/31/166019.html

Last edited by Tuan on August 08, 2003 00:42

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  In contrast to an earlier article
Accordian 1
  No Surprises there.
KenB 1
TOV First Drive: 2015 Acura TLX
Read Article....................
Photo Gallery: 2015 Acura TLX 2.4 P-AWS
Read Article....................
Photo Gallery: 2015 Acura TLX 3.5L SH-AWD
Read Article....................
TOV Photo Gallery: 2015 Honda Fit
Read Article....................
PR Photo Gallery: 2015 Honda Fit
Read Article....................
TOV Dyno Test: 2014 Accord Hybrid
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2014 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy