[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda Reports January Sales Results
More.......................
2018 MDX gets the updated ODMD 2.0 user interface from the 2018 TLX
More.......................
Hondata releasing FlashPro for Civic Type R on March 30th!
More.......................
First impressions and some background info on the 2019 Acura RDX Prototype
More.......................
2019 Acura RDX Prototype Debuts with Evocative Styling, Higher Performance, New Tech and Luxury Appo
More.......................
Live from Detroit! 2019 Acura RDX Reveal
More.......................
Honda releases more information on the 2019 Insight
More.......................
American Honda Sets 3rd Straight Annual Sales Record with Best-Ever December
More.......................
Spy Shots --> Re: Next-gen Ford Focus
Join Discussion......
General Talk --> Re: Car&Driver 2018 BMW M5 Review
Join Discussion......
Accord --> Re: Accord Auto Show Impressions
Join Discussion......
CR-V --> Re: Molten Lava Red Touring Shortage
Join Discussion......
Fit (and Jazz) --> I've successfully installed a 16 CR-V NAVI in my 09 Fit, sort of.
Join Discussion......
General Talk --> Re: TLX vs Lexus IS video, TLX wins
Join Discussion......
General Talk --> Re: 2019 Supra leaked ahead of Geneva debut!
Join Discussion......
Professional Motorsports --> Re: 2018 F1 Car Launches
Join Discussion......
CR-V --> Re: Europe gets CR-V Hybrid
Join Discussion......
General Talk --> Re: Drake giving away free TLX's
Join Discussion......
Today's Reading Links --> Re: New comprehensive cradle-to-grave LCA study and economic assessment of LDV GHG reductions
Join Discussion......
Repair and Maintenance --> Re: Random loss of power
Join Discussion......
Civic --> Re: Just bought a new 2017 Si Sedan! - already blew a tire
Join Discussion......
Today's Reading Links --> Re: Hyundai Kona EV - a tale of two headlines
Join Discussion......
Clarity --> Re: Video: my in-car impressions of the 2018 Clarity PHEV with Javier Mota
Join Discussion......
Honda Element Teams with Becker Surf and Sport for Surfboard Giveaway
 Date: July 29, 2003 13:41
 Submitted by:  Tuan
 Source: Honda Press Release
 Credibility Rating: N/A


Torrance, Calif. 07/29/2003 -- American Honda Motor Company, Inc., and the all-new Element is partnering with longtime surfboard manufacturer and retailer Becker Surf and Sport for a unique lifestyle promotion.

The promotion includes in-store displays, an online sweepstakes, vehicle appearances, direct mail and in-store events. A decked-out, Becker-branded Element will also make appearances at surfing contests throughout the summer as Becker's "official team vehicle" and will serve as one of many Element displays set up at retail locations. The sweepstakes is taking place online at Becker's retail Web site (www.beckersurf.com), which supports its five retail locations in Southern California. Each week, one winner will be selected and awarded a custom-built Becker surfboard.

"Honda's promotion with Becker complements the Element's sports-minded interior and its surfboard hauling capacity," said Tom Peyton, senior manager of market support at American Honda Motor Co., Inc. "Overall, the promotion is a great way to showcase the capabilities of the Element."

"We had never branded ourselves with a mainstream car manufacturer until now," said Mike Bill, vice president, marketing and e-commerce at Becker. "The fit seemed perfect-a car designed with the needs of a surfer in mind. What a great concept! We've been using Honda Odysseys as our company cars for three years, and now it's like they built the Element just for us."

The Element promotion is the first of its kind for Becker and for Honda. More information regarding the promotion is available at www.beckersurf.com. Consumer information regarding the Element is available at www.hondacars.com.
Click Here to Submit Your Comments
TOV Video: 2019 Acura RDX Walk-around with LPL Steve Hansen
Read Article....................
TOV Photo Gallery: 2018 North American International Auto Show
Read Article....................
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy