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Honda Gen Y brand
 Date: July 21, 2003 10:06
 Submitted by:  Bullwinkle
 Source: Autoweek.com
 Credibility Rating: N/A


From the article:
"Two light trucks scheduled for the U.S. market in the next three years could showcase Fukui's fun-to-drive approach. One, to be badged a Honda, is based on the MDX sport wagon.

"It will be a new genre, a new niche," Fukui said, refusing to comment on reports that the vehicle will be a short-bed SUV-type compact pickup.

The second vehicle will be badged as an Acura and will be about the size of the Honda CR-V.

Shoring up the U.S. lineup of light trucks is one of Fukui's top priorities. While light trucks accounted for half of U.S. sales last year, they accounted for only one-third of Honda's volume.

Honda aims to boost light-truck sales almost to match sales of passenger cars in several years to come. "We should respond to demand," Fukui said.

Even so, Fukui isn't about to gamble. He said he has no plans to develop a full-sized pickup or to expand production capacity by building more plants in North America."

More at the link:

http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=04220469

Last edited by Tuan on July 21, 2003 10:37

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Date Subject User
07-21-2003 13:24 How to get X-Y gen.   (Score: 1, Normal) poweredbyhonda
07-21-2003 15:10 WuWarrior
07-21-2003 23:07 97AcuraCL
07-22-2003 15:53 Wizard
07-22-2003 17:22 TonyEX
07-23-2003 20:36 Chris_pnoy
07-23-2003 21:09 T-R
07-24-2003 19:58 rockettman81
07-24-2003 16:26 Generation Y Strategy   (Score: 1, Normal) KenB
07-21-2003 22:53 This isn't what we need.   (Score: 1, Normal) 97AcuraCL
07-21-2003 22:58 dodole
07-22-2003 19:58 TonyEX
07-22-2003 10:43 CIVIC TYPE R!!!!!!!!!   (Score: 1, Normal) VTEC Penis
07-21-2003 12:15 Fukui's Fun to Drive   (Score: 1, Normal) Greg321
07-21-2003 13:15 Patuww
07-21-2003 17:57 IMHO
07-21-2003 22:59 dodole
07-21-2003 22:09 product not brand   (Score: 1, Normal) Jonavin
07-21-2003 22:54 dodole
07-21-2003 12:23 Once again execs are missing the boat...   (Score: 1, Normal) JMU R1
07-21-2003 12:42 GreenyMP
07-21-2003 13:46 notyper
07-21-2003 14:24 Truebeliver
07-21-2003 16:51 cksi1372
07-21-2003 17:21 RichMack
07-21-2003 12:24 An MDX-based pickup and an Acura SUV   (Score: 1, Normal) dydx
07-21-2003 14:36 civic_cx_92
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