New Japanese corporate message advert from Honda provokes thought, hope
Date: April 24, 2012 10:27
Daniel Garcia Rodriguez came across this recent video published by Honda Japan and took the time to translate the message and add English captions to the clip. Here is his note that goes along with the video
2012 Honda Japan corporate commercial showcasing the company's ethos pointing towards the future.
The title 負けるもんか！could be translated as "(we) won't be beaten", and the commercial seems to follow the internal thoughts of an imaginary Honda engineer facing the challenge of innovation.
Take a look at it below and be sure to click the "CC" icon on the player if you don't see the captions.