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Test Drive: 2003 Honda Element
 Date: May 09, 2003 08:32
 Submitted by:  ivtec1
 Source: www.canadiandriver.com/testdrives/03element.htm
 Credibility Rating: N/A


Canadiandriver.com reviews the '03 Element:

Test Drive: 2003 Honda Element

Unusual boxy vehicle carries a lot of stuff

When people see a Honda Element for the first-time, they often ask, "What is it?" What they probably mean is, "Why is it?". The Element's unusual, bulky shape and its contrasting painted and plastic body panels are different to anything else you'll see on the road. Why would Honda build such an unusual vehicle?

The short answer is that Honda designed the Element for a specific group of people with a specific kind of lifestyle. Young, active people between the ages of 22 and 32, so-called Gen X and Gen Y, are the intended customers - although Honda hedges slightly by saying that it?s expected to appeal to an active, youthful frame-of-mind rather than an specific age group.


Read the rest at Canadiandriver.com

We plan to test the '03 Element as soon as we can get our hands on one. Stay tuned.

Last edited by JeffX on May 09, 2003 10:10

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Date Subject User
05-09-2003 14:18 They got it wrong AGAIN!   (Score: 1, Normal) civic_cx_92
05-09-2003 15:22 hpower
05-09-2003 17:33 JeffX
05-09-2003 18:53 TonyEX
05-09-2003 23:34 civic_cx_92
05-18-2003 22:00 Classic
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05-14-2003 13:37 A big marketing flub - or is it?   (Score: 1, Normal) LusciousHellcat
05-10-2003 09:30 Marketing 101..   (Score: 1, Normal) TheVikking
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